Dictionary of Advertising and Marketing Concepts
Dictionary of Advertising and Marketing Concepts

Author: Arthur Asa Berger

Publisher: Routledge

Published: 2016-07-01

Total Pages: 200

ISBN-13: 1315430517

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From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals.

The Marketing Glossary
The Marketing Glossary

Author: Mark N. Clemente

Publisher: clementebooks

Published: 2002

Total Pages: 502

ISBN-13: 0971943400

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Immediately grasp and apply the essential concepts and techniques of marketing, advertising and sales using this combination dictionary, encyclopedia, and how-to guide. Designed for business professionals, business owners, and business students, Used as a recommended textbook and library volume in colleges and universities worldwide. Updated as a 500-page e-book, The Marketing Glossary is an acclaimed reference work whose hardcover edition was published by the American Management Association. Its digital format provides key word searchability for more than 1,400 definitions, formulas, checklists, examples, and real-life applications. “Mark Clemente's excellent reference work ... is also available as an e-book. Just buy the PDF and keep it on your laptop. Imagine the points you can score in meetings with all that knowledge at your fingertips.” - Jonathan Jackson, book reviewer, ecommerce.internet.com

Dictionary of Advertising and Marketing Concepts
Dictionary of Advertising and Marketing Concepts

Author: Arthur Asa Berger

Publisher: Routledge

Published: 2016-07

Total Pages: 144

ISBN-13: 1315430525

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In concise entries, this dictionary analyzes ideas and concepts about advertising and its social, economic, psychological and cultural significance.

A Dictionary of Marketing
A Dictionary of Marketing

Author: Charles Doyle

Publisher: Oxford University Press, USA

Published: 2011-03-24

Total Pages: 450

ISBN-13: 0199590230

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Covers traditional marketing techniques and theories alongside the latest concepts, and acknowledges the increased importance of marketing in the customer-oriented environment.

Dictionary of Marketing and Advertising
Dictionary of Marketing and Advertising

Author: Jerry M. Rosenberg

Publisher: Wiley

Published: 1995-03-02

Total Pages: 390

ISBN-13: 9780471025023

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This dictionary incorporates terms from government and private sector organizations, making it an all-inclusive lexicon of international marketing and advertising. Includes terms related to direct mail, sales, retailing, international advertising and marketing, consumer behavior, market research and print and broadcast advertising. Several meanings are often given for the more than 5,500 entries—relatively simple for the layperson, more sophisticated and technical for the specialist.

The Dictionary of Marketing
The Dictionary of Marketing

Author: Azaz Motiwala

Publisher: Lulu.com

Published: 2005

Total Pages: 296

ISBN-13: 1435705122

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The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.The Dictionary of Marketing contains more than 4000, A-to-Z terms and definitions covering marketing, advertising, market research, consumer behavior, marketing mix, international marketing and virtually all facets of sales and marketing operations. Key Features -Contains comprehensive collection of more than 4000 up-to-date, accurate major terms and concepts that are essential for understanding basic functions of marketing. -All entries explained in clear, simple English considering learning and memory level of both students and professionals -International entries are included to give the reader a greater awareness of the language of marketing than has been previously available

Dictionary of Marketing Communications
Dictionary of Marketing Communications

Author: Norman A. P. Govoni

Publisher: SAGE

Published: 2004

Total Pages: 260

ISBN-13: 9780761927716

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With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.

The Marketing Glossary
The Marketing Glossary

Author: Mark N. Clemente

Publisher: Clementebooks

Published: 2002

Total Pages: 0

ISBN-13: 9780971943421

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A combination dictionary, encyclopedia, and how-to guide with definitions, "The Marketing Glossary" is an acclaimed reference work. Newly updated, it contains more than 1,400 entries.