Digital Wellness, Health and Fitness Influencers
Digital Wellness, Health and Fitness Influencers

Author: Stefan Lawrence

Publisher: Taylor & Francis

Published: 2022-10-07

Total Pages: 226

ISBN-13: 1000772144

DOWNLOAD EBOOK

This book examines the phenomenon of ‘digital guru media’ (DGM), the self-styled online influencers, life coaches, experts and entrepreneurs who post on the themes of wellness, health and fitness. It opens up new perspectives on digital leisure and internet celebrity culture, and asks important questions about the social, cultural and psychological implications of our contemporary relationship with digital media. Drawing on cutting-edge social theory, the book explores a wide range of contexts in which DGM intersects with digital leisure, from the health-related learning of young people to the ‘clean eating’ movement, to the online lives of fitness professionals. It asks if digital and social media are problematic per se and explores the problems a turn to the Internet could be revealing about the lack of real-world or analogue support, as well as potential solutions, for our wellness, health and fitness needs and wants. Bringing together innovative, multi-disciplinary perspectives, this book is fascinating reading for anybody with an interest in leisure studies, media studies, cultural studies, sociology, or health and society.

Digital Marketing
Digital Marketing

Author: Annmarie Hanlon

Publisher: SAGE

Published: 2021-12-15

Total Pages: 582

ISBN-13: 1529786428

DOWNLOAD EBOOK

An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies. The second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy. Key features: Supported by case examples from 28 global companies and brands including IKEA, Uber, Klarna and TikTok. A brand-new case study on Strava runs throughout the book to help you apply what you’ve learnt to real-world scenarios. ‘Ethical Insight’ boxes provide a reflective and challenging look at social issues and the negative side of marketing. ‘Digital Tool’ boxes introduce professional tools, such as ‘Spot the Troll’, Hootsuite and Padlet. The ‘Smartphone Sixty Seconds’ feature provides super-quick online activities using needing only your phone. Includes a new ‘Journal of Note’ feature in each chapter, to direct you to a key source of further reading. Worked digital marketing plan. Complimented by online resources, including PowerPoint slides, and Instructor’s Manual, quizzes, recommended video links and free SAGE Journal articles. Suitable for digital and e-marketing courses at all levels, as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing.

Eat.Lift.Thrive.
Eat.Lift.Thrive.

Author: Sohee Lee

Publisher: Human Kinetics

Published: 2017-06-15

Total Pages: 256

ISBN-13: 1492586617

DOWNLOAD EBOOK

Eat healthy. Exercise. Be happy. It sounds easy enough, so why is it so difficult? Because as millions of women know, it’s not easy. There are challenges and obstacles, and health programs are not one size fits all. Sohee Lee understands, because she’s faced the challenges and overcome them. As a trainer, presenter, and author, she’s shared her experiences and helped others establish healthy relationships with food and exercise for long-term results. In the book Eat. Lift. Thrive. she empowers you with tools and strategies to make your own change. You will learn how to identify issues that are holding you back and what you can do to get back on track. You’ll find motivation, exercise, and advice. And you’ll learn how to • incorporate Lee’s Living Lean Guidelines to make your diet work around your life, rather than the other way around; • perform her Primary Strength Movements and integrate them into an effective workout program; and • adjust your routine to maintain the results you’ve achieved. Eat. Lift. Thrive. also provides you with a structured, easy-to-follow 12-week training program. The program can be scaled according to your training experience, time commitment, and goals; it’s completely customizable to ensure that your changes are lasting. This book is designed to be different. By the time you’re finished, you’ll be an expert at moderation and will say goodbye to extremes in dieting. You can have your cake and eat it too—and enjoy it!

Fitwaffle's Baking It Easy
Fitwaffle's Baking It Easy

Author: Eloise Head

Publisher: Weldon Owen International

Published: 2022-08-16

Total Pages: 258

ISBN-13: 1681889307

DOWNLOAD EBOOK

One of the most popular bakers on Instagram and TikTok, Eloise Head (AKA @Fitwaffle), presents 100 new and favorite recipes for simple, decadent desserts. With 50 three-ingredient recipes including Cookies and Cream Fudge and a Chocolate Hazelnut Mug Cake, four- and five- ingredient recipes such as Peanut Butter Blondies and a Cinnamon Roll in a Mug, plus special-occasion treats that pull out all the stops, Eloise makes baking a cinch for novice and expert home bakers alike. 100 RECIPES: Create mouthwatering treats for every occasion including cakes, cookies, bars, sweet breakfasts and show-stopping desserts in minutes QUICK AND EASY RECIPES: Whip up mouthwatering recipes such as Tangy Lemon Bars, Popcorn Balls, and Stuffed Cookie Cups with just a handful of ingredients. More than 50 recipes have only three ingredients! SOCIAL MEDIA SENSATION: Eloise Head (AKA Fitwaffle) has one of the most popular baking accounts on Instagram and TikTok. Her innovative recipes have been featured in The Today Show, Daily Mail, Insider, and HuffPost INSPIRING IMAGES: Filled with beautiful food photography to help inspire and ensure success GREAT GIFT FOR BEGINNING BAKERS: With easy-to-follow instructions, cooking tips, and short ingredient lists, cooks of every skill level can make delicious sweets and desserts at home.

The Digital Health Self
The Digital Health Self

Author: Rachael Kent

Publisher: Policy Press

Published: 2023-06-08

Total Pages: 230

ISBN-13: 1529210178

DOWNLOAD EBOOK

This is a detailed analysis of how understanding of health management past, present and future has transformed in the digital age. Since the mid-20th century, we have witnessed ‘healthy’ lifestyles being pushed as part of health promotion strategies, both via the state, and through health tracking tools, and narratives of wellness online. This marks a seismic shift from a public welfare state responsibility for health towards individualised practices of digital self-care. Today health has become representative of ‘lifestyle correction' which is performed on social media. Putting the spotlight on neoliberalism and digital technology as pervasive tools that dictate wellness as a moral obligation, Rachael Kent critically analyses how users navigate relationships between self-tracking technologies, social media, and everyday health management.

Unfit, Unhealthy and Unwell
Unfit, Unhealthy and Unwell

Author: Frankie Cruz

Publisher: Bookbaby

Published: 2021-06-04

Total Pages: 304

ISBN-13: 9781792358142

DOWNLOAD EBOOK

You try to do all the right things to be fit and healthy. The gargantuan fitness, health, and wellness industry is supposed to be based on the premise that it helps others. Yet the obesity epidemic is still on the rise in first-world countries. The countless useless supplements, gadgets, programs, and books that claim to know the 'truth' have seeped into our very culture. That's why in Unfit, Unhealthy & Unwell a group of acclaimed industry veterans, renowned medical doctor Ari Bernstein, and international award-winning consumer psychologist Nia Williams finally reveal the tricks of the trade. These experts offer their candid opinions in a set of easy-to-read hard-hitting essays. Learn about the dark depths of the industry to protect yourself, and learn how it moves forward from here...

GRASPED Nutrition and Public Health
GRASPED Nutrition and Public Health

Author: Steven Brough

Publisher: GRASPED Digital

Published: 2024-04-12

Total Pages: 35

ISBN-13:

DOWNLOAD EBOOK

“GRASPED Nutrition and Public Health: A Marketer's Guide to the Wellness Industry" is an essential compilation for marketers navigating the rapidly expanding wellness sector. This collection provides a thorough exploration of the intersection between nutrition, public health, and marketing, offering invaluable insights into consumer health trends, dietary preferences, and the societal shift towards preventative healthcare. It guides marketers through the complexities of promoting nutritional products and wellness services, emphasizing the importance of credibility, scientific substantiation, and consumer education. By delving into strategies for effectively reaching health-conscious consumers, this guide equips marketers with the tools needed to successfully contribute to public health initiatives while achieving business goals. The wellness industry is at the forefront of a global movement towards healthier living, and marketers play a pivotal role in shaping its trajectory. “GRASPED Nutrition and Public Health: A Marketer's Guide to the Wellness Industry" introduces marketers to the critical aspects of promoting health and nutrition in a way that resonates with today’s consumers. This guide highlights the importance of aligning marketing strategies with the latest research and public health guidelines to build trust and authority in the wellness space. It sets the foundation for creating impactful campaigns that not only drive consumer engagement and sales but also contribute positively to the overall health of the community. Through a blend of ethical marketing practices and a deep understanding of the wellness consumer, this introduction lays the groundwork for meaningful connections between brands and their audiences in the pursuit of health and well-being. The unique selling proposition of “GRASPED Nutrition and Public Health: A Marketer's Guide to the Wellness Industry" lies in its specialized focus on the ethical and effective marketing of nutrition and wellness products. Unlike generic marketing resources, this guide delves deeply into the specific challenges and opportunities of the wellness sector, offering a nuanced understanding of how to engage with health-conscious consumers. It stands out by advocating for marketing strategies that are not only commercially successful but also socially responsible, emphasizing the importance of contributing to public health. For marketers aiming to make a genuine impact in the wellness industry, this guide offers a comprehensive, research-backed roadmap for navigating the delicate balance between achieving business objectives and promoting the public good.

Privacy Concerns Surrounding Personal Information Sharing on Health and Fitness Mobile Apps
Privacy Concerns Surrounding Personal Information Sharing on Health and Fitness Mobile Apps

Author: Sen, Devjani

Publisher: IGI Global

Published: 2020-08-07

Total Pages: 335

ISBN-13: 1799834891

DOWNLOAD EBOOK

Health and fitness apps collect various personal information including name, email address, age, height, weight, and in some cases, detailed health information. When using these apps, many users trustfully log everything from diet to sleep patterns. However, by sharing such personal information, end-users may make themselves targets to misuse of this information by unknown third parties, such as insurance companies. Despite the important role of informed consent in the creation of health and fitness applications, the intersection of ethics and information sharing is understudied and is an often-ignored topic during the creation of mobile applications. Privacy Concerns Surrounding Personal Information Sharing on Health and Fitness Mobile Apps is a key reference source that provides research on the dangers of sharing personal information on health and wellness apps, as well as how such information can be used by employers, insurance companies, advertisers, and other third parties. While highlighting topics such as data ethics, privacy management, and information sharing, this publication explores the intersection of ethics and privacy using various quantitative, qualitative, and critical analytic approaches. It is ideally designed for policymakers, software developers, mobile app designers, legal specialists, privacy analysts, data scientists, researchers, academicians, and upper-level students.

Reshaping Entrepreneurial Education Within an Industry 4.0 Context
Reshaping Entrepreneurial Education Within an Industry 4.0 Context

Author: Naidoo, Vannie

Publisher: IGI Global

Published: 2024-01-17

Total Pages: 371

ISBN-13:

DOWNLOAD EBOOK

Higher education is constantly changing and advancing, and the integration of technology and its transformative potential remains elusive for many universities globally. While other industries have surged forward with digitization, higher education has been slow to completely embrace technology-driven outcomes. Reshaping Entrepreneurial Education Within an Industry 4.0 Context sheds light on the barriers preventing widespread technological adoption and the profound changes that Industry 4.0 brings to education. As the fourth industrial revolution, Industry 4.0, continues to unfold, this book delves into how this phenomenon is reshaping the field of education. This book presents a comprehensive analysis of how digital technology and capabilities are becoming integral to building more flexible and adaptive tertiary education systems in regions like Latin America and the Caribbean. It also highlights the challenges faced by online learning and the urgent need for a fundamental rethinking of higher education to ensure equal access to quality education. This publication addresses a diverse audience, making it an essential resource for students, academicians, and higher education administrators seeking an in-depth understanding of Reshaping Entrepreneurial Education Within an Industry 4.0 Context. For practitioners, it provides valuable insights to enrich their work in the realm of higher education. The book covers a broad spectrum of key themes, including the impact of the 4th industrial revolution on entrepreneurial education, the transformative power of online learning in global universities, and the hurdles faced in adopting digital education. Additionally, the experts behind this research delve into how information and communication technologies (ICTs) are influencing educational policies and teaching methods worldwide, as well as the role of metaverse technologies in designing curricula for entrepreneurial education.

GRASPED: The Digital Marketer's Swiss Army Knife
GRASPED: The Digital Marketer's Swiss Army Knife

Author: Steven Brough

Publisher: GRASPED Digital

Published: 2024-02-19

Total Pages: 46

ISBN-13:

DOWNLOAD EBOOK

Dive into the essential toolkit for the modern digital marketer with "The Digital Marketer's Swiss Army Knife: Mastering Multifaceted Strategies for Online Success" This comprehensive guide explores the multifaceted strategies critical to achieving success in the dynamic online landscape. From SEO precision and content creation to leveraging social media, email marketing, and cutting-edge AI, each chapter serves as a deep dive into the tools and techniques that form the backbone of effective digital marketing. Ideal for both newcomers and seasoned professionals, this book illuminates the path to digital mastery with practical insights, real-world examples, and actionable tips. Welcome to the era of digital marketing, where agility, strategy, and innovation are key to navigating the complex online world. "The Digital Marketer's Swiss Army Knife" is your guide through this terrain, offering a detailed exploration of the tools and tactics that make up the digital marketer's essential kit. Just as a Swiss Army knife equips you with a tool for every situation, this book provides you with the knowledge to tackle diverse digital marketing challenges, from optimizing your website for search engines to engaging with audiences through social media and beyond. The book is targeted at digital marketing professionals, business owners, and students who seek to enhance their online marketing skills. It is particularly valuable for those looking to understand and apply a comprehensive range of digital marketing strategies to achieve measurable success in their online endeavors.