Brewing Battles
Brewing Battles

Author: Amy Mittelman

Publisher: Algora Publishing

Published: 2008

Total Pages: 242

ISBN-13: 0875865747

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Brewing Battles is the comprehensive story of the American brewing industry and its leading figures, from its colonial beginnings to the present. Although today s beer companies have their roots in pre-Prohibition business, historical developments since Repeal have affected industry at large, brewers, and the tastes and habits of beer-drinking consumers as well. Brewing Battles explores the struggle of German immigrant brewers to establish themselves in America, within the context of federal taxation and a growing temperance movement, their losing battle against Prohibition, their rebirth and transformation into a corporate oligarchy, and the determination of home and micro brewers to reassert craft as the raison d etre of brewing. Brewing Battles looks at beer s cultural meaning from the vantage point of the brewers and their goals for market domination. Beer consumption changed over time, beginning with an alcoholic high in the early 19th century and ending with a neo-temperance low in the early 21st. The public places where people drank also changed from colonial ordinaries in peoples homes to the saloon and back to home via the disposable six pack. The book explores this story as brewers fought to create and control these changing patterns of consumption. Drinking alcohol has remained a favored activity in American society and while beer is ubiquitous, our country harbors a persistent ambivalence about drinking. An examination of how the industry prevailed in a sometimes unreceptive environment exemplifies how business helps shape public opinion. Brewing Battles reveals the complicated changes in the economic clout of the industry. Prior to the institution of the income tax in 1913 the liquor industry contributed over 50% of the federal government s internal revenue; 19th century temperance advocates portrayed the liquor industry as King Alcohol. Today their tax contribution is only 1% yet brewing actually has a much more pervasive influence, touching on almost every aspect of modern American life and contributing greatly to the GNP. Brewing Battles is this story.

Dictionary of the History of the American Brewing and Distilling Industries
Dictionary of the History of the American Brewing and Distilling Industries

Author: William L. Downard

Publisher: Greenwood

Published: 1980-11-20

Total Pages: 304

ISBN-13:

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An introductory survey of the industry's history precedes the dictionary proper--articles arranged in alphabetical order which describe virtually every facet of the industry. Institutions, personalities, legislation, terminology, histories of breweries and distillers, and more. Twelve appendixes enhance the book's usefulness.

The History of the Beer and Brewing Industry
The History of the Beer and Brewing Industry

Author: Ignazio Cabras

Publisher: Routledge

Published: 2018-04-19

Total Pages: 303

ISBN-13: 131721305X

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Beer is widely defined as the result of the brewing process which has been refined and improved over centuries. Beer is the drink of the masses – it is bought by consumers whose income, wealth, education, and ethnic background vary substantially, something which can be seen by taking a look at the range of customers in any pub, inn, or bar. But why has beer became so pervasive? What are the historical factors which make beer and the brewing industry so prominent? How has the brewing industry developed to become one of the most powerful global generators of output and revenue? This book answers these and other related questions by exploring the history of the beer and brewing industry at a global level. Contributors investigate a number of aspects, such as the role of geographical origin in branding; mergers, acquisitions, and corporate governance (UK, European and US perspectives); national and international political economy; taxation and regulation (including historical and contemporary practice); national and international trade flows and distribution networks; and historical trends in the commercialisation of beer. The chapters in this book were originally published as online articles in Business History.

The U.S. Brewing Industry
The U.S. Brewing Industry

Author: Victor J. Tremblay

Publisher: MIT Press

Published: 2005

Total Pages: 406

ISBN-13: 9780262201513

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A definitive study that uses a blend of theory, history, and data to analyze the evolution of the US brewing industry; draws on theoretical tools of industrial organization, game theory, and management strategy. This definitive study uses theory, history, and data to analyze the evolution of the US brewing industry from a fragmented market to an emerging oligopoly. Drawing on a rich and extensive data set and applying the theoretical tools of industrial organization, game theory, and management strategy, the authors provide new quantitative and qualitative perspectives on an industry they characterize as "a veritable market laboratory." The US brewing industry illustrates many of the important topics in industrial organization, economic policy, and business strategy, including industry concentration, technological change, brand proliferation, and mixed pricing strategies. After giving an overview of the industry, Tremblay and Tremblay discuss basic demand and cost conditions and industry concentration. They describe the evolution of the leading mass-producing brewers and the emergence of both specialty brewers and imports. They analyze the history and the causes of product and brand proliferation (showing how product proliferation leads to firm dominance), discuss price, advertising, merger, and other management strategies, and examine the industry's economic performance. Finally, they discuss public policy, including anti-trust and public health issues. The authors' set of industry, firm, and brand data for the period 1950-2002 -- the most comprehensive data set of economic variables available for an oligopolistic industry -- will be available to purchasers of the book who send an e-mail request. Data sources are listed in an appendix. Robert S. Weinberg, a management strategy scholar and leading consultant to the brewing industry, contributes a foreword. This ambitious, authoritative work, capping the authors' 25-year study of the brewing industry, will be a valuable resource for industry analysts, economists, and students of industrial organization.

The Oxford Encyclopedia of American Business, Labor, and Economic History
The Oxford Encyclopedia of American Business, Labor, and Economic History

Author: Melvyn Dubofsky

Publisher: Oxford University Press, USA

Published: 2013

Total Pages: 1139

ISBN-13: 0199738815

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As the global economic crisis that developed in the year 2008 makes clear, it is essential for educated individuals to understand the history that underlies contemporary economic developments. This encyclopedia will offer students and scholars access to information about the concepts, institutions/organizations, events, and individuals that have shaped the history of economics, business, and labor from the origins of what later became the United States in an earlier age of globalization and the expansion of capitalism to the present. It will include entries that explore the changing character of capitalism from the seventeenth century to the present; that cover the evolution of business practices and organizations over the same time period; that describe changes in the labor force as legally free workers replaced a labor force dominated by slaves and indentures; that treat the means by which workers sought to better their lives; and that deal with government policies and practices that affected economic activities, business developments, and the lives of working people. Readers will be able to find readily at hand information about key economic concepts and theories, major economists, diverse sectors of the economy, the history of economic and financial crises, major business organizations and their founders, labor organizations and their leaders, and specific government policies and judicial rulings that have shaped US economic and labor history. Readers will also be guided to the best and most recent scholarly works related to the subject covered by the entry. Because of the broad chronological span covered by the encyclopedia and the breadth of its subjects, it should prove useful to history students, economics majors, school of business entrants as well as to those studying public policy and administration.

We Are What We Sell
We Are What We Sell

Author: Danielle Sarver Coombs

Publisher: Bloomsbury Publishing USA

Published: 2014-01-15

Total Pages: 1075

ISBN-13: 0313392455

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For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream." The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.

The Nation's Capital Brewmaster
The Nation's Capital Brewmaster

Author: Mark Elliott Benbow

Publisher: McFarland

Published: 2017-10-23

Total Pages: 287

ISBN-13: 147666501X

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Christian Heurich (1842-1945) was not only Washington D.C.'s most successful brewer, he was the world's oldest, with 90 years' experience. He walked across central Europe learning his craft, survived a shipboard cholera epidemic, recovered from malaria and worked as a roustabout on a Caribbean banana boat--all by age 30. Heurich lived most of his life in Washington, becoming its largest private landowner and opening the city's largest brewery. He won a "beer war" against his rivals and his beers won medals at World's Fairs. He was trapped in Europe while on vacation at the start of both World Wars, once sleeping through an air raid, and was accused of being a German spy plotting to assassinate Woodrow Wilson. A notably odd episode: when they began to tear down his old brewery to build the Kennedy Center, the wrecking ball bounced off the walls. Drawing on family papers and photos, the author chronicles Heurich's life and the evolving beer industry before and after Prohibition.

The Dynamics of the Modern Brewing Industry
The Dynamics of the Modern Brewing Industry

Author: Terry Gourvish

Publisher: Routledge

Published: 2003-09-02

Total Pages: 313

ISBN-13: 1134756119

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For the past two centuries, brewing has been a constantly innovative and evolving industry, subject to changes in technology, taste and industrial structure. This ground-breaking book is one of the first to examine the industry from the perspectives of economic and business history. It combines chapters on the major European nations with chapters on the United States and Australia.

Alcohol and Temperance in Modern History [2 volumes]
Alcohol and Temperance in Modern History [2 volumes]

Author: Jack S. Blocker Jr.

Publisher: Bloomsbury Publishing USA

Published: 2003-12-17

Total Pages: 805

ISBN-13: 1576078345

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A comprehensive encyclopedia on all aspects of the production, consumption, and social impact of alcohol. Alcohol and Temperance in Modern History: An International Encyclopedia spans the history of alcohol production and consumption from the development of distilled spirits and modern manufacturing and distribution methods to the present. Authoritative and unbiased, it brings together the work of hundreds of experts from a variety of disciplines with an emphasis on the extraordinary wealth of scholarship developed in the past several decades. Its nearly 500 alphabetically organized entries range beyond the principal alcoholic beverages and major producers and retailers to explore attitudes toward alcohol in various countries and religions, traditional drinking occasions and rituals, and images of drinking and temperance in art, painting, literature, and drama. Other entries describe international treaties and organizations related to alcohol production and distribution, global consumption patterns, and research and treatment institutions, as well as temperance, prohibition, and antiprohibitionist efforts worldwide.

Alcohol and Drugs in North America [2 volumes]
Alcohol and Drugs in North America [2 volumes]

Author: David M. Fahey

Publisher: Bloomsbury Publishing USA

Published: 2013-08-27

Total Pages: 968

ISBN-13:

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Alcohol and drugs play a significant role in society, regardless of socioeconomic class. This encyclopedia looks at the history of all drugs in North America, including alcohol, tobacco, prescription drugs, cannabis, cocaine, heroin, methamphetamine, and even chocolate and caffeinated drinks. This two-volume encyclopedia provides accessibly written coverage on a wide range of topics, covering substances ranging from whiskey to peyote as well as related topics such as Mexican drug trafficking and societal effects caused by specific drugs. The entries also supply an excellent overview of the history of temperance movements in Canada and the United States; trends in alcohol consumption, its production, and its role in the economy; as well as alcohol's and drugs' roles in shaping national discourse, the creation of organizations for treatment and study, and legal responses. This resource includes primary documents and a bibliography offering important books, articles, and Internet sources related to the topic.