Diffusion of Innovations, 4th Edition
Diffusion of Innovations, 4th Edition

Author: Everett M. Rogers

Publisher: Simon and Schuster

Published: 2010-07-06

Total Pages: 550

ISBN-13: 1451602472

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Since the first edition of this landmark book was published in 1962, Everett Rogers's name has become "virtually synonymous with the study of diffusion of innovations," according to Choice. The second and third editions of Diffusion of Innovations became the standard textbook and reference on diffusion studies. Now, in the fourth edition, Rogers presents the culmination of more than thirty years of research that will set a new standard for analysis and inquiry. The fourth edition is (1) a revision of the theoretical framework and the research evidence supporting this model of diffusion, and (2) a new intellectual venture, in that new concepts and new theoretical viewpoints are introduced. This edition differs from its predecessors in that it takes a much more critical stance in its review and synthesis of 5,000 diffusion publications. During the past thirty years or so, diffusion research has grown to be widely recognized, applied and admired, but it has also been subjected to both constructive and destructive criticism. This criticism is due in large part to the stereotyped and limited ways in which many diffusion scholars have defined the scope and method of their field of study. Rogers analyzes the limitations of previous diffusion studies, showing, for example, that the convergence model, by which participants create and share information to reach a mutual understanding, more accurately describes diffusion in most cases than the linear model. Rogers provides an entirely new set of case examples, from the Balinese Water Temple to Nintendo videogames, that beautifully illustrate his expansive research, as well as a completely revised bibliography covering all relevant diffusion scholarship in the past decade. Most important, he discusses recent research and current topics, including social marketing, forecasting the rate of adoption, technology transfer, and more. This all-inclusive work will be essential reading for scholars and students in the fields of communications, marketing, geography, economic development, political science, sociology, and other related fields for generations to come.

Agricultural Innovation in Rural India: The Paradox of Farmer Nonadoption in Bajwada, Madhya Pradesh
Agricultural Innovation in Rural India: The Paradox of Farmer Nonadoption in Bajwada, Madhya Pradesh

Author: Natasha Malpani

Publisher: Universal-Publishers

Published: 2011-08-19

Total Pages: 53

ISBN-13: 1612337678

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Farmer adoption of sustainable agricultural practices is key to sustainable development, as changes at the farm level are essential to ensuring food security and environmental protection. Reasons for converting to sustainable farming have been studied in a number of instances. However, the underlying rationale that motivates this behaviour is not always made clear. The village of Bajwada in Madhya Pradesh is used as a case to investigate farmer perceptions and attitudes regarding sustainable farming. An innovator has been promoting what seems to be a highly productive and lauded method of sustainable farming called Natu-eco farming for the past five years. Strikingly, this technique has had practically zero adoption in the village. This study aims to examine this paradox by exploring farmer narratives about sustainability, futures and development. Semi-structured interviews were conducted using 18 farmers in Bajwada. Participatory observation was also undertaken for ten days. The development discourse, the drive for modernity and urbanization were found to be important in shaping farmer s perspectives on Natu-eco farming and sustainable agriculture. An understanding of the dominance of certain discourses and narratives offers a new approach to understanding farmer adoption and non-adoption. The results of this study are meant to attract the attention of policymakers and practitioners who are involved in the planning and implementation of schemes and projects promoting sustainable agricultural innovation.

Proceedings of National Seminar
Proceedings of National Seminar

Author: Dr. Dharam Das Vishwakarma

Publisher: Educreation Publishing

Published:

Total Pages: 282

ISBN-13:

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The following book is an academic, non-fiction, research publication of original research papers presented in National Research Seminar held on 26 - 28 February, 2011 at Government Autonomous P.G. College, Chhindwara, Madhya Pradesh. We all know that, conservation of resources of Earth is essential to make the life to exist. In contemporary time this issue is arising as a challenging question in front of this beautiful world. On the same pace, present book is the collection of 34 research papers presented in National Research Seminar on the topic of Land use, Land cover change, Water Resource Management, Tourism Development and Biodiversity in Madhya Pradesh. These research papers are relevant on the introspection and analysis of the various issues of land, forest and water. This work will prove relevant in the direction of making this blue planet a place of worthy life.

Communication for Rural Innovation
Communication for Rural Innovation

Author: Cees Leeuwis

Publisher: John Wiley & Sons

Published: 2013-04-30

Total Pages: 376

ISBN-13: 1118688015

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This important book is the re-titled third edition of the extremely well received and widely used Agricultural Extension (van den Ban & Hawkins, 1988, 1996). Building on the previous editions, Communication for Rural Innovation maintains and adapts the insights and conceptual models of value today, while reflecting many new ideas, angles and modes of thinking concerning how agricultural extension is taught and carried through today. Since the previous edition of the book, the number and type of organisations that apply communicative strategies to foster change and development in agriculture and resource management has become much more varied and this book is aimed at those who use communication to facilitate change in agriculture and resource management. Communication for Rural Innovation is essential reading for process facilitators, communication division personnel, knowledge managers, training officers, consultants, policy makers, extension specialists and managers of agricultural extension or research organisations. The book can also be used as an advanced introduction into issues of communicative intervention at BSc or MSc level.

Agricultural Innovation Systems
Agricultural Innovation Systems

Author: World Bank

Publisher: World Bank Publications

Published: 2012-02-21

Total Pages: 685

ISBN-13: 0821386840

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Managing the ability of agriculture to meet rising global demand and to respond to the changes and opportunities will require good policy, sustained investments, and innovation - not business as usual. Investments in public Research and Development, extension, education, and their links with one another have elicited high returns and pro-poor growth, but these investments alone will not elicit innovation at the pace or on the scale required by the intensifying and proliferating challenges confronting agriculture. Experience indicates that aside from a strong capacity in Research and Development, the ability to innovate is often related to collective action, coordination, the exchange of knowledge among diverse actors, the incentives and resources available to form partnerships and develop businesses, and conditions that make it possible for farmers or entrepreneurs to use the innovations. While consensus is developing about what is meant by 'innovation' and 'innovation system', no detailed blueprint exists for making agricultural innovation happen at a given time, in a given place, for a given result. The AIS approach that looks at these multiple conditions and relationships that promote innovation in agriculture, has however moved from a concept to a sub-discipline with principles of analysis and action. AIS investments must be specific to the context, responding to the stage of development in a particular country and agricultural sector, especially the AIS. This sourcebook contributes to identifying, designing, and implementing the investments, approaches, and complementary interventions that appear most likely to strengthen AIS and to promote agricultural innovation and equitable growth. It emphasizes the lessons learned, benefits and impacts, implementation issues, and prospects for replicating or expanding successful practices. The information in this sourcebook derives from approaches that have been tested at different scales in different contexts. It reflects the experiences and evolving understanding of numerous individuals and organizations concerned with agricultural innovation, including the World Bank. This information is targeted to the key operational staff in international and regional development agencies and national governments who design and implement lending projects and to the practitioners who design thematic programs and technical assistance packages. The sourcebook can also be an important resource for the research community and nongovernmental organizations (NGOs).