Today's students of architecture, interior design, and landscape design need to master the art of marketing themselves via multiple print and digital formats. This third edition of Design Portfolios reflects contemporary portfolio practices and enables students to create portfolios that serve as both evolving collections of creative solutions to design problems and evidence of their abilities to visually relay messages. Readers will learn how to create not just a collection of design work but a unique marketing tool for a successful design career.
Presenting one's portfolio is where every designer begins his or her career. Therefore, crafting a portfolio, whether online or for presentation in person, is an essential skill for survival. Because a portfolio can make or break a career, it is vital that designers go out armed with all the right moves and materials. This book talks both to the professionals who have both designed their own portfolios and those on the other side of the table who have looked at scores of portfolios, to uncover the tips and tricks that have won jobs, as well as the must-avoid moves that have lost opportunities. This book is not only a handbook for dos and don'ts; it also provides plenty of inspiration from a wide collection of portfolios, both virtual and real-life. This book asks leaders in the field about the real-world realities of presenting one's work for consideration and answers the question, "What sells and what doesn't."
The ?ible?of portfolio design and production is now in its third edition, revised and expanded to include essential information on the digital and multimedia direction of portfolios today. Whether you work in architecture, urban planning, landscape or interior design, a finely tailored portfolio is the most important element to include in your application for graduate school, a design grant or competition, or to bring to a job interview. In addition to showing you how to assemble a portfolio that will display your talents and qualifications to the best advantage, the third edition of Portfolio Design adds a chapter on digital strategies, discussing all the elements necessary to bring your work together in a digital format. Also new to this edition is commentary and analysis of selected student portfolios by three experienced professionals who offer unique insights to help you develop your own portfolio. From formats, bindings, and cases to reproduction techniques, content, style, sequencing, multimedia, and the latest in promoting yourself on the Internet, Portfolio Design addresses every aspect of portfolio planning and production. Three-hundred samples nearly half of them new to this edition drawn from a wide array of current student and professional portfolios, both print and electronic, illustrate many and varied graphic design alternatives to demonstrate what will capture the reviewer? attention?nd secure you an offer. Portfolio pointers from industry professionals and educators complement the practical advice given by Harold Linton, who has taught portfolio design to generations of students.
During the past few years, portfolio management and self-promotion have taken on a far greater role within a graphic designer’s business model. The degree to which they can increase their earned revenue through exceptionally defined, marketing-oriented promotions and portfolio management is paramount. These individuals and agencies now identify their product as cultural tourism and stress the role of their work as economic generators. This book defines the core elements of self-promotion and portfolio creation and provides the insights graphic designers need to showcase their work in unique and creative ways. Case studies demonstrate the different techniques designers use to create successful portfolios for different audiences and measure the results of those efforts. The book also details how often portfolios should be updated and distributed and determine workable budgets to produce a great portfolio.
Unique perspective of a seasoned designer and veteran A/E industry recruiter regarding what design industry recruiters actually look for in a Design Portfolio Design Portfolios: A Recruiter’s View provides a student-friendly guide, written from the perspective of a designer and design industry recruiter, on what recruiters look for as they review a design portfolio. It shows students how to create a professional-quality portfolio that will get them to that all-important next step in the recruiting process—the interview. Using a unique plan of action, “The Four S’s”, the book presents an organizational mindset focused on the added value of telling your Story, revealing your Style, proclaiming your Substance, and Sharing your uniqueness effectively. In today’s competitive market, a winning portfolio is much more than a simple accounting of digital skills and volumes of high-resolution graphics. This book shows students what recruiters really value and how to ensure their portfolios make the right impression. Design Portfolios: A Recruiter’s View explains: How to develop a memorable organizational approach around story, style, substance, and sharing and create a winning portfolio Answers to the key questions students ask to fill in gaps in their academic instruction Real examples of resumes, cover letters, and portfolios that reveal what is needed for success Years of “big picture” insight gained from actual portfolio reviews during the author’s time as a designer and recruiter Aimed at the inexperienced design student rather than the practicing professional, Design Portfolios: A Recruiter’s View is an easy-to-understand and constructive guide that is incredibly helpful to young designers with project histories that consist only of academic and internship work.
This comprehensive guidebook presents hundreds of demonstrative color illustrations, lists of do's and don'ts, and a wealth of sound advice on how to create a portfolio that will get beginners their all-important first job at a design agency or studio. Each page of this book illustrates examples of effective portfolio design with captions that explain the thinking behind each design element.
In this introduction to the techniques of bookbinding, Franz Zeier guides readers step-by-step through projects for making a variety of boxes, portfolios, book covers, photograph albums, mats, and sewn and adhesive
This book presents the task of creating that all-important portfolio for today's print and interactive design fields in a manageable series of steps. "The beauty of Graphic design portfolio strategies lies in its numerous colorful graphics and examples of former students' outstanding work. While the authors stress repeatedly the importance of not copying ideas from these examples, it was the figures and images that really grab my attention..." - Tracey Norden Wofford, Mercer University Graphic Design Portfolio Strategies for Print and Digital Media serves as a sourcebook for graphic design students who are planning the design of their portfolio for applications to graduate schools, grants, scholarships, employment opportunities, and fellowships. Strategies in design principles are illustrated with examples of successful portfolios from design students along with tips and insights from top professionals in the field. Addressing the concerns of students transitioning into their design profession, Portfolio Laboratory for Graphic Design takes a thoughtful approach to the choices at every step of the portfolio design process, including selecting appropriate work, deciding among various printing and binding methods, establishing a web presence, and giving the entire presentation a unique and personal quality. This book would be appropriate for any senior level class in portfolio development, while also being useful for new professionals considering the next stage in their career.
Being able to present yourself and your work in the best way possible is a necessary skill that all new designers must master before embarking on a career--be it freelance or working within a design firm. The author provides practical advice combined with insights and personal stories from leading design professionals. The book focuses on the practical aspects of creating a great portfolio such as what potential employers or clients look for in a portfolio, how to present yourself, dealing with criticism, replying to tough interview questions and more. A unique chapter called 'Portfolio Workshop (or Portfolio Clinic)' includes sample spreads from portfolios (good and bad) with critiques and helpful commentary from leading designers. The author also includes templates for cover letters, CVs, etc. Finally, a 'Toolbox' section will include sample prompts for frequently asked interview questions and a short section on running your own freelancing practice. All in all, everything to encourage and advise the new designer.
Design: Portfolio contains mini-workshops that dissect several featured projects and highlight the effectiveness of exceptional design treatments from around the world.
