Discourse, communication and the enterprise: linguistic perspectives
Author: Communications International Conference on Discourse
Publisher:
Published: 2004
Total Pages: 424
ISBN-13: 9789728886028
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Discourse, Communication and the Enterprise
Author: Giuliana Elena Garzone
Publisher: Cambridge Scholars Publishing
Published: 2019-01-29
Total Pages: 480
ISBN-13: 1527527409
DOWNLOAD EBOOKThis volume presents research studies that investigate various aspects of corporate communication from the viewpoint of language and discourse, giving special attention to emerging issues and recent developments in times of rapid sociotechnical evolutions. The studies included here are diverse in their outlook, analytical procedures, and objects of enquiry, spanning across various areas of corporate communication, both external and internal, such as corporate image and reputation management, various forms of corporate behaviour, branding at different levels including employer branding, recruiting, and consumer reviews. Similarly diversified are the settings, genres and media analysed, from face-to-face interaction to communication through the press, from traditional websites to social networking sites. All the studies presented in this volume are set in a discourse-analytical framework and share the ultimate purpose of providing new insights into the evolution of communication and discourse practices in the corporate environment, taking account of the most important issues that have attracted researchers’ interest and are still open to debate.
Discourse Perspectives on Organizational Communication
Author: Jolanta Aritz
Publisher: Lexington Books
Published: 2012
Total Pages: 289
ISBN-13: 161147437X
DOWNLOAD EBOOKDiscourse Perspectives in Organizational Communication brings together researchers from the social sciences and humanities to look at discourse and how it shapes organizations and their social actors. Unlike others in the field, this book assumes that language creates and constitutes reality, rather than simply mirroring or describing it. This collection illustrates the variety of organizational phenomena that might be studied and the range of epistemological and methodological approaches that might be used in discourse analysis techniques.
Exploring Discourse Strategies in Social and Cognitive Interaction
Author: Manuela Romano
Publisher: John Benjamins Publishing Company
Published: 2016-03-31
Total Pages: 299
ISBN-13: 9027267227
DOWNLOAD EBOOKThis volume offers readers interested in Discourse Analysis and/or Socio-Cognitive models of language a closer view of the relationship between discourse, cognition and society by disclosing how the cognitive mechanisms of discourse processing depend on shared knowledge and situated cognition. An inter- and multidisciplinary approach is proposed that combines theories and methodologies coming from Conceptual Metaphor Theory, Multimodal Metaphor Theory, Critical Discourse Analysis, Narratology, Systemic Functional Linguistics, Appraisal Theory, together with the most recent developments of Socio-Cognitive Linguistics, for the analysis of real communicative events, which range from TV reality shows, commercials, digital stories or political debates, to technical texts, architectural memorials, newspapers and autobiographical narratives. Still, several key notions are recurrent in all contributions -embodiment, multimodality, conceptual integration, metaphor, and creativity- as the fundamental constituents of discourse processing. It is only through this wide-ranging epistemological and empirical approach that the complexity of discourse strategies in real contexts, i.e. human communication, can be fully comprehended, and that discourse analysis and cognitive linguistics can be brought closer together.
Approaches to Discourse Analysis
Author: Cynthia Gordon
Publisher: Georgetown University Press
Published: 2021
Total Pages: 218
ISBN-13: 1647121108
DOWNLOAD EBOOKApproaches to Discourse Analysis demonstrates the importance of the diverse perspectives that various approaches to discourse bring to bear on human communication. Linguists and other readers interested in the interplay of language and culture will gain new insight and understanding from this rich compilation.
New Approaches to Discourse and Business Communication
Author: F. Ramallo
Publisher: Palgrave Macmillan
Published: 2009-08-28
Total Pages: 0
ISBN-13: 9781403947369
DOWNLOAD EBOOKA collection of new studies of the role of discourse in communication in business and other professional fields, offering a multidisciplinary approach and providing a number of representative perspectives to the different theoretical and methodological traditions that characterize this subject.
Language and Communication at Work
Author: François Cooren
Publisher: OUP Oxford
Published: 2014-05-08
Total Pages: 374
ISBN-13: 0191007587
DOWNLOAD EBOOKWith the growing influence of discursive and narrative perspectives on organizing, organizational scholars are focusing increasing attention on the constitutive role that language and communication play in organizational processes. This view conceptualizes language and communication as bringing organization into being in every instant and is therefore inherently sympathetic to a process perspective. However, our understanding of the role of language in unfolding organizational processes and as a part of organizational action is still limited. This volume brings together empirical and/or conceptual contributions from leading scholars in organization and communication to develop understanding of language and communication as constitutive of work, and also analyze how language and communication actually work to achieve influence in the context of organizations. It aims to elucidate the role language, communication, and narrativity play as part of strategic and institutional work in and around organizational phenomena. In keeping with the preceding volumes in the Perspectives on Process Organization Studies series, this collection demonstrates why we need to start thinking processually and offers a range of theoretical and methodological approaches to studying these 'works in process' that we call organizations, companies, businesses, institutions, communities, associations, or NGOs
Teaching Business Discourse
Author: Cornelia Ilie
Publisher: Springer
Published: 2018-10-25
Total Pages: 197
ISBN-13: 3319964755
DOWNLOAD EBOOKThis book presents research in business discourse and offers pedagogical approaches to teaching business discourse in both classroom and consultancy contexts that address the key issues of dealing with different types of learners, developing teaching materials and evaluation. Drawing on the authors’ extensive experience of researching business discourse from a variety of different perspectives including pragmatics, discourse analysis, rhetoric, and language for specific purposes, it demonstrates how these approaches may be applied to teaching. Each chapter includes a list of additional readings, together with a number of practical tasks designed to help readers apply the materials presented. Case studies are used throughout the book to illustrate the concepts, thus equipping readers with a set of research tools to extend their own understanding of how language and communication operate in business contexts, as well introducing them to a variety of research-based ideas that can be translated easily into a classroom setting. The book is cross-cultural in scope as it includes perspectives from a range of different contexts. It represents a significant advance in current literature and will provide a valuable resource for students and scholars of applied linguistics, business communication, and business discourse, in addition to teachers of Business English.
Critical Perspectives on Language and Discourse in the New World Order
Author: Faiz Sathi Abdullah
Publisher: Cambridge Scholars Publishing
Published: 2009-10-02
Total Pages: 301
ISBN-13: 1443814490
DOWNLOAD EBOOKThe papers in this book explore language use in a broad range of discourse fields. They provide theoretical perspectives on global orientations to social, political and economic transformations in the “New World Order” (NWO), and extend these with studies on the impacts of such transformations at the local, national, regional and global levels. The discussions highlight current concerns among academics and political commentators about the potential social impact of representations of the NWO in language and discourse. The present work is important in raising social consciousness towards the central role that language and discourse play in the construction of shifting/multiple identities. In this way, the roles of critical discourse analysis and indeed that of the analysts themselves are emancipative and socially transformative. The value of such consciousness-raising for potential social action in language user empowerment terms cannot be overstressed, particularly given the ascendant position of the English language in the NWO. This collection is a significant contribution to the ongoing critical discussion on global order discourse.
Language in Business, Language at Work
Author: Erika Darics
Publisher: Bloomsbury Publishing
Published: 2018-01-31
Total Pages: 369
ISBN-13: 135030798X
DOWNLOAD EBOOKPacked with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and creative way. The book is split into three parts, which look at business communication from corporate, management and employee perspectives. Wide-ranging in nature, it explores a variety of topics ranging from stakeholder communication and brand narratives to managing conflict and self-branding. Each chapter contains ample opportunity for readers to put new skills into practice, while case studies act as springboards for further discussion. This is essential reading for students of both language and business-related disciplines, both during and beyond their studies. It is also an indispensable resource for teachers of business communication.
