Developing a Mexican Marketing Plan
Author:
Publisher:
Published: 1995
Total Pages: 64
ISBN-13:
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Author:
Publisher:
Published: 1995
Total Pages: 64
ISBN-13:
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Publisher:
Published: 2001
Total Pages: 104
ISBN-13:
DOWNLOAD EBOOKAuthor: Venetia Lane Whiteley
Publisher:
Published: 1994
Total Pages: 86
ISBN-13:
DOWNLOAD EBOOKAuthor: United States. Office of Education
Publisher:
Published: 1942
Total Pages: 332
ISBN-13:
DOWNLOAD EBOOKAuthor: Norton Paley
Publisher: Routledge
Published: 2017-09-29
Total Pages: 406
ISBN-13: 1351440322
DOWNLOAD EBOOKTwo-thirds of rapid-growth firms use written business plans, according to Price, Waterhouse, Coopers 1998 Trendsetter Barometer. The survey also states that firms with written plans grow faster, achieve a higher proportion of revenues from new products and services, and enable CEOs to manage more critical business functions. How to Develop a Strategic Marketing Plan is both innovative and pragmatic in its approach. It explains how to combine the strategic vision of long-term business planning with the action-oriented thrust of a short-term marketing plan. Planning forms and guidelines for customizing your own Strategic Market Plan (SMP) are available for download from the CRC Press website. Just go to the download tab located with the book's description.Actual case histories - from companies such as Campbell Soup, Co., Texas Instruments, Inc., and Quaker State Corp. - illustrate how business-building opportunities translate into strategies and tactics. They demonstrate the compelling relationship between internal organizational functions and external market conditions, the long- and short-term strategic marketing issues and the advantages of developing an SMP.Strategic market planning shapes the future of business. In its broadest dimension it sets in motion actions that impact long term prosperity. How to Develop a Strategic Marketing Plan gives you the tools to generate a credible strategic marketing plan so your organization can survive in the 21st century.
Author: Felipe Korzenny
Publisher: Routledge
Published: 2017-06-14
Total Pages: 521
ISBN-13: 1317422295
DOWNLOAD EBOOKHispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing communication strategies. Brought to you by three leaders in the field of Hispanic Marketing, this third edition now includes: twenty-seven new case studies which emphasize digital marketing applications theories and discussions on recent changes to Hispanic culture and society concepts of social identity, motivation, cognitive learning, acculturation, technology adaptation and the influence of word of mouth in relation to the Hispanic market a brand new companion website for course instructors with PowerPoint slides, videos, testbank questions and assignment examples Replete with marketing strategies that tap into the passion of Hispanic consumers, this book is the perfect companion for anyone specializing in Hispanic marketing who aims to build a meaningful connection between their brand and target markets.
Author: Diane M. Desimone
Publisher: Routledge
Published: 2014-02-04
Total Pages: 165
ISBN-13: 1135681945
DOWNLOAD EBOOKFirst Published in 1999. New questions of transnational, multi-cultural marketing utilizing advanced technologies add entirely new facets to the basic marketing issues of product, price, promotion, and distribution. The information presented in this volume discusses the need for true transnational marketing, and presents an example of what that may entail.
Author: M. Mercedes Galan-Ladero
Publisher: Springer Nature
Published: 2023-05-24
Total Pages: 377
ISBN-13: 303127377X
DOWNLOAD EBOOKThis book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs. This book takes an international approach, gathering cases developed in different countries and cultures around the world.
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Published: 1987
Total Pages: 328
ISBN-13:
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