The Fashion Business Manual is everything you need to start building your fashion brand. It takes you step by step through building a brand from startup to retailing, using illustrations to break down complex business information into an easy-to-read visual format - making it a dynamic resource for fashion students, entrepreneurs and people in the fashion industry.
“Mary Gehlhar’s third edition of her seminal Fashion Designer Survival Guide is the definitive how-to for navigating the fashion industry, post-pandemic. Mary’s trailblazing book illuminates and inspires. She is a fashion treasure and this new edition is a rare gem.” Tim Gunn “The Fashion Designer Survival Guide is packed with essential knowledge and advice from industry experts and experienced designers to set you on the right path. These insights will give you the solid foundation to create a plan and make smart decisions…” Christian Siriano In this updated and expanded edition of The Fashion Designer Survival Guide, Mary Gehlhar, industry authority and consultant to hundreds of fashion design entrepreneurs, offers behind-the-scenes insight and essential information to launch and grow your own fashion label. You’ll hear from experts in social media, financing, and sales, along with advice from dozens of designers on solutions to their biggest challenges and their keys to success. A new section of full color photos from 25 independent designers bring the concepts to life. In this must-have guide, Gehlhar reveals essential information on: Creating a viable business plan Social media strategies to grow your customer base Maximizing online sales to get your designs directly into customers’ closets Integrating sustainability in your sourcing and manufacturing Collaborating with influencers, stylists and brands to expand your audience Landing the right financing for your type of business Establishing wholesale partnerships with the best retail stores Navigating the pitfalls of production both at home and abroad
Daymond John was inexperienced. He was uneducated. With no formal business training to speak of, he was just a hustler from Hollis with a pipedream of making it big. That was all before he turned the world of fashion on its head. And now, more than a decade after FUBU's wildly successful launch, founder and CEO Daymond John is out to tell the story of the FUBU fashion empire. More than just another amazing American success story, Display of Power tells how four ordinary guys from Queens, New York, rose from street corners to corner offices and became the greatest trendsetters of our generation. Daymond John lays it all out on the line--his secrets to success, his triumphs, and his utter failures--to show what it takes to harness and display the power that resides in us all. Part autobiography and part blueprint for success, Display of Power is a purely compelling read for anyone who wants something bigger out of life.
If you’ve ever watched Project Runway and wished you were a contestant, or you’re simply ready to take your sewing to a new level, Design-It-Yourself Clothes teaches you the fundamentals of modern patternmaking so that you, too, can create your own inspired clothing. Until now, the aspiring DIY fashionista has been hard-pressed to find self-teaching tools other than dry textbooks or books with outdated looks. Finally, in Design-It-Yourself Clothes, former Urban Outfitters designer Cal Patch brings her youthful aesthetic to a how-to book. If you want to wear something you can’t find on store racks and make clothes that express your individual style, or if you’ve reached a sewing plateau and want to add pattern drafting to your repertoire, Design-It-Yourself Clothes is the book you have been waiting for. In five key projects (each with four variations)–a perfect-fitting dress, T-shirt, button-down shirt, A-line skirt, and pants–Patch shares the art of patternmaking. At its core, it’s much simpler than you think. Patch covers everything an intermediate sewer needs to know in order to become a fabulous fashion designer, from designing the patterns, taking your own measurements, and choosing fabrics to actually sewing the clothing. You will also learn how to stylize patterns by using darts, waistbands, patch pockets, and ruffles. Patch offers tips, explanations, options, and exercises throughout that will make the design process that much easier. But besides showing you how to create clothing from scratch, she also teaches you how to rub off patterns from existing clothing–so if you have a pair of pants that you love but are worn out, or you have your eye on a piece in the store with a prohibitive price tag, you can figure out how to get the looks you want by using your own two hands.
People everyday desire of starting a clothing company. What cooler clothes can you wear than pieces that you made? If you have no capital, No problem. If you have capital then we will show you where to go and how to handle every situation.
Learn quilting basics from a YouTube sensation and practice your skills with 12 fun projects suitable for all skill levels. Her instructional videos have inspired thousands to start sewing. Now for the first time, sew-lebrity Laura Coia shares written patterns for the most loved video tutorials on her “Sew Very Easy” YouTube channel! Learn the basics of quilt making, from cutting and pressing to borders and finishing. Then practice your skills with a dozen beautiful projects—quilts you’ll come back to time and time again—all suitable for beginners and beyond.
This fun volume from fashion experts Fashionary tracks the rise to fame of the most influential designers in fashion. This visual book walks you through the stories of the world's greatest designers, across the decades. Explore each of the legend's life choices, learn how they adapted to trends and adversities, and discover how the fashion industry has changed over the years. Filled with timelines and fascinating graphics that place each fashion designer on the world stage. This volume shares appraisals of 50 of the most important fashion designers and their iconic status. Alongside star designers such as Coco Chanel, Karl Lagerfeld, Cristóbal Balenciaga, and the most influential fashion designers in the fashion industry, it is filled with historical information about the brands and biographies. A special treat for anyone who loves fashion. Fashion Legends included: Coco Chanel, Cristóbal Balenciaga, Christian Dior , Pierre Balmain, Emilio Pucci , Pierre Cardin , Hubert de Givenchy , Mary Quant , Sonia Rykiel , Valentino Garavani, Oscar de la Renta , Karl Lagerfeld , Giorgio Armani , Azzedine Alaïa, Yves Saint Laurent , Issey Miyake , Kenzo Takada, Ralph Lauren, Roberto Cavalli , Vivienne Westwood , Rei Kawakubo , Calvin Klein , Yohji Yamamoto , Jil Sander , Paul Smith , Gianni Versace , Diane Von Fürstenberg, Donna Karan , Miuccia Prada , Franco Moshino , Tommy Hilger , Jean Paul Gaultier , Helmut Lang , Martin Margiela, Dries Van Noten, Domenico Dolce & Stefano Gabbana, Micheal Kors , Ann Demeulemeester , John Galliano , Alber Elbaz , Tom Ford , Marc Jacobs , Thom Browne , Raf Simons , Hedi Slimane , Alexander Mcqueen , Hussein Chalayan , Nicolas Ghesquière, Stella McCartney, Riccardo Tisci
The DIY Couture collection is 10 stylish, easy to make pieces of clothing that can be endlessly reinvented in different fabrics, textures and colours. Anyone who enjoys sewing and creating something unique will love using this book to make their own couture wardrobe. The book begins with a Useful Techniques section, followed by Collections: inspirational photographs of the pieces styled different ways. Next, each of the 10 garments, from a Goddess dress to a cool romper suit and hoody, is clearly explained, including a spread showing all the variations (e.g. fastenings, necklines and hems) possible for each garment. Finally, clear step by step illustrations and photographs show you how each piece is made. With no complex sewing patterns, even beginners at sewing can make their own beautiful clothes. With simple, visual instructions and cool styling, DIY Couture will inspire people to join the handmade revolution. Where eco-fashion meets street style, this is the antithesis of fast-fashion. Absolutely no patterns required!
What is your brand? As a designer your success depends on how you brand yourself and the service you provide. This book will help you explore, develop, distill, and determine a distinctive brand essence, differentiate yourself, and create your visual identity. Build Your Own Brand is a guided journal designed to help you sketch, write, design, and conceive the way you brand yourself. More than 80 prompts and exercises will help you develop your: Personal brand essence Visual identity and style Resume and elevator pitch and much more! Whether you're trying to land a new job or launch a design business, let this unique guide light the way. You'll find helpful advice, interviews, and prompts from esteemed psychologists, creative directors, brand strategists, designers, artists, and experts from a variety of disciplines. Build your own brand today!
