Dinamización del punto de venta en el pequeño comercio

Dinamización del punto de venta en el pequeño comercio

Author: GÓMEZ DÍAZ, Mª DEL CARMEN

Publisher: Ediciones Paraninfo, S.A.

Published: 2015-01-01

Total Pages: 150

ISBN-13: 8428338485

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Dinamizar es añadir dinamismo a una actividad, hacer que algo empiece a funcionar y a cobrar más importancia. En definitiva, es todo aquello que hace que la mercancía sea más sugerente para la venta y que logra que los productos se vendan. Con este libro aprenderemos a determinar los recursos y elementos de animación y decoración habituales en los pequeños comercios, y a aplicar técnicas de distribución interna de la superficie organizando la exposición según los distintos tipos de productos. Asimismo, veremos cómo establecer acciones promocionales en el punto de venta y de qué manera elaborar carteles que animen el consumo y nos ayuden a fidelizar clientes. Cada capítulo se complementa con actividades prácticas y de autoevaluación, cuyas soluciones están disponibles en www.paraninfo.es. Los contenidos se corresponden con los de la UF 2383 Dinamización del punto de venta en el pequeño comercio, incardinada en el MF 2105_2 Organización y animación del pequeño comercio, perteneciente al certificado de profesionalidad COMT0112 Actividades de gestión del pequeño comercio regulado por el RD 614/2013, de 2 de agosto, y modificado por el RD 982/2013, de 13 de diciembre.


Management and Information Technology: New Challenges

Management and Information Technology: New Challenges

Author: prof. Joanna Paliszkiewicz

Publisher: Szkoła Główna Gospodarstwa Wiejskiego w Warszawie

Published: 2020

Total Pages: 270

ISBN-13: 8375839507

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This fifteen-chapter monograph edited by Joanna Paliszkiewicz is an interesting read that focuses on light to moderate topics in the areas of management and information technology. The topics are from cryptocurrencies and their online exchanges in Poland to using the concept of blockchain in agribusiness, using virtual reality, creating knowledge and innovation in family businesses, the importance of social media in education, risk analysis, security and forensic science, and effective communication in enterprises. The monograph continues with topics of CRM/ERP implementation in SMEs in Poland, big data/agri-food industry and innovative solution for knowledge management, the impact of digital technologies on competences, digitization in agriculture, and the impact of merchandising on consumer behaviour. Although there is little connection in terms of reading structure form one chapter to the next, each chapter uniquely stands alone to offer insights into the topic it examines in a very simple and understandable manner.


UF2383 - Dinamización del punto de venta en el pequeño comercio

UF2383 - Dinamización del punto de venta en el pequeño comercio

Author: Arturo López Marchena

Publisher: Editorial Elearning, S.L.

Published: 2017-08-07

Total Pages: 406

ISBN-13:

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La finalidad de esta Unidad Formativa es enseñar a distribuir el equipamiento comercial y el surtido de productos para optimizar la superficie de venta disponible, organizando la exposición de los productos y su reposición en función de sus características. También a determinar los elementos externos y escaparate de la tienda combinando los criterios comerciales e imagen de la tienda, animar y decorar la tienda, así como organizar y realizar acciones promocionales y la publicidad en el punto de venta. Para ello, en primer lugar se estudiará la psicología de la venta en el pequeño comercio, la organización interior del punto de venta y la distribución de productos en el pequeño comercio. Por último se analizarán las acciones promocionales en el punto de venta y la señalética y cartelística comercial.


Toward a New International Financial Architecture

Toward a New International Financial Architecture

Author: Barry J. Eichengreen

Publisher: Peterson Institute for International Economics

Published: 1999

Total Pages: 224

ISBN-13:

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Recoge: 1. Introduction-2. Summary of recommendations-3. Standars for crisis prevention-4. Banks and capital flows-5. Bailing in the private sector-6. What won't work-7. What the IMF should do (and what we should do about the IMF).


Transforming the Rural Nonfarm Economy

Transforming the Rural Nonfarm Economy

Author: Steven Haggblade

Publisher: Intl Food Policy Res Inst

Published: 2007-11-16

Total Pages: 514

ISBN-13: 0801886643

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Contrary to conventional wisdom that equates rural economies with agriculture, rural residents in developing countries often rely heavily on activities other than farming for their income. Indeed, nonfarm work accounts for between one-third and one-half of rural incomes in the developing world. In recent years, accelerating globalization, increasing competition from large businesses, expanding urban markets for rural goods and services, and greater availability of information and communication technology have combined to expose rural nonfarm businesses to new opportunities as well as new risks. By examining these rapid changes in the rural nonfarm economy, international experts explore how the rural nonfarm economy can contribute to overall economic growth in developing countries and how the poor can participate in this rapidly evolving segment of the economy. The authors review an array of recent studies of the rural nonfarm economy in order to summarize existing empirical evidence, explore policy implications, and identify future research priorities. They examine the varied scale, structure, and composition of the rural nonfarm economy, as well as its relationship with agricultural and urban enterprises. And they address key questions about the role of public intervention in the rural nonfarm economy and how the rural poor can participate in and navigate the rapid transition underway in rural areas. The contributors offer new insights to specialists in rural development and to others interested in overall economic development.


Managing Historic Cities

Managing Historic Cities

Author: Zbigniew Zuziak

Publisher:

Published: 1993

Total Pages: 300

ISBN-13:

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Attention is given to heritage management and planning; instruments of urban regeneration and land use control; and case studies of Krakøw, Lødz, Glasgow, Cardiff, and the London docklands.


The Sustainable Chef

The Sustainable Chef

Author: Stefan Gössling

Publisher: Routledge

Published: 2021-12-09

Total Pages: 406

ISBN-13: 1351740237

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This book provides the first systematic and accessible text for students of hospitality and the culinary arts that directly addresses how more sustainable restaurants and commercial food services can be achieved. Food systems receive growing attention because they link various sustainability dimensions. Restaurants are at the heart of these developments, and their decisions to purchase regional foods, or to prepare menus that are healthier and less environmentally problematic, have great influence on food production processes. This book is systematically designed around understanding the inputs and outputs of the commercial kitchen as well as what happens in the restaurant from the perspective of operators, staff and the consumer. The book considers different management approaches and further looks at the role of restaurants, chefs and staff in the wider community and the positive contributions that commercial kitchens can make to promoting sustainable food ways. Case studies from all over the world illustrate the tools and techniques helping to meet environmental and economic bottom lines. This will be essential reading for all students of hospitality and the culinary arts.