Destination Marketing for Convention and Visitor Bureaus
Author: Richard B. Gartrell
Publisher:
Published: 1988
Total Pages: 340
ISBN-13:
DOWNLOAD EBOOKPosts
Managing Destination Marketing Organizations
Author: Robert Clayton Ford
Publisher:
Published: 2008
Total Pages: 568
ISBN-13:
DOWNLOAD EBOOKDestination Marketing
Author: Steven Pike
Publisher: Routledge
Published: 2008
Total Pages: 424
ISBN-13: 0750686499
DOWNLOAD EBOOK'Destination Marketing' provides a clear framework for designing, implementing and monitoring a competitive strategy based on integrated marketing communications.
Marketing Destinations and Venues for Conferences, Conventions and Business Events
Author: Rob Davidson
Publisher: Routledge
Published: 2012-05-31
Total Pages: 295
ISBN-13: 113638037X
DOWNLOAD EBOOKMarketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing * Strategic marketing planning, ROI and strategy evaluation * Destination and venue selling strategies * Future challenges, opportunities and supply-side developments
The Business and Management of Convention and Visitor Bureaus
Author: Krzysztof Celuch
Publisher: Goodfellow Publishers Ltd
Published: 2019-12-31
Total Pages: 188
ISBN-13: 1911396811
DOWNLOAD EBOOKA clear and comprehensive guide to the wide range of techniques required by sales and marketing staff to effectively win meetings and events business for their destination. Accessible, global and informative, this is essential reading for all future business event and conference managers, destination managers as well clients and meeting planners.
Tourism Destination Marketing and Management
Author: Youcheng Wang
Publisher: CABI
Published: 2011-03-01
Total Pages: 370
ISBN-13: 9781845937003
DOWNLOAD EBOOKThis book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management. -- [Source inconnue].
Fundamentals of Destination Management and Marketing
Author: Rich Harrill
Publisher: Prsa Foundation
Published: 2005
Total Pages: 322
ISBN-13:
DOWNLOAD EBOOKPublished under the sponsorship of the Destination Marketing Association International as an indispensable resource for travel professionals and a learning tool for students, this textbook is the first comprehensive guide covering basic functions of the contemporary convention and visitors bureau. Students will learn how destination management organizations depend on intertwined relationships involving hosts and guests, and suppliers and consumers, as well as complex networks of residents, government officials, and CVB leaders and employees.
Guide to Best Practices in Tourism and Destination Management
Author: Rich Harrill
Publisher: Institute for Tourism Research University of South Carolina
Published: 2005
Total Pages: 194
ISBN-13:
DOWNLOAD EBOOKDestination Marketing
Author: Rupa Rathee
Publisher: CRC Press
Published: 2022-12-29
Total Pages: 185
ISBN-13: 1000574229
DOWNLOAD EBOOKThis new volume, Destination Marketing: Creating Memorable Tourism Experiences, provides a snapshot view of various aspects of destination marketing, the art of using marketing to create memorable experiences for travellers at specific destinations. The book begins with an introduction of destination marketing that discusses its origin, how it evolved into its present state, important definitions, destination marketing environments, destination value chains, consumer behavior, along with information on segmentation, targeting, and positioning for destinations. The authors cover various tourism attractors, the most common of which include heritage tourism, agro-rural tourism, natural/scenic attractions, man-made attractions, spiritual/ religious tourism, wildlife tourism, business tourism, festivals, art and culture tourism, sports and adventure tourism, wellness and medical tourism, culinary tourism, special interest tourism, and stopover tourism. The destination marketing mix is also discussed, covering the seven P’s of destination marketing. Promotional tools are included as well as destination branding methods along with various brand elements: destination names, URLs, symbols, characters, slogans, and jingles. Other chapters address destination marketing organizations (such as convention and visitor bureaus that help promote and market local attractions); performance measurement tools; the use of social media and digital marketing; tried-and-true strategies for destination marketing, such as segmenting, targeting, and positioning; the role of sustainability in destination marketing; the gap between theory and practice in destination marketing; and the future of destination marketing, with a view to advancements in technology as well as health and safety issues. This book will be valuable to faculty and students in hospitality programs as well as for researchers, tourism marketing professionals, and others interested in promoting destination tourism.
Destination Marketing
Author: Metin Kozak
Publisher: Routledge
Published: 2015-10-23
Total Pages: 213
ISBN-13: 1317517814
DOWNLOAD EBOOKThis book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches. With discussions of topics including image, branding, attractions and competitiveness, the chapters in this volume offer new insight into contemporary developments such as medical tourism, Islamic tourism and film-induced tourism. Presenting detailed findings and a range of methodologies, ranging from surveys to travel writings and ethnography, this book will be of interest to students, scholars and practitioners in the fields of tourism and marketing.
