Digital Virtues and Memes focuses upon the consequences of being involved with the Internet in many ways. Increasingly marketers are using the Internet to test and craft creative ways of extracting money from your pocketbook. Companies are building profiles of you and your activities. And cybercriminals are breaking into companies and finding out too much about you. Yet, the Internet and mobile devices like smart phones are increasingly useful. This is the first book to address best practices in defending yourself on the Internet, avoiding spending too much money and regaining control of your life.
The first collection to address the collective transformation happening in response to the rise of social media With the rise of web 2.0 and social media platforms taking over vast tracts of territory on the internet, the media landscape has shifted drastically in the past 20 years, transforming previously stable relationships between media creators and consumers. The Social Media Reader is the first collection to address the collective transformation with pieces on social media, peer production, copyright politics, and other aspects of contemporary internet culture from all the major thinkers in the field. Culling a broad range and incorporating different styles of scholarship from foundational pieces and published articles to unpublished pieces, journalistic accounts, personal narratives from blogs, and whitepapers, The Social Media Reader promises to be an essential text, with contributions from Lawrence Lessig, Henry Jenkins, Clay Shirky, Tim O'Reilly, Chris Anderson, Yochai Benkler, danah boyd, and Fred von Loehmann, to name a few. It covers a wide-ranging topical terrain, much like the internet itself, with particular emphasis on collaboration and sharing, the politics of social media and social networking, Free Culture and copyright politics, and labor and ownership. Theorizing new models of collaboration, identity, commerce, copyright, ownership, and labor, these essays outline possibilities for cultural democracy that arise when the formerly passive audience becomes active cultural creators, while warning of the dystopian potential of new forms of surveillance and control.
This book looks in depth at the emerging issue of cyber-bullying. In this increasingly digital world cyber-bullying has emerged as an electronic form of bullying that is difficult to monitor or supervise because it often occurs outside the physical school setting and outside school hours on home computers and personal phones. These web-based and mobile technologies are providing young people with what has been described as: ‘an arsenal of weapons for social cruelty’. These emerging issues have created an urgent need for a practical book grounded in comprehensive scholarship that addresses the policy-vacuum and provides practical educational responses to cyber-bullying. Written by one of the few experts on the topic Cyber-Bullying develops guidelines for teachers, head teachers and administrators regarding the extent of their obligations to prevent and reduce cyber-bullying. The book also highlights ways in which schools can network with parents, police, technology providers and community organizations to provide support systems for victims (and perpetrators) of cyber-bullying.
As we rely increasingly on digital resources, and libraries discard large parts of their older collections, what is our responsibility to preserve 'old books' for the future? David McKitterick's lively and wide-ranging study explores how old books have been represented and interpreted from the eighteenth century to the present day. Conservation of these texts has taken many forms, from early methods of counterfeiting, imitation and rebinding to modern practices of microfilming, digitisation and photography. Using a comprehensive range of examples, McKitterick reveals these practices and their effects to address wider questions surrounding the value of printed books, both in terms of their content and their status as historical objects. Creating a link between historical approaches and the emerging technologies of the future, this book furthers our understanding of old books and their significance in a world of emerging digital technology.
Science need not be dull and bogged down by jargon, as Richard Dawkins proves in this entertaining look at evolution. The themes he takes up are the concepts of altruistic and selfish behaviour; the genetical definition of selfish interest; the evolution of aggressive behaviour; kinshiptheory; sex ratio theory; reciprocal altruism; deceit; and the natural selection of sex differences. 'Should be read, can be read by almost anyone. It describes with great skill a new face of the theory of evolution.' W.D. Hamilton, Science
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle, and alternative advertising formats, renowned scholars from around the globe contribute state-of-the-art research on these issues in 30 chapters. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 13th International Conference in Advertising (ICORIA), which was held in Amsterdam (The Netherlands) in June 2014. The conference gathered around 150 participants from diverse countries from Europe, North-America, Asia, and Australia.
This Element traverses the concept and practice of bot mimicry, defined as the imitation of imitative software, specifically the practice of writing in the style of social bots. Working as both an inquiry into and an extended definition of the concept, the Element argues that bot mimicry engenders a new mode of knowing about and relating to imitative software – as well as a distinctly literary approach to rendering and negotiating artificial intelligence imaginaries. The Element presents a software-oriented mode of understanding Internet culture, a novel reading of Alan Turing's imitation game, and the first substantial integration of Walter Benjamin's theory of the mimetic faculty into the study of digital culture, thus offering multiple unique lines of inquiry. Ultimately, the Element illuminates the value of mimicry – to the understanding of an emerging practice of digital literary culture, to practices of research, and to our very conceptions of artificial intelligence.
In The New Collective Behavior in Digital Society: Connection, Contagion, Control, Raymond L.M. Lee offers an updated view on the sociology of crowds. While the era of crowds that Le Bon famously wrote about more than a century ago reflected the social and political crises of his time, in the twenty-first century we encounter a completely new scenario with crowds forming online or morphing into swarms in digital space. Lee confronts large gatherings that are only virtually present and investigates collective behaviors that are not always palpable and visceral. This is the age of digital dominance where the collective becomes reduced to ones and zeros to become more vulnerable to the social and political interventions of our time. This book attempts to discern and dissect those interventions, focusing on the power of virality that sustains networks, assemblages, and platforms to generate new collective behaviors in an era of smartphones, surveillance, and pandemics that were never imagined in Le Bon’s time.
The first comprehensive work on the burgeoning field of business anthropology, this innovative reference book, including more than 60 international scholar-practitioners, provides a foundation for the field for years to come.
A unique collection of essays that brings together contributions from; theology, aesthetics, social and political science, philosophy and cultural theory to examine the surge in the public visibility of religion.
