Entry Strategies for International Markets
Entry Strategies for International Markets

Author: Franklin R. Root

Publisher: John Wiley & Sons

Published: 1998-10-23

Total Pages: 292

ISBN-13: 0787945714

DOWNLOAD EBOOK

Sage Advice on Going Global Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error. --Larry D. Bouts, president, International Division, Toys-R-Us, Inc. The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets. This guide offers executives practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an effective international marketing plan.

Strategic Management (color)
Strategic Management (color)

Author:

Publisher:

Published: 2020-08-18

Total Pages: 325

ISBN-13: 9781949373943

DOWNLOAD EBOOK

Strategic Management (2020) is a 325-page open educational resource designed as an introduction to the key topics and themes of strategic management. The open textbook is intended for a senior capstone course in an undergraduate business program and suitable for a wide range of undergraduate business students including those majoring in marketing, management, business administration, accounting, finance, real estate, business information technology, and hospitality and tourism. The text presents examples of familiar companies and personalities to illustrate the different strategies used by today's firms and how they go about implementing those strategies. It includes case studies, end of section key takeaways, exercises, and links to external videos, and an end-of-book glossary. The text is ideal for courses which focus on how organizations operate at the strategic level to be successful. Students will learn how to conduct case analyses, measure organizational performance, and conduct external and internal analyses.

Internationalization
Internationalization

Author: Tuoc V. Luong

Publisher:

Published: 1995-07-14

Total Pages: 312

ISBN-13:

DOWNLOAD EBOOK

A hands-on, how-to book that shows software developers how to produce software than will run anywhere in the world without requiring expensive recompiling of source code. Solutions offered save developers both time and money helping them compete more successfully in the lucrative opportunities around the world.

Developing International Markets
Developing International Markets

Author: Gerhard Kautz

Publisher: Oasis

Published: 1998

Total Pages: 0

ISBN-13: 9781555714338

DOWNLOAD EBOOK

This guidebook can serve as an invaluable step-by-step map to prevent costly mistakes before you launch your company's business overseas. It walks you through each usable concept and practical real-life example based on the author's 17 years of experience in marketing to over 40 countries.

Brand Breakout
Brand Breakout

Author: Nirmalya Kumar

Publisher: Springer

Published: 2013-06-13

Total Pages: 213

ISBN-13: 1137276622

DOWNLOAD EBOOK

Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.

Introduction to Business
Introduction to Business

Author: Lawrence J. Gitman

Publisher:

Published: 2024-09-16

Total Pages: 1455

ISBN-13:

DOWNLOAD EBOOK

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Ensuring Quality to Gain Access to Global Markets
Ensuring Quality to Gain Access to Global Markets

Author: Martin Kellermann

Publisher: World Bank Publications

Published: 2019-04-09

Total Pages: 275

ISBN-13: 1464813728

DOWNLOAD EBOOK

In a modern world with rapidly growing international trade, countries compete less based on the availability of natural resources, geographical advantages, and lower labor costs and more on factors related to firms' ability to enter and compete in new markets. One such factor is the ability to demonstrate the quality and safety of goods and services expected by consumers and confirm compliance with international standards. To assure such compliance, a sound quality infrastructure (QI) ecosystem is essential. Jointly developed by the World Bank Group and the National Metrology Institute of Germany, this guide is designed to help development partners and governments analyze a country's quality infrastructure ecosystems and provide recommendations to design and implement reforms and enhance the capacity of their QI institutions.

Exporting
Exporting

Author: Laurel J. Delaney

Publisher: Apress

Published: 2013-12-05

Total Pages: 526

ISBN-13: 1430257911

DOWNLOAD EBOOK

The Definitive Guide to Selling Abroad Profitably is for entrepreneurs and small business owners-the makers, movers, and shakers in our world-interested in taking their businesses to the next level of growth through exports.

Moving for Prosperity
Moving for Prosperity

Author: World Bank

Publisher: World Bank Publications

Published: 2018-06-14

Total Pages: 407

ISBN-13: 1464812829

DOWNLOAD EBOOK

Migration presents a stark policy dilemma. Research repeatedly confirms that migrants, their families back home, and the countries that welcome them experience large economic and social gains. Easing immigration restrictions is one of the most effective tools for ending poverty and sharing prosperity across the globe. Yet, we see widespread opposition in destination countries, where migrants are depicted as the primary cause of many of their economic problems, from high unemployment to declining social services. Moving for Prosperity: Global Migration and Labor Markets addresses this dilemma. In addition to providing comprehensive data and empirical analysis of migration patterns and their impact, the report argues for a series of policies that work with, rather than against, labor market forces. Policy makers should aim to ease short-run dislocations and adjustment costs so that the substantial long-term benefits are shared more evenly. Only then can we avoid draconian migration restrictions that will hurt everybody. Moving for Prosperity aims to inform and stimulate policy debate, facilitate further research, and identify prominent knowledge gaps. It demonstrates why existing income gaps, demographic differences, and rapidly declining transportation costs mean that global mobility will continue to be a key feature of our lives for generations to come. Its audience includes anyone interested in one of the most controversial policy debates of our time.

Developing International Strategies
Developing International Strategies

Author: Rudolf Grünig

Publisher: Springer

Published: 2011-11-16

Total Pages: 368

ISBN-13: 9783642247248

DOWNLOAD EBOOK

The internationalization of the human society and mainly of the economy will continue. It will create threats but also big opportunities to most companies. This is where the book makes its contribution, putting forward suggestions for medium-sized companies to become a winner of internationalization. After a comprehensive introduction to internationalization and to strategic planning, concrete recommendations are made: The book first looks at going international for new markets. Then it shows how to develop an internationalization strategy for production and sourcing. Finally strategic planning in an international company is explained. The book is aimed at company executives, master students and participants of EMBA programs. It is intended to serve as a support for developing successful strategies for going and being international.