The Interest Group Society
The Interest Group Society

Author: Jeffrey M Berry

Publisher: Routledge

Published: 2015-07-14

Total Pages: 243

ISBN-13: 1317347609

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This book describes a great change in the interest groups in American politics and includes analysis of the legal limits of non-profit politics. It examines the effects of the new Democratic majorities on partisan lobbying, political action committee spending.

Hired to Fight, Hired to Win
Hired to Fight, Hired to Win

Author: Dennis W. Johnson

Publisher: Routledge

Published: 2015-06-26

Total Pages: 296

ISBN-13: 1317553284

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When it comes to elections, campaigns matter. And despite the ever-increasing role of volunteers and amateurs, modern American political campaigns are a professional affair. Understanding how they are run and how campaign strategies are set requires an in-depth analysis of what political consultants do, from opposition research to public opinion polling and from directing media strategies to mobilzing voters--with fundraising a priority at all stages. At all levels of the electoral arena, modern, sophisticated campaigns cannot hope to be effective without the guiding disciplines of professional consultants. This thoroughly updated edition of Dennis W. Johnson's classic text, originally titled No Place for Amateurs, highlights the growing importance of social media, targeting and analytics, Super PACs and dark money in a post-Citizens United world.