Diccionario inglés de publicidad

Diccionario inglés de publicidad

Author: Eduardo Parra Murga

Publisher:

Published: 1994

Total Pages: 356

ISBN-13:

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Contiene más de diez mil definiciones que abarcan áreas tan diversas como: ARTES GRÁFICAS · CINE / TV / VIDEO · CORREO DIRECTO · FOTOGRAFÍA · INVESTIGACIÓN MARKETING · MEDIOS · MERCHANDISING · PROMOCIÓN · PERIODISMO · PUBLICIDAD RELACIONES PÚBLICAS · VENTAS Incluye una segunda parte con la traducción inversa -castellano a inglés - de más de 2.500 vocablos. Y una relación de siglas y acrónimos indudablemente exhaustiva.


Diccionario inglés de publicidad y marketing

Diccionario inglés de publicidad y marketing

Author: Eduardo Parra

Publisher: Gestion 2000

Published: 2000

Total Pages: 0

ISBN-13: 9788480884051

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Este diccionario constituye una herramienta esencial e indispensable para todos aquellos profesionales del mundo de la Comunicacion que en algun momento necesiten averiguar el significado exacto de cualquier anglicismo - tan omnipresentes hoy en dia -. Contiene mas de diez mil definiciones que abarcan areas tan diversas como: ARTES GRCFICAS B7 CINE / TV / VIDEO B7 CORREO DIRECTO B7 FOTOGRAFCA B7 INVESTIGACIC"N B7 MARKETING B7 MEDIOS B7 MERCHANDISING B7 PROMOCIC"N B7 PERIODISMO B7 PUBLICIDAD B7 RELACIONES PCBLICAS B7 VENTAS Incluye una segunda parte con la traduccion inversa - castellano a ingles - de mas de 2.500 vocablos. Y una relacion de siglas y acronimos indudablemente exhaustiva. Eduardo Parra viene siguiendo desde hace anos la evolucion de la terminologia del sector, tanto en ingles, como en castellano; su doble condicion de profesional y de estudioso de la lengua le confiere una especial autoridad para establecer las relaciones precisas entre los dos universos linguisticos, lo que ha permitido llevar a cabo esta recopilacion que es, sobre todo, una imprescindible herramienta de trabajo.


Specialised Dictionaries for Learners

Specialised Dictionaries for Learners

Author: Pedro A. Fuertes-Olivera

Publisher: Walter de Gruyter

Published: 2010-03-26

Total Pages: 248

ISBN-13: 3110231336

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The need for constructing a lexicographical theory with a particular focus on specialised dictionaries for learners is well documented in recent publications. This will imply paying attention to, at least, four basic lexicographic categories: learners; the learner's situation; the learner's needs; dictionary assistance. In one or other way, these categories are analysed in this book, whose eleven chapters are grouped into three parts. Part 1 reflects on some of the main ideas defended by the function theory of lexicography, perhaps the theoretical framework that has paid more attention to specialised lexicography. Part 2 presents some proposals that have already being explored in the field of general learner's dictionary and must be incorporated into specialised metalexicography: cultural aspects; figurative meaning; the inclusion of grammatical information; the use of corpora. Part 3 introduces the state of play regarding specialised dictionaries in China and offers some ideas for coping with the proliferation of terminological glossaries in Internet. The book also describes Enrique Alcaraz's academic achievements, together with some personal anecdotes, and a personal short tribute to his memory.


The Routledge Handbook of Lexicography

The Routledge Handbook of Lexicography

Author: Pedro A. Fuertes-Olivera

Publisher: Routledge

Published: 2017-10-02

Total Pages: 810

ISBN-13: 1351599658

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The Routledge Handbook of Lexicography provides a comprehensive overview of the major approaches to lexicography and their applications within the field. This Handbook features key case studies and cutting-edge contributions from an international range of practitioners, teachers, and researchers. Analysing the theory and practice of compiling dictionaries within the digital era, the 47 chapters address the core issues of: The foundations of lexicography, and its interactions with other disciplines including Corpus Linguistics and Information Science; Types of dictionaries, for purposes such as translation and teaching; Innovative specialised dictionaries such as the Oenolex wine dictionary and the Online Dictionary of New Zealand Sign Language; Lexicography and world languages, including Arabic, Hindi, Russian, Chinese, and Indonesian; The future of lexicography, including the use of the Internet, user participation, and dictionary portals. The Routledge Handbook of Lexicography is essential reading for researchers and students working in this area.


Diccionario Español-inglés

Diccionario Español-inglés

Author: Merriam-Webster, Inc

Publisher: Merriam-Webster

Published: 1998

Total Pages: 854

ISBN-13: 9780877791652

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A bilingual, bi-directional guide to Spanish and American English with extensive coverage of Latin-American Spanish. More than 80,000 entries and 100,000 translations. Abundant examples of words used in context.


Diccionario Inglés de Negocios, Comercio Y Finanzas

Diccionario Inglés de Negocios, Comercio Y Finanzas

Author: Emilio-Germán Muñiz Castro

Publisher: Psychology Press

Published: 1998

Total Pages: 1200

ISBN-13: 9780415093934

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This collection of essays and reviews represents the most significant and comprehensive writing on Shakespeare's A Comedy of Errors. Miola's edited work also features a comprehensive critical history, coupled with a full bibliography and photographs of major productions of the play from around the world. In the collection, there are five previously unpublished essays. The topics covered in these new essays are women in the play, the play's debt to contemporary theater, its critical and performance histories in Germany and Japan, the metrical variety of the play, and the distinctly modern perspective on the play as containing dark and disturbing elements. To compliment these new essays, the collection features significant scholarship and commentary on The Comedy of Errors that is published in obscure and difficulty accessible journals, newspapers, and other sources. This collection brings together these essays for the first time.