Social Media Storms
Social Media Storms

Author: Pernille Rydén

Publisher: Routledge

Published: 2021-08-25

Total Pages: 123

ISBN-13: 1000432769

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This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring, and innovatively navigating social media storms. Based on a sound theoretical background and illustrated by vivid real-life examples and case studies throughout every chapter, this book combines thorough explanations of the elements of business decision-making, market interaction, consumer psychology, branding, and business communication. In comparison to the existing literature, the book departs from the classical, but insufficient crisis communication management approaches to suggest novel frameworks and tools for empowering businesses, consumers, and broader societies in the digital age. Social Media Storms: Empowering Leadership Beyond Crisis Management provides advanced undergraduate and postgraduate digital marketing, marketing communications, strategy, and crisis management students with a comprehensive understanding of the social media storm phenomenon and helps marketing and communications professionals to leverage the opportunities that social media storms are bringing.

Business Communication
Business Communication

Author: Zahed Mannan

Publisher: University Grants Commission, Bangladesh

Published: 2013-10-20

Total Pages: 49

ISBN-13:

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This textbook is suitable for university students and executives, and also for any person who wishes to gain a broad understanding of business communication and public speaking. Zahed Mannan examines both the historical roots, as well as contemporary theories of communication, to give the reader an introduction to the theory and practice of communication. He then applies the principles of communication to the public speaking context and guides the reader through the steps in the writing process. The book ends with a part that deals specifically real life examples of business communication. The text comprehensive topic coverage provides clear guidance for all communication practices in business and organizations. Centered on the ntion that business communication can influence the interpretation of issues and events, this text provides students and executives with practical tips, contemporary applications, and emphasized on realities of daily career life. BUSINESS COMMUNICATION has been written and designed to fulfill the requirements of current and future communication needs in the social and political context of Bangladesh, as well as the requirements of outcomes-based education. It is hoped that this book will meet the requirements of teaching, training and development program. Besides, the text will provide valuable guidance to any individual who is keen on improving his/her communication skills.

The International Journal of Indian Psychology, Volume 4, Issue 1, No. 69
The International Journal of Indian Psychology, Volume 4, Issue 1, No. 69

Author: IJIP.In

Publisher: RED'SHINE Publication. Inc

Published: 2016-10-30

Total Pages: 180

ISBN-13: 1365454479

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The International Journal of Indian Psychology (e-ISSN 2348-5396 | P-ISSN 2349-3429) is an psychological peer-reviewed, academic journal that examines the intersection of Psychology, Education, and Home science. The journal is an international electronic and print journal published in quarterly.

The International Journal of Indian Psychology, Volume 2, Issue 2, No. 1
The International Journal of Indian Psychology, Volume 2, Issue 2, No. 1

Author: IJIP.In

Publisher: Lulu International Press & RED'SHINE Publication. Inc

Published: 2015-01-25

Total Pages: 198

ISBN-13: 1312928689

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The International Journal of Indian Psychology (ISSN 2348-5396) is an academic journal that examines the intersection of psychology, home sciences, and education. IJIP is published quarterly and is available in electronic versions. Our expedited review process allows for a thorough analysis by expert peer-reviewers within a time line that is much more favorable than many other academic publications.

Innovation, Leadership and Governance in Higher Education
Innovation, Leadership and Governance in Higher Education

Author: Parves Sultan

Publisher: Springer Nature

Published: 2023-01-20

Total Pages: 420

ISBN-13: 9811972990

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This book explores theories and brings empirical evidence of innovations in learning and teaching and practice-driven leadership and governance of higher education institutions across developed and developing countries aiming to recover and sustain during and after the COVID-19 Pandemic. A fresh managerial approach to identifying the critical challenges, opportunities and strategies of higher education services management is the fundamental essence of this book. The book includes unique chapters, and these are carefully designed. This book has original scholarly contributions, including case studies, and explains how higher education institutions can deal with the challenges of the Covid-19 Pandemic. The cross-cultural insights of both public and private sector higher education institutions across the globe are a helpful guide for academics, researchers, advanced students, and practitioners to identify and understand the best practices about what worked well and what did not during the Covid-19 Pandemic. The chapters help formulate a strategic recovery plan for higher education institutions to mitigate the challenges of the post-Covid-19 Pandemic.