8 de cada 10 negocios en México fracasan a los 2 años. Negocios digitales recompila todo el aprendizaje adquirido platicando con más de 1,000 emprendedores, empresarios, directivos y ejecutivos sobre cómo empiezan proyectos o negocios. Todo desde encontrar un motivo del negocio, cómo hacer tu marca, ventas, hacer publicidad, herramientas digitales y algunos consejos generales. Es para todos los quieran emprender o que ya tengan un negocio y quieran evolucionar en medios digitales.
"Una Guía para Jóvenes, tener Éxito en México, con Productos Digitales con Identidad Mexicana" es una guía completa y detallada diseñada específicamente para jóvenes emprendedores que desean aventurarse en el emocionante mundo de los productos digitales con una perspectiva única y auténtica que celebre y promueva la identidad mexicana. Este eBook es único y valioso porque ofrece una combinación equilibrada de teoría, práctica, ejemplos inspiradores, consejos prácticos y herramientas útiles que te guiarán paso a paso en el emocionante y desafiante viaje de emprender y triunfar en el mundo de los productos digitales con una perspectiva y enfoque auténtico y distintivo que celebra y promueve la identidad, cultura y estilo de México. ¡No Esperes Más, Emprende Tu Camino hacia el Éxito Digital Hoy Mismo! Si estás listo para embarcarte en este emocionante viaje hacia el éxito digital y transformar tus pasiones, ideas y visiones en productos digitales innovadores, rentables y significativos que resuenen con tu audiencia y reflejen la rica cultura, historia y estilo de México, ¡no esperes más y obtén tu copia de "Una Guía para Emprendedores Jóvenes, Éxito en México, Productos Digitales con Identidad Mexicana" hoy mismo! Empieza a leer, aprender, crear, innovar, colaborar, crecer, escalar y triunfar con pasión, determinación y creatividad, y descubre cómo puedes hacer una diferencia positiva y duradera en el mundo digital y la sociedad a través de productos digitales auténticos, valiosos y enriquecedores que celebren, promuevan y fortalezcan la identidad, cultura y estilo de México. ¡Únete a la comunidad de emprendedores jóvenes y visionarios que están transformando el mundo digital con pasión, cultura y estilo mexicano, y sé parte del movimiento de innovación, creatividad y éxito en México y más allá!
Pocas personas se plantean vivir de aquello que realmente les gusta. Sin embargo, hoy en día es posible desarrollar un proyecto que no precise de muchos recursos y que nos permita ganarnos la vida haciendo lo que nos apasiona si sabemos aprovechar todas las herramientas que internet proporciona para proyectar nuestra idea. La lectura de esta obra te enseñará de forma sencilla a utilizar los diversos canales online para compartir tus conocimientos con el mundo. Al mismo tiempo, aprenderás a generar ingresos pasivos creando productos y servicios digitales que te permitan subsistir y conocerás los errores que conviene evitar al iniciarnos como emprendedores. El emprendedor digital te ayudará a poner en práctica el proyecto que llevas dentro utilizando las estrategias más convenientes y aprovechando todas las herramientas digitales disponibles.
This book gathers contributions related to the most pressing problems and challenges that new information and communications technologies (ICT) and digital platforms introduce into the labour market, and the impact they have on the way that people work, their rights and even their health and dignity. In addition, there are also chapters studying personal data protection, which is currently a topic of maximum interest due to the New European Regulation about it. The contributors here are drawn from around the world, with several countries represented, such as Portugal, Spain, Italy, Brazil, Australia and Venezuela. The book will appeal lawyers, legal and human resources experts, economists, judges, academics and staff from trade unions, and employers’ representation. The volume features insights and contributions in different languages, with chapters in Spanish (12), English (6) and Portuguese (4).
El mundo del emprendimiento y los negocios digitales es un terreno emocionante y lleno de oportunidades. En la era actual de tecnología avanzada, el comercio electrónico y las redes sociales, la oportunidad de iniciar un negocio en línea nunca ha sido tan grande como lo es ahora. Este libro fue creado para aquellos que buscan aventurarse en el mundo de los negocios digitales y desean obtener una comprensión completa de cómo iniciar y hacer crecer su empresa en línea.
This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leading companies and economies that shape world business today and tomorrow. Digital entrepreneurship and the companies steering it have an enormous global impact; they promise to transform the business world and change the way we communicate with each other. These companies use digitalization and artificial intelligence to enhance the quality of decisions and augment their business and customer operations. This book demonstrates how cloud services are continuing to evolve; how cryptocurrencies are traded in the banking industry; how platforms are created to commercialize business, and how, taken together, these developments provide new opportunities in the digitalized era. Further, it discusses a wide range of digital factors changing the way businesses operate, including artificial intelligence, chatbots, voice search, augmented and virtual reality, as well as cyber threats and data privacy management. “Digitalization mirrors the Industrial Revolution’s impact. This book provides a complement of perspectives on the opportunities emanating from such a deep seated change in our economy. It is a comprehensive collection of thought leadership mapped into a very useful framework. Scholars, digital entrepreneurs and practitioners will benefit from this timely work.” Gina O’Connor, Professor of Innovation Management at Babson College, USA “This book defines and delineates the requirements for companies to enable their businesses to succeed in a post-COVID19 world. This book deftly examines how to accomplish and achieve digital entrepreneurship by leveraging cloud computing, AI, IoT and other critical technologies. This is truly a unique “must-read” book because it goes beyond theory and provides practical examples.” Charlie Isaacs, CTO of Customer Connection at Salesforce.com, USA "This book provides digital entrepreneurs useful guidance identifying, validating and building their venture. The international authors developed new perspectives on digital entrepreneurship that can support to create impact ventures.” Felix Staeritz, CEO FoundersLane, Member of the World Economic Forum Digital Leaders Board and bestselling author of FightBack, Germany
Technological advances in the realm of business have attributed to the global interest of using digital innovations to increase consumer traffic. Utilizing these new techniques can increase the profitability of business industries and consumer analytic information for future reference. The Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics is a collection of research on social entrepreneurship as a critical element of economic growth with a look at the evolutionary aspects of digital technologies on the industry. While highlighting topics including social media, microfinance, and consumer behavior, this book is ideally designed for marketers, managers, professionals, academics, and graduate-level students concerned about the fields of economics, sociology, education, politics, and digital technology innovation.
A goldmine of strategic insights and practical business guidance covering all aspects of media entrepreneurship in the Digital Age The media industry is facing epic upheaval. Revolutionary new technologies compel those in businesses as diverse as broadcasting to book publishing to radically recreate their business models or be left in history’s wake. At the same time, those with the next big idea are eager to acquire the business know-how needed to make it in today's brave new world of media. Written by a uniquely well-qualified author team, this book addresses the concerns of both audiences. Penelope Muse Abernathy and JoAnn Sciarrino provide timely lessons on everything from media financing to marketing, business strategy to leadership, innovation to business accounting. They use numerous case studies and real-world vignettes to reveal the success secrets of today's hottest media entrepreneurs, as well as the fatal flaws that leads many promising new ventures down the road to ruin. They begin with a primer on digital entrepreneurship basics, covering how to create a winning digital business model, obtain financing, do business accounting, identify strategic challenges, and more. From there they show you how to: Develop sustainable customer-focused strategies while overcoming the unique leadership challenges of the Digital Age Define your company's unique value proposition, prioritize investments in key assets, and form strategic partnerships and alliances Understand and prepare to exploit the vast potential inherent in the next generation of digital technologies, including artificial intelligence, virtual reality, and blockchain, among others The two companion websites feature a wealth of supplemental material, including updates, instructional videos, essays by media leaders, as well as PowerPoint presentations and study guides for instructors. Packed with practical insights and guidance on all aspects of the business of media in the Digital Age, The Strategic Digital Media Entrepreneur is a must-have resource for professionals and students alike in advertising, marketing, business strategy, entrepreneurship, finance, social media, and more.
