Profitable Radio Advertising
Profitable Radio Advertising

Author: James Thompson

Publisher:

Published: 2018-10-31

Total Pages: 129

ISBN-13: 9781980958611

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Are you a small business owner or sales agent that sells something to the public (B2C)? Is your income directly related to the number of people who buy from you? Do you want your radio advertising to generate results for you, and not just be "spray and pray"? Are you okay with changing your mindset about advertising if it means that you can make more money? If any of those things are true, then you'll like this guide. I'm going to tell you how to use radio advertising better than 90% of those who use it today. You'll have a distinct advantage over your competitors who don't follow the concepts in this guide, and you'll be able to reliably make money with your radio advertising. Even if you already have experience with profitable advertising on the radio, I've also provided some fresh new ideas for promotions that you can try. Here's the bottom line: I'm going to try my best to show you how to use radio advertising to make money.This book is a resource for those who are new to direct response marketing principles and want a quick primer. Find out: - Essential steps to profitable advertising in any media.- How to ensure your radio ads are actually generating results for you (no more guessing).- Why "did you hear it on the radio?" is a bad question.- How to use a 'Value Ladder' to maximize the worth of your radio airtime.- How to create a compelling message that causes your target market to "lean in" and listen.- Why a 'professional' ad isn't always the best.- 17 reasons why radio ads fail- Eight radio advertising myths- Nine tips for optimal radio ad placement- Radio ad scripts and ideas for promotions.- How to use radio to boost your other advertising.- How to get free radio airtime.- Plus more, over 15 short chapters.I've taken my own experience and combined it with lessons from materials by dozens of experts like Claude Whitacre, Claude Hopkins, Gary Halbert, Dan Kennedy and others. I have taken their material and adapted it for radio advertising. I'd encourage you to seek out their material on your own, but 'Profitable Radio Advertising' will give you a summary of the most important direct response marketing ideas.

Direct Response Radio
Direct Response Radio

Author: Brett Astor

Publisher:

Published: 2008-03

Total Pages: 0

ISBN-13: 9781419682223

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Straightforward and concise, this self-help corporate planner guides small, medium, and large businesses on the dynamic and profitable advertising tool of direct response radio.

Direct Marketing Management
Direct Marketing Management

Author: Mary Lou Roberts

Publisher: Prentice Hall International (UK)

Published: 1999

Total Pages: 472

ISBN-13: 9780130804341

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This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.

Response
Response

Author: Lois K. Geller

Publisher: Oxford University Press

Published: 2002-11-01

Total Pages: 402

ISBN-13: 9780198035992

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Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the right way, always profitable. Lois K. Geller, a leading Direct Marketing expert, updates her classic book to include the latest tips and techniques, plus expanded coverage of Direct Marketing in the age of the Internet. The new Revised Edition of Response offers all marketers, in any size company, a strategy for creating and sustaining a profitable Direct Marketing program--both on- and off-line. Leading the reader through this program of planning, budgeting, forecasting, testing, building lists, choosing suppliers, selling overseas, and developing loyal customers, Geller explains how to create profitable direct mail packages, print ads, television and radio commercials, inbound and outbound telemarketing programs, and more. Plus, she shows how all of these strategies can be applied to Internet direct marketing, including loyalty programs, online catalogs, fulfillment and customer service, and more. With scores of up-to-date examples drawn from companies large and small, including Ford Motor Company, American Express, and 1-800-Flowers, plus an updated glossary and resource guide, this Revised Edition of Response will be the authoritative source for Direct Marketing strategies and techniques.

Radio Tips
Radio Tips

Author:

Publisher:

Published: 2005-10-01

Total Pages: 110

ISBN-13: 9780977354306

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"... short, simple bursts of information -- much like radio advertising -- these tips will help you craft stronger radio commercials, make smarter buying decisions and help you understand the way people use radio." -- from front fold of dust jacket.