Digital Dynamo: Unleashing the Power of Next-Gen Marketing
Digital Dynamo: Unleashing the Power of Next-Gen Marketing

Author: Md. Nazmul Hasan

Publisher: Ocleno

Published: 2023-11-14

Total Pages: 8

ISBN-13:

DOWNLOAD EBOOK

Embark on a journey through the dynamic terrain of digital marketing with 'Digital Dynamo: Unleashing the Power of Next-Gen Marketing.' This comprehensive guide navigates the evolution of the internet, unveils the art of crafting an influential online presence, and delves into the transformative realm of data-driven decision-making. From the future landscape of AI and augmented reality to the nuances of e-commerce and ethical considerations, this book empowers marketers with the knowledge to thrive in an ever-changing digital landscape. Whether you're a novice or a seasoned professional, 'Digital Dynamo' is your passport to mastering the intricacies of modern marketing.

The Big Switch: Rewiring the World, from Edison to Google
The Big Switch: Rewiring the World, from Edison to Google

Author: Nicholas Carr

Publisher: W. W. Norton & Company

Published: 2009-01-19

Total Pages: 287

ISBN-13: 0393333949

DOWNLOAD EBOOK

"Future Shock for the Web-apps era.... Compulsively readable—for nontechies, too."—Fast Company Building on the success of his industry-shaking Does IT Matter? Nicholas Carr returns with The Big Switch, a sweeping look at how a new computer revolution is reshaping business, society, and culture. Just as companies stopped generating their own power and plugged into the newly built electric grid some hundred years ago, today it's computing that's turning into a utility. The effects of this transition will ultimately change society as profoundly as cheap electricity did. The Big Switch provides a panoramic view of the new world being conjured from the circuits of the "World Wide Computer." New for the paperback edition, the book now includes an A–Z guide to the companies leading this transformation.

Guerrilla Marketing For Dummies
Guerrilla Marketing For Dummies

Author: Jonathan Margolis

Publisher: John Wiley & Sons

Published: 2008-10-06

Total Pages: 386

ISBN-13: 0470289678

DOWNLOAD EBOOK

'Guerrilla Marketing For Dummies' provides organisations with cutting-edge solutions that achieve maximum results from minimal resources.

Wikinomics
Wikinomics

Author: Don Tapscott

Publisher: Penguin

Published: 2008-04-17

Total Pages: 376

ISBN-13: 1440639485

DOWNLOAD EBOOK

The acclaimed bestseller that's teaching the world about the power of mass collaboration. Translated into more than twenty languages and named one of the best business books of the year by reviewers around the world, Wikinomics has become essential reading for business people everywhere. It explains how mass collaboration is happening not just at Web sites like Wikipedia and YouTube, but at traditional companies that have embraced technology to breathe new life into their enterprises. This national bestseller reveals the nuances that drive wikinomics, and share fascinating stories of how masses of people (both paid and volunteer) are now creating TV news stories, sequencing the human gnome, remixing their favorite music, designing software, finding cures for diseases, editing school texts, inventing new cosmetics, and even building motorcycles.

From Industrial Economics to Digital Economics
From Industrial Economics to Digital Economics

Author: Martin R. Hilbert

Publisher: United Nations Publications

Published: 2001

Total Pages: 133

ISBN-13: 9789211212976

DOWNLOAD EBOOK

This paper aims to lay a wide-ranging base for untangling the digital economy, in order to facilitate and moderate the high-speed evolution and create an awareness of the new economic coherence. It attempts to show the differences between industrial and digital economics. It finds that old models based on methods of traditional industrial economics still provide a stable framework for analysis of the new age economy whilst also highlighting the need for future refocusing.

The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies
The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies

Author: Erik Brynjolfsson

Publisher: W. W. Norton & Company

Published: 2014-01-20

Total Pages: 320

ISBN-13: 0393239357

DOWNLOAD EBOOK

The big stories -- The skills of the new machines : technology races ahead -- Moore's law and the second half of the chessboard -- The digitization of just about everything -- Innovation : declining or recombining? -- Artificial and human intelligence in the second machine age -- Computing bounty -- Beyond GDP -- The spread -- The biggest winners : stars and superstars -- Implications of the bounty and the spread -- Learning to race with machines : recommendations for individuals -- Policy recommendations -- Long-term recommendations -- Technology and the future (which is very different from "technology is the future").

The Weightless World
The Weightless World

Author: Diane Coyle

Publisher: MIT Press

Published: 1999

Total Pages: 276

ISBN-13: 9780262531665

DOWNLOAD EBOOK

1. The Weightless World -- 2. Where Have All The Jobs Gone? -- 3. Weightless Work -- 4. Nourishing the Grass Roots -- 5. Fear of Flexibility -- 6. The End of Welfare -- 7. The Ageing of Nations -- 8. Globalism and Globaloney -- 9. Visible and Invisible Cities -- 10. Weightless Government.

Cloud Computing
Cloud Computing

Author: Rajkumar Buyya

Publisher: John Wiley & Sons

Published: 2010-12-17

Total Pages: 607

ISBN-13: 1118002202

DOWNLOAD EBOOK

The primary purpose of this book is to capture the state-of-the-art in Cloud Computing technologies and applications. The book will also aim to identify potential research directions and technologies that will facilitate creation a global market-place of cloud computing services supporting scientific, industrial, business, and consumer applications. We expect the book to serve as a reference for larger audience such as systems architects, practitioners, developers, new researchers and graduate level students. This area of research is relatively recent, and as such has no existing reference book that addresses it. This book will be a timely contribution to a field that is gaining considerable research interest, momentum, and is expected to be of increasing interest to commercial developers. The book is targeted for professional computer science developers and graduate students especially at Masters level. As Cloud Computing is recognized as one of the top five emerging technologies that will have a major impact on the quality of science and society over the next 20 years, its knowledge will help position our readers at the forefront of the field.

New Rules for the New Economy
New Rules for the New Economy

Author: Kevin Kelly

Publisher: Penguin Books

Published: 1999

Total Pages: 196

ISBN-13: 9780140280609

DOWNLOAD EBOOK

The classic book on business strategy in the new networked economy— from the author of the New York Times bestseller The Inevitable Forget supply and demand. Forget computers. The old rules are broken. Today, communication, not computation, drives change. We are rushing into a world where connectivity is everything, and where old business know-how means nothing. In this new economic order, success flows primarily from understanding networks, and networks have their own rules. In New Rules for the New Economy, Kelly presents ten fundamental principles of the connected economy that invert the traditional wisdom of the industrial world. Succinct and memorable, New Rules explains why these powerful laws are already hardwired into the new economy, and how they play out in all kinds of business—both low and high tech— all over the world. More than an overview of new economic principles, it prescribes clear and specific strategies for success in the network economy. For any worker, CEO, or middle manager, New Rules is the survival kit for the new economy.