Destination Collaboration 1
Destination Collaboration 1

Author: Lori M. Mazursky (Carter)

Publisher: Bloomsbury Publishing USA

Published: 2010-12-20

Total Pages: 357

ISBN-13: 1598845829

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This comprehensive guide empowers library media specialists to achieve full instructional collaboration, providing curriculum-coordinated lesson plans for grades 3–5, teaching content while fully integrating information literacy and technology skills. Destination Collaboration 1: A Complete Research Focused Curriculum Guidebook to Educate 21st Century Learners in Grades 3–5 is a research-focused book containing four chapters: Note Taking, Public Access Catalog, Informational Text, and Online Resources. Each includes two or three lesson plans for each grade level (3rd, 4th, and 5th). Content-focused, learner-driven, and based on national content curriculum standards as well as media and technology standards, this complete curriculum guide provides unit plans as well as interactive electronic activities, manipulatives, worksheets, and presentations. Each chapter begins with information regarding the use of the lessons in isolation. Coordination and cooperation tips are provided at the beginning of each lesson, and ideas for collaborative, inquiry-based projects are included at the end of each grade-level unit. Each lesson plan is written in a comprehensive manner and includes suggestions for technology integration and modification of the lessons to meet the needs of all learners.

Collaboration in Tourism Businesses and Destinations
Collaboration in Tourism Businesses and Destinations

Author: Dogan Gursoy

Publisher: Emerald Group Publishing

Published: 2015-01-29

Total Pages: 369

ISBN-13: 178350806X

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This book examines the contribution and importance of alliances and partnerships to the tourism, travel and leisure industries. It concludes by providing management and marketing implications and recommendations for tourism business, destination managers and local planners to enable them to successfully operate such alliances.

Destination Collaboration 2
Destination Collaboration 2

Author: Danielle N. Du Puis

Publisher: Bloomsbury Publishing USA

Published: 2010-12-20

Total Pages: 261

ISBN-13: 1598845845

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This comprehensive guide empowers library media specialists to achieve full instructional collaboration, providing curriculum-coordinated lesson plans for grades 3–5, teaching content while fully integrating information literacy and technology skills. Destination Collaboration 2: A Complete Reference Focused Curriculum Guidebook to Educate 21st Century Learners in Grades 3–5 is a reference-focused book containing four chapters: Encyclopedias, Atlases, Almanacs, and Biographies. Each includes two lesson plans for each grade level (3rd, 4th, and 5th). Content-focused, learner-driven, and based on national content curriculum standards as well as media and technology standards, this complete curriculum guide provides unit plans as well as interactive electronic activities, manipulatives, worksheets, and presentations. Each chapter begins with information regarding the use of the lessons in isolation. Coordination and cooperation tips are provided at the beginning of each lesson, and ideas for collaborative, inquiry-based projects are included at the end of each grade-level unit. Each lesson plan is written in a comprehensive manner and includes suggestions for technology integration and modification of the lessons to meet the needs of all learners.

Collaboration for Sustainable Tourism Development
Collaboration for Sustainable Tourism Development

Author: Janne Liburd

Publisher: Goodfellow Publishers Ltd

Published: 2018-07-20

Total Pages: 290

ISBN-13: 1911635026

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Explores the role of collaboration in tourism to sustain livelihoods, create profitable partnerships, and protect cultures and the environment. Based on robust research, it critically examines how collaboration enables (or impedes) sustainable tourism development, and suggests a role for collaboration.

Tourism Marketing
Tourism Marketing

Author: Alan Fyall

Publisher: Channel View Publications

Published: 2005

Total Pages: 406

ISBN-13: 9781873150894

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This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter- organisational collaboration.

Strategic Perspectives in Destination Marketing
Strategic Perspectives in Destination Marketing

Author: Camilleri, Mark Anthony

Publisher: IGI Global

Published: 2018-08-17

Total Pages: 429

ISBN-13: 1522558365

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The marketing of a destination necessitates effective strategic planning, decision making and organization. Notwithstanding, the destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Strategic Perspectives in Destination Marketing is a collection of innovative research on the methods and applications of branding in the tourism, travel, and hospitality industry sectors. This book provides students and practitioners with a good understanding of the tourism marketing environment, destination branding, pricing of tourism products, tourism distribution channels, e-tourism, as well as on sustainable and responsible tourism practices, among other topics. It explores the socio-economic, environmental, and technological impacts of tourism through various regional-focused empirical studies and contemporary discussions. This book is ideally designed for managers, travel agents, tourism professionals, executives, marketing agencies, academicians, researchers, and graduate-level students seeking current research on the applications of branding strategies in the tourism sector.

Destination Marketing and Management
Destination Marketing and Management

Author: Youcheng Wang

Publisher: CABI

Published: 2011

Total Pages: 380

ISBN-13: 1845937627

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This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management.

Marketing and Managing Tourism Destinations
Marketing and Managing Tourism Destinations

Author: Alastair M. Morrison

Publisher: Taylor & Francis

Published: 2023-07-31

Total Pages: 898

ISBN-13: 1000876160

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Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic. This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”) new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.

Destination Management and Marketing: Breakthroughs in Research and Practice
Destination Management and Marketing: Breakthroughs in Research and Practice

Author: Management Association, Information Resources

Publisher: IGI Global

Published: 2020-03-06

Total Pages: 1214

ISBN-13: 1799824705

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The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Notwithstanding, destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Destination Management and Marketing: Breakthroughs in Research and Practice focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Highlighting a range of topics such as service quality, sustainable tourism, and competitiveness model, this publication is an ideal reference source for government officials, travel agencies, advertisers, marketers, tour directors, hotel managers, restaurateurs, industry professionals including those within the hotel, leisure, transportation, and theme park sectors, policymakers, practitioners, academicians, researchers, and students.