Developing a Marketing Strategy for Adult and Continuing Education
Developing a Marketing Strategy for Adult and Continuing Education

Author: Great Britain. Further Education Unit

Publisher:

Published: 1990-01-01

Total Pages: 24

ISBN-13: 9781853381942

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The project described in this report aimed to develop an effective and affordable educational marketing strategy in one local British continuing education provider, as a case study for adult and continuing education nationally. Methods employed were as follows: a marketing consultant visited education centers; business and community directories were created; a representative sample of existing students was surveyed; and focus groups with manual workers sought the workers' opinions on adult education. Among the findings and conclusions were the following: (1) using a variety of sites for adult education permits developing the individual "personality" of each center to attract different sectors of the community; (2) adults expect greater comfort and more attractive surroundings than do school children; (3) strategic planning is required to ensure maximum impact from promotional materials, relative to the time and resources available to develop them; (4) a system for monitoring the materials' impact should be developed; (5) establishing corporate identity raises the profile of an adult education center; (6) a continuing program of research and efforts to secure cooperation and/or sponsorships from local companies, newspapers, and publications should be carried out to inform product development; (7) existing courses might be "repositioned" so as to appeal more directly to new and existing markets; (8) staff should be made aware of their function and value within the context of public relations; (9) the success rate for re-enrolling existing students is likely to be greater than in attracting new students; (10) flexible scheduling is important; and (11) promotional materials should stress the benefits of enrollment. (CML)

Adult and Continuing Education
Adult and Continuing Education

Author: Peter Jarvis

Publisher: Psychology Press

Published: 1995

Total Pages: 328

ISBN-13: 9780415102421

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The first edition of Adult and Continuing Education established itself as one of the most widely used and respected introductory texts on this important area of education. For this second edition, Peter Jarvis has made extensive revisions and has included substantial additional material to take account of the many changes which have occurred in the field of adult education. The book begins with a rationale for the provision of education for adults and analyses contemporary theory before going on to give practical advice on curriculum development and the teaching of adults.

Marketing University Outreach Programs
Marketing University Outreach Programs

Author: Ralph S Foster

Publisher: Routledge

Published: 2014-01-14

Total Pages: 258

ISBN-13: 1317939743

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Discover the successful marketing strategies of programs which have extended the resources of a university to its community. Marketing University Outreach Programs covers all aspects of continuing education program construction and the marketing process for positioning the university into the public. This book begins to eradicate academicians’ fears of marketing by showing them a contemporary marketing plan using terminology and examples familiar to them. Seventeen contributors--professors, administrators, and outreach professionals--comprehensively describe the strategies being successfully used to extend the resources of a university to its community through programs of extension, public service, and continuing education. Although many existing models of the education process contain parallels to elements in a generic marketing process, education is not viewed as a consumer product. Even educators may not view themselves as marketers involved in a marketing process. This attitude can place barriers between understanding the marketing process and how it relates to education. Marketing University Outreach Programs helps educators overcome these potential barriers; it explains marketing as a comprehensive process using terminology and examples which university extension and education professionals will find familiar and understandable. Application-oriented, it cites numerous examples of how the marketing process can be put to use immediately. Each chapter explores in-depth a separate segment of the marketing process involved in public university outreach programs: issue-based versus discipline-based programs program delivery and delivery technology funding outreach programs comprehensive promotional strategy customer service long-range planning marketing research information resources future trends model programs This book is of value to the faculty of universities, specifically those in the disciplines with a mandate for professional renewal or recertification (engineering, medicine, education); faculty and professional staff in divisions of continuing education; program leadership in cooperative extension organizations (as well as those in other identifiable university extension units); and faculty affiliated with applied research centers. Members of professional associations focused on higher education outreach can also successfully apply these strategies.

Changing Places?
Changing Places?

Author: Richard Edwards

Publisher: Routledge

Published: 2002-09-10

Total Pages: 226

ISBN-13: 1134741618

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Flexibility has become a central concept in much policy and academic debate. Individuals, organizations and societies are all required to become more flexible so that they can participate in the ongoing processes of change involved in lifelong learning. This book explores how the notion of a learning society has developed over recent years: the changes that have given rise to the requirement for flexibility, and the changed discourses and practices that have emerged in the education and training of adults. With the growth in interest in adults as learners, (primarily to support economic competitiveness), the closed field of adult education has now been displaced by a more open discourse of lifelong learning. This involves not only changing practices such as moving towards open and distance-based learning, but also changing workplace identities. Learning settings are therefore changing places in a number of senses: they are places in which people change; they are subject to change; and they are changing to include the home and workplace as well as more formal settings. This book takes an unusually critical standpoint: it challenges contemporary trends, explores the uncertainties and ambivalences of the processes of change, and is suggestive of different forms of engagement with them. It will prove an important text for policy makers, workplace trainers and those working in the field of adult, further and higher education. Richard Edwards is currently a Senior Lecturer in post compulsory education at the Open University.

British Qualifications
British Qualifications

Author: Kogan Page

Publisher: Kogan Page Publishers

Published: 2006

Total Pages: 1080

ISBN-13: 9780749444846

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The field of professional, academic and vocational qualifications is ever-changing. The new edition of this highly successful and practical guide provides thorough information on all developments. Fully indexed, it includes details on all university awards and over 200 career fields, their professional and accrediting bodies, levels of membership and qualifications.It acts as an one-stop guide for careers advisors, students and parents, and will also enable human resource managers to verify the qualifications of potential employees.

Management and Leadership for Nurse Managers
Management and Leadership for Nurse Managers

Author: Russell C. Swansburg

Publisher: Jones & Bartlett Learning

Published: 1996

Total Pages: 708

ISBN-13: 9780867207347

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This edition of the highly acclaimed Management and Leadership for Nurse Managers offers theoretical and practical perspectives on the major management functions as they are practiced in today's organizations. The author introduces current and future nurse managers to the challenges of planning, organizing, leading, and controlling. The most recent research on management theory is incorporated throughout the book in the context of its practical application. New coverage includes total quality management, pay-for-performance, the rising temporary workforce, and downsizing.

Blueprint for Your Library Marketing Plan
Blueprint for Your Library Marketing Plan

Author: Patricia H. Fisher

Publisher: American Library Association

Published: 2006

Total Pages: 158

ISBN-13: 9780838909096

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In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a compelling case and address both issues—attracting funding and customers by focusing on specific needs. But where and how do you start?

Handbook of Research on Adult Learning in Higher Education
Handbook of Research on Adult Learning in Higher Education

Author: Okojie, Mabel C.P.O.

Publisher: IGI Global

Published: 2020-02-01

Total Pages: 756

ISBN-13: 179981307X

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In today’s globalized world, professional fields are continually transforming to keep pace with advancing methods of practice. The theory of adult learning, specifically, is a subject that has seen new innovations and insights with the advancement of online and blended learning. Examining new principles and characteristics in adult learning is imperative, as emerging technologies are rapidly shifting the standards of higher education. The Handbook of Research on Adult Learning in Higher Education is a collection of innovative research on the methods and applications of adult education in residential, online, and blended course delivery formats. This book will focus on the impact that culture, globalization, and emerging technology currently has on adult education. While highlighting topics including andragogical principles, professional development, and artificial intelligence, this book is ideally designed for teachers, program developers, instructional designers, technologists, educational practitioners, deans, researchers, higher education faculty, and students seeking current research on new methodologies in adult education.