Designing with Impact: The Power of Cartoon Graphic Elements
Designing with Impact: The Power of Cartoon Graphic Elements

Author: Hannah Cooper

Publisher: Daniel O Brien

Published: 2024-10-25

Total Pages: 78

ISBN-13:

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Immerse yourself in the world of cartoon graphic design with this comprehensive guide. Discover the power of visuals to create impact, engage audiences, and drive success. This book delves into every aspect of cartoon graphic design, from logo creation to social media strategy. Learn the principles of color theory, typography, and layout, and master the art of creating memorable and effective designs. Explore the latest software and techniques, and get step-by-step tutorials to enhance your skills. Through inspiring case studies and examples, you'll discover how cartoon graphic design can transform brands, connect with customers, and achieve exceptional results. Whether you're a professional designer, marketing specialist, or anyone looking to make a visual impact, this book is an invaluable resource. Unlock the power of cartoon graphic design to elevate your designs, captivate your audience, and drive your business forward. Invest in this essential guide today and start creating visuals that truly make a difference.

Presentation Zen
Presentation Zen

Author: Garr Reynolds

Publisher: Pearson Education

Published: 2009-04-15

Total Pages: 316

ISBN-13: 0321601890

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FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.

The Gamer's Brain
The Gamer's Brain

Author: Celia Hodent

Publisher: CRC Press

Published: 2017-08-10

Total Pages: 383

ISBN-13: 1351650769

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Making a successful video game is hard. Even games that are successful at launch may fail to engage and retain players in the long term due to issues with the user experience (UX) that they are delivering. The game user experience accounts for the whole experience players have with a video game, from first hearing about it to navigating menus and progressing in the game. UX as a discipline offers guidelines to assist developers in creating the experience they want to deliver, shipping higher quality games (whether it is an indie game, AAA game, or "serious game"), and meeting their business goals while staying true to their design and artistic intent. In a nutshell, UX is about understanding the gamer’s brain: understanding human capabilities and limitations to anticipate how a game will be perceived, the emotions it will elicit, how players will interact with it, and how engaging the experience will be. This book is designed to equip readers of all levels, from student to professional, with neuroscience knowledge and user experience guidelines and methodologies. These insights will help readers identify the ingredients for successful and engaging video games, empowering them to develop their own unique game recipe more efficiently, while providing a better experience for their audience. Key Features Provides an overview of how the brain learns and processes information by distilling research findings from cognitive science and psychology research in a very accessible way. Topics covered include: "neuromyths", perception, memory, attention, motivation, emotion, and learning. Includes numerous examples from released games of how scientific knowledge translates into game design, and how to use a UX framework in game development. Describes how UX can guide developers to improve the usability and the level of engagement a game provides to its target audience by using cognitive psychology knowledge, implementing human-computer interaction principles, and applying the scientific method (user research). Provides a practical definition of UX specifically applied to games, with a unique framework. Defines the most relevant pillars for good usability (ease of use) and good "engage-ability" (the ability of the game to be fun and engaging), translated into a practical checklist. Covers design thinking, game user research, game analytics, and UX strategy at both a project and studio level. Offers unique insights from a UX expert and PhD in psychology who has been working in the entertainment industry for over 10 years. This book is a practical tool that any professional game developer or student can use right away and includes the most complete overview of UX in games existing today.

Advertising by Design
Advertising by Design

Author: Robin Landa

Publisher: John Wiley & Sons

Published: 2016-11-02

Total Pages: 266

ISBN-13: 1118971078

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A real-world introduction to advertising design in today's industry Advertising by Design is the most comprehensive, up-to-date guide to concept generation and design for advertising. Step-by-step instructions and expert discussion guide you through the fundamentals, as you develop the deeper understanding that connects the dots and sparks your creativity. Interviews with leading creative directors provide a glimpse into the real-world idea generation process, and case studies of successful ads allow you to dissect both the process and result to discover the keys to effective advertising. This new third edition has been thoroughly updated to reflect the industry's shift from print and TV ads to fully integrated transmedia campaigns, giving you invaluable insight into a broad range of media channels. New concepts and strategies for social media, digital media, pull marketing, creative content, and more are discussed in depth to help you tell an engaging story using every tool at your disposal. Ancillaries include PowerPoint slides and quizzes bring this book right into the classroom for a complete introduction to advertising design. Students seeking a career in advertising need the ability to generate idea-driven campaigns and adapt them for use in print, mobile, television, and social media formats. This book provides the well-rounded instruction required to succeed in the digital age. Master the fundamentals of advertising design for a range of media channels Integrate print, web, social media, and more to convey an engaging story Jumpstart your creativity with lessons from top creative directors Build your knowledge base around the reality of modern advertising Effective advertisers blend ideas, information, and entertainment in a way that reaches a range of audiences through a range of media types; this requires deep mastery of idea generation, copywriting, and graphic design. Advertising by Design helps you develop the skills and knowledge today's advertising industry demands. "With its colorful, current examples, insightful interviews and relevant and thorough content, this book is the winning text for me." (Journal of Advertising Education, Sage Journals - Spring 2017)

Research Anthology on Game Design, Development, Usage, and Social Impact
Research Anthology on Game Design, Development, Usage, and Social Impact

Author: Management Association, Information Resources

Publisher: IGI Global

Published: 2022-10-07

Total Pages: 2034

ISBN-13: 1668475901

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Videogames have risen in popularity in recent decades and continue to entertain many all over the world. As game design and development becomes more accessible to those outside of the industry, their uses and impacts are further expanded. Games have been developed for medical, educational, business, and many more applications. While games have many beneficial applications, many challenges exist in current development processes as well as some of their impacts on society. It is essential to investigate the current trends in the design and development of games as well as the opportunities and challenges presented in their usage and social impact. The Research Anthology on Game Design, Development, Usage, and Social Impact discusses the emerging developments, opportunities, and challenges that are found within the design, development, usage, and impact of gaming. It presents a comprehensive collection of the recent research, theories, case studies, and more within the area. Covering topics such as academic game creation, gaming experience, and violence in gaming, this major reference work is a dynamic resource for game developers, instructional designers, educators and administrators of both K-12 and higher education, students of higher education, librarians, government officials, business leaders and executives, researchers, and academicians.

Animated 'Worlds'
Animated 'Worlds'

Author: Suzanne Buchan

Publisher: Indiana University Press

Published: 2007-02-20

Total Pages: 222

ISBN-13: 0861969278

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What do we mean by the term "animation" when we are discussing film? Is it a technique? A style? A way of seeing or experiencing "a world" that has little relation to our own lived experience of "the world"? In Animated Worlds, contributors reveal the astonishing variety of "worlds" animation confronts us with. Essays range from close film analyses to phenomenological and cognitive approaches, spectatorship, performance, literary theory, and digital aesthetics. Authors include Vivian Sobchack, Richard Weihe, Thomas Lamarre, Paul Wells, and Karin Wehn.

Cross-Cultural Design
Cross-Cultural Design

Author: Pei-Luen Patrick Rau

Publisher: Springer

Published: 2017-06-28

Total Pages: 758

ISBN-13: 3319579312

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This book constitutes the proceedings of the 9th International Conference on Cross-Cultural Design, CCD 2017, held as part of the 19th International Conference on Human-Computer Interaction, HCII 2017, held in Vancouver, Canada, in July 2017. HCII 2017 received a total of 4340 submissions, of which 1228 papers were accepted for publication after a careful reviewing process. The papers thoroughly cover the entire field of Human-Computer Interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The 60 papers presented in the CCD 2017 proceedings are organized in topical sections: cultural foundations of design; cross-cultural product and service design; cross-cultural communication; design for social development; cross-cultural design for learning.

Design and Emotion
Design and Emotion

Author: Deana McDonagh

Publisher: CRC Press

Published: 2003-10-24

Total Pages: 559

ISBN-13: 1134411421

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There is considerable interest in and growing recognition of the emotional domain in product development. The relationship between the user and the product is paramount in industry, which has led to major research investments in this area. Traditional ergonomic approaches to design have concentrated on the user's physical and cognitive abil

Virtual Futures for Design, Construction and Procurement
Virtual Futures for Design, Construction and Procurement

Author: Peter S. Brandon

Publisher: John Wiley & Sons

Published: 2009-01-22

Total Pages: 344

ISBN-13: 1444302353

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This book brings together some of the best practitioners andthinkers from around the world to discuss the likely future ofinformation and communication technologies for the constructionindustry. It addresses a range of innovative developments, state of the artapplications, research work and theoretical arguments with regardto the use of virtual technologies in design, construction andprocurement. From a future oriented perspective, the book presentswhat can be expected from the next generation of thesetechnologies.

The Future of Community
The Future of Community

Author: John Kraski

Publisher: John Wiley & Sons

Published: 2023-12-12

Total Pages: 262

ISBN-13: 1394215258

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A penetrating look at how web3 will shape our shared future In The Future of Community: How to Leverage Web3 Technologies to Grow Your Business, a team of web3 visionaries and tech-savvy executives delivers a groundbreaking new take on the seismic impact web3 is having—and will continue to have—on our technological and social landscapes. The authors discuss why web3 really is the “next big thing” to shape our digital and offline futures and how it will transform the world. You’ll discover a whole host of web3 applications poised to excite and disrupt industries around the world, from fan tokens that reshape how we think about interactions between artists and fans to self-sovereign identities on the blockchain that allow you to take full control over how your personal data is used and collected online. You’ll also find: Insightful explorations of technologies and techniques like tokenization, decentralized marketplaces, decentralized autonomous organizations, and more Explanations of how web3 allows you to take greater ownership and control of your digital and offline assets Discussions of why web3 increases transparency and accountability at every level of business, government, and social hierarchies An invigorating and singularly incisive resource, The Future of Community is a can’t-miss book for futurists, entrepreneurs, founders, business leaders, tech enthusiasts, and web3 fans excited about today’s cutting-edge tech and how it will shape our tomorrows.