VISION GERENCIAL. PROSPECTIVA DE GESTION Y ESTRATEGIA EMPRESARIAL.

VISION GERENCIAL. PROSPECTIVA DE GESTION Y ESTRATEGIA EMPRESARIAL.

Author: Alix Fuentes

Publisher: Lulu.com

Published: 2012-02-02

Total Pages: 303

ISBN-13: 1105515974

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Este libro ha sido diseñado y construido con el método lógico, analítico y reflexivo, dispuesto con tácticas en el aprendizaje significativo en diversas formas y antecedentes de contenido prospectivo, aplicado al sistema empresarial, con una visión desde el punto de vista de la gestión empresarial. Su estructuración tiende a fundamentar lineamientos básicos, para aplicar los requisitos mínimos y necesarios, de la teoría prospectiva en el estudio de las ideas en cualquier área del conocimiento, a través de la investigación académica y la extensión en la praxis empresarial. Gestiona contenidos en aplicaciones al sistema empresarial, buscando anticiparse proactivamente al éxito, lo que garantiza la apropiación de las acciones gerenciales, el liderazgo y el poder, requeridos en la nueva reorganización global. Reordenamiento que incorpore el humanismo y la tecnología al anhelado desarrollo digno y feliz de la humanidad. Esta obra está dirigida a estudiantes universitarios en programas académicos presenciales o de educación a distancia en ciencias económicas, administrativas, sociales y humanísticas.


Public Enterprises In Peru

Public Enterprises In Peru

Author: Alfred H Saulniers

Publisher: Routledge

Published: 2019-06-04

Total Pages: 232

ISBN-13: 100030857X

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This book helps fill the void in teaching materials about the Latin American public sector. It began as two case studies of public enterprises jointly carried out by the Office for Public Sector Studies of the University of Texas at Austin, which the author directed, and the Universidad del Pacifico in Lima. Over the years, the cases expanded into


Handbook On Business Information Systems

Handbook On Business Information Systems

Author: Angappa Gunasekaran

Publisher: World Scientific

Published: 2010-04-27

Total Pages: 961

ISBN-13: 981446953X

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This handbook covers the vast field of business information systems, focusing particularly on developing information systems to capture and integrate information technology together with the people and their businesses.Part I of the book, “Health Care Information Systems”, focuses on providing global leadership for the optimal use of health care information technology (IT). It provides knowledge about the best use of information systems for the betterment of health care services. Part II, “Business Process Information Systems”, extends the previous theory in the area of process development by recognizing that improvements in intra-organizational business processes need to be complemented by corresponding improvements in inter-organizational processes. Part III deals with “Industrial Data and Management Systems” and captures the main challenges faced by the industry, such as the changes in the operations paradigm of manufacturing and service organizations. Finally, Part IV, “Evaluation of Business Information Systems”, discusses the empirical investigation into the adoption of systems development methodologies and the security pattern of the business systems along with the mathematical models.


Examining Cultural Perspectives in a Globalized World

Examining Cultural Perspectives in a Globalized World

Author: Brunet-Thornton, Richard

Publisher: IGI Global

Published: 2019-12-27

Total Pages: 350

ISBN-13: 1799802167

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Researchers are beginning to draw attention to the human side concerning the implications of the digital age. Cultural challenges faced by international virtual teams, management dilemmas relative to resource issues when dealing with cultural diversity, and human resource management challenges confronted by technical environments and nationally-qualified labor shortages are on the rise and need to be addressed as society enters a new era. Examining Cultural Perspectives in a Globalized World is a pivotal reference source that provides vital research on the promotion of new cultural models representative of the contemporary world and subject to digital transformation. While highlighting topics such as digital diversity, shared culture, and employee motivation, this publication explores increasing the relevancy of culture in the globalized 21st century as well as the methods of revising current HR management policies. This book is ideally designed for managers, human resources management, executives, sociologists, consultants, practitioners, industry professionals, researchers, academicians, and students.


APLICACIÓN GERENCIAL: SISTEMA EMPRESARIAL PROSPECTIVO

APLICACIÓN GERENCIAL: SISTEMA EMPRESARIAL PROSPECTIVO

Author: Alix Fuentes

Publisher: Lulu.com

Published: 2012-01-27

Total Pages: 92

ISBN-13: 1105223035

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Este libro de texto SISTEMA EMPRESARIAL PROSPECTIVO involucra la gestión estratégica prospectiva, el plan estratégico y el proceso prospectivo con herramientas de gestión, control y auditoría del sistema empresarial. Este enfoque sistémico concibe a la empresa como un sistema prospectivo que requiere de una gestión prospectiva en las acciones de un plan estratégico dinámico que fortalezca a la empresa en el desarrollo tecnológico del cambio. Esta dirección propone el trabajo efectivo de los subsistemas empresariales, a través de un proceso de pensamiento sistémico controlado y auditado, basado en el cumplimiento de las metas, objetivos y por supuesto la misión y visión empresarial de la empresa a futuro. Visión en la prospectiva de la dirección estratégica hacia aplicaciones gerenciales a la medida de cada empresa, teniendo en cuenta el horizonte de corto, mediano y largo plazo. El objetivo principal es alinear una aplicación gerencial con la visión prospectiva de la empresa como sistema, a través de la aplicación del proceso de dirección estratégica a los recursos estratégicos del negocio generadores de productos y servicios, en el contexto de un modelo sistémico que es retroalimentado continuamente, para orientar y prospectar a la empresa hacia un futuro exitoso.


The World Guide to CSR

The World Guide to CSR

Author: Wayne Visser

Publisher: Routledge

Published: 2017-09-08

Total Pages: 488

ISBN-13: 1351278908

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The World Guide to CSR is the first book to provide comparable national profiles that describe the evolution and practice of Corporate Sustainability and Responsibility (CSR) for 58 countries and 5 global regions. Each regional and national profile includes key information about the relevant CSR history, country-specific issues, trends, research and leading organizations. The purpose of the book is to give CSR professionals (including managers, consultants, academics and NGOs focusing on the social, environmental and ethical responsibilities of business) a quick reference guide to CSR in different regional and national contexts. The need for the book is premised on the fact that CSR professionals and researchers more often than not have a multinational remit and are required to benchmark performance internationally, but find that country-specific CSR information is ad hoc, limited or non-existent. Even where national CSR research exists, it is often hidden in academic journals that practitioners cannot access or do not have the time or inclination to read. The book is an edited volume, with expert contributors from around the world, all of whom have been screened and selected on the basis of their qualifications and experience in CSR. Each regional/country profile includes the following subsections:CSR in context Priority issues Trends Legislation and codes Organizations Case studies Educational institutions References This unique resource will be an essential acquisition for all organisations who need to benchmark their CSR strategies throughout different regions and cultures and want the best possible intelligence on the key issues and concerns relating to corporate social responsibility in all of the markets in which they operate.


Strategic Marketing in Tourism Services

Strategic Marketing in Tourism Services

Author: Rodoula H. Tsiotsou

Publisher: Emerald Group Publishing

Published: 2012-05-10

Total Pages: 418

ISBN-13: 1780520719

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Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism.


Handbook of Research on Entrepreneurship, Innovation, and Internationalization

Handbook of Research on Entrepreneurship, Innovation, and Internationalization

Author: Teixeira, Nuno Miguel

Publisher: IGI Global

Published: 2019-06-28

Total Pages: 785

ISBN-13: 1522584803

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In a global and increasingly competitive world, companies must be aware of important drivers. Entrepreneurship and innovation are important contributions to the development of economies and creation of employment, gaining relevance in the business context due to a more complex market and needs for higher differentiation. The Handbook of Research on Entrepreneurship, Innovation, and Internationalization provides key data to business managers on dealing with entrepreneurship, as well as for creating networks and complementarities for leveraging the firm’s activity in order to help plan and control innovation and internationalization processes to avoid risk and increase the firm’s value. The content within this publication includes topics such as family business, economics, and business education. It is designed for entrepreneurs, managers, researchers, academicians, and students.


Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs

Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs

Author: Pereira, Inês Veiga

Publisher: IGI Global

Published: 2023-11-14

Total Pages: 347

ISBN-13: 1668489864

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As the world continues to grapple with issues of diversity, equity, and inclusion (DEI), organizations face numerous challenges in determining the most effective digital marketing strategies to promote DEI and contribute to achieving sustainable development goals (SDGs). These challenges can include determining the main objectives, deciding on the ideal means to communicate with the target market, and measuring the impact of the strategies implemented. Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs provides a comprehensive solution to these challenges. Edited by Inês Pereira, Paulo Alexandre, and José Duarte Santos, this book offers readers a wide range of knowledge areas, including corporate social responsibility, marginalized communities, and sustainability index, providing the necessary skills to understand and apply different digital marketing and communication strategies. Aimed at a diverse audience, including management and marketing academics, digital marketing managers and consultants, social marketers, NPOs managers, and brand communication managers, this book serves as an essential guide for anyone seeking to develop effective digital marketing and communication strategies that promote DEI and contribute to achieving SDGs. By providing practical guidance on non-profit marketing, storytelling for DEI, and sustainability, the book helps organizations measure their impact, contributing to improved society behavior towards DEI and SDGs.