Dinamización del punto de venta en el pequeño comercio

Dinamización del punto de venta en el pequeño comercio

Author: GÓMEZ DÍAZ, Mª DEL CARMEN

Publisher: Ediciones Paraninfo, S.A.

Published: 2015-01-01

Total Pages: 150

ISBN-13: 8428338485

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Dinamizar es añadir dinamismo a una actividad, hacer que algo empiece a funcionar y a cobrar más importancia. En definitiva, es todo aquello que hace que la mercancía sea más sugerente para la venta y que logra que los productos se vendan. Con este libro aprenderemos a determinar los recursos y elementos de animación y decoración habituales en los pequeños comercios, y a aplicar técnicas de distribución interna de la superficie organizando la exposición según los distintos tipos de productos. Asimismo, veremos cómo establecer acciones promocionales en el punto de venta y de qué manera elaborar carteles que animen el consumo y nos ayuden a fidelizar clientes. Cada capítulo se complementa con actividades prácticas y de autoevaluación, cuyas soluciones están disponibles en www.paraninfo.es. Los contenidos se corresponden con los de la UF 2383 Dinamización del punto de venta en el pequeño comercio, incardinada en el MF 2105_2 Organización y animación del pequeño comercio, perteneciente al certificado de profesionalidad COMT0112 Actividades de gestión del pequeño comercio regulado por el RD 614/2013, de 2 de agosto, y modificado por el RD 982/2013, de 13 de diciembre.


Sustainability Assessment

Sustainability Assessment

Author: Alan James Bond

Publisher: Routledge

Published: 2013

Total Pages: 298

ISBN-13: 0415598486

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Currently the writing on the subject is limited and comprises, for the most part, guidance documents and completed assessments.


Transforming the Rural Nonfarm Economy

Transforming the Rural Nonfarm Economy

Author: Steven Haggblade

Publisher: Intl Food Policy Res Inst

Published: 2007-11-16

Total Pages: 514

ISBN-13: 0801886643

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Contrary to conventional wisdom that equates rural economies with agriculture, rural residents in developing countries often rely heavily on activities other than farming for their income. Indeed, nonfarm work accounts for between one-third and one-half of rural incomes in the developing world. In recent years, accelerating globalization, increasing competition from large businesses, expanding urban markets for rural goods and services, and greater availability of information and communication technology have combined to expose rural nonfarm businesses to new opportunities as well as new risks. By examining these rapid changes in the rural nonfarm economy, international experts explore how the rural nonfarm economy can contribute to overall economic growth in developing countries and how the poor can participate in this rapidly evolving segment of the economy. The authors review an array of recent studies of the rural nonfarm economy in order to summarize existing empirical evidence, explore policy implications, and identify future research priorities. They examine the varied scale, structure, and composition of the rural nonfarm economy, as well as its relationship with agricultural and urban enterprises. And they address key questions about the role of public intervention in the rural nonfarm economy and how the rural poor can participate in and navigate the rapid transition underway in rural areas. The contributors offer new insights to specialists in rural development and to others interested in overall economic development.


Copiar el edén

Copiar el edén

Author: María Berríos

Publisher:

Published: 2006

Total Pages: 662

ISBN-13:

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Analyzes the evolution of contemporary art in Chile from 1973 to 2007. This edition reproduces more than 500 color images of works by 74 contemporary artists (selected by editor Mosquera) including names such as: Juan Downey, Carlos Arias, (Santiago, Chile, 1964); Juan Castillo, (Antofagasta, 1952); Eugenio Dittborn, (Santiago, Chile, 1943); Paz Errzuriz, (Santiago, Chile, 1944); Volupsa Jarpa, (Rancagua, 1971); Carlos Leppe, (Santiago, Chile, 1952); and Carolina Ruff, (Santiago, Chile, 1973), as well as younger generation artists. The artists are presented in alphabetical order with brief introductory texts. Each reproduced work is rigorously documented with a caption that, in addition to providing the technical data offers the reader a description of the work for better comprehension. Six essays by noted critics and art historians: Guillermo Machuca, Mar̕a Berr̕os, Justo Pastor Mellado, Catalina Mena, Nelly Richard y Adriana V̀lads (description provided by vendor).


Toward a New International Financial Architecture

Toward a New International Financial Architecture

Author: Barry J. Eichengreen

Publisher: Peterson Institute for International Economics

Published: 1999

Total Pages: 224

ISBN-13:

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Recoge: 1. Introduction-2. Summary of recommendations-3. Standars for crisis prevention-4. Banks and capital flows-5. Bailing in the private sector-6. What won't work-7. What the IMF should do (and what we should do about the IMF).


Linking Social and Ecological Systems

Linking Social and Ecological Systems

Author: Fikret Berkes

Publisher: Cambridge University Press

Published: 2000-04-13

Total Pages: 480

ISBN-13: 9780521785624

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It is usually the case that scientists examine either ecological systems or social systems, yet the need for an interdisciplinary approach to the problems of environmental management and sustainable development is becoming increasingly obvious. Developed under the auspices of the Beijer Institute in Stockholm, this new book analyses social and ecological linkages in selected ecosystems using an international and interdisciplinary case study approach. The chapters provide detailed information on a variety of management practices for dealing with environmental change. Taken as a whole, the book will contribute to the greater understanding of essential social responses to changes in ecosystems, including the generation, accumulation and transmission of ecological knowledge, structure and dynamics of institutions, and the cultural values underlying these responses. A set of new (or rediscovered) principles for sustainable ecosystem management is also presented. Linking Social and Ecological Systems will be of value to natural and social scientists interested in sustainability.


Managing Historic Cities

Managing Historic Cities

Author: Zbigniew Zuziak

Publisher:

Published: 1993

Total Pages: 300

ISBN-13:

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Attention is given to heritage management and planning; instruments of urban regeneration and land use control; and case studies of Krakøw, Lødz, Glasgow, Cardiff, and the London docklands.


Building Soils for Better Crops

Building Soils for Better Crops

Author: Fred Magdoff

Publisher: Sare

Published: 2009

Total Pages: 294

ISBN-13: 9781888626131

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"'Published by the Sustainable Agriculture Research and Education (SARE) program, with funding from the National Institute of Food and Agriculture, U.S. Department of Agriculture."