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Author: Robert E. Weems
Publisher: NYU Press
Published: 1998-02
Total Pages: 206
ISBN-13: 0814792901
DOWNLOAD EBOOKDespite African Americans' nearly $500 billion collective annual spending power, surprisingly little attention has been devoted to the ways U.S. businesses have courted black dollars in postslavery America. Desegregating the Dollar presents the first fully integrated history of black consumerism during the last century.
Author: Robert E. Weems
Publisher: NYU Press
Published: 1998-02
Total Pages: 206
ISBN-13: 0814793274
DOWNLOAD EBOOKThis book provides a comprehensive portrait of African American's complex relationship with consumerism and capitalism in the United States.
Author: Jason Chambers
Publisher: University of Pennsylvania Press
Published: 2011-08-24
Total Pages: 330
ISBN-13: 0812203852
DOWNLOAD EBOOKUntil now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. As the first comprehensive examination of African American participation in the industry, Madison Avenue and the Color Line breaks new ground by examining the history of black advertising employees and agency owners. For much of the twentieth century, even as advertisers chased African American consumer dollars, the doors to most advertising agencies were firmly closed to African American professionals. Over time, black participation in the industry resulted from the combined efforts of black media, civil rights groups, black consumers, government organizations, and black advertising and marketing professionals working outside white agencies. Blacks positioned themselves for jobs within the advertising industry, especially as experts on the black consumer market, and then used their status to alter stereotypical perceptions of black consumers. By doing so, they became part of the broader effort to build an African American professional and entrepreneurial class and to challenge the negative portrayals of blacks in American culture. Using an extensive review of advertising trade journals, government documents, and organizational papers, as well as personal interviews and the advertisements themselves, Jason Chambers weaves individual biographies together with broader events in U.S. history to tell how blacks struggled to bring equality to the advertising industry.
Author: Paul D. Moreno
Publisher: LSU Press
Published: 2006-01-01
Total Pages: 435
ISBN-13: 0807148822
DOWNLOAD EBOOKIn Black Americans and Organized Labor, Paul D. Moreno offers a bold reinterpretation of the role of race and racial discrimination in the American labor movement. Moreno applies insights of the law-and-economics movement to formulate a powerfully compelling labor-race theorem of elegant simplicity: White unionists found that race was a convenient basis on which to do what unions do -- control the labor supply. Not racism pure and simple but "the economics of discrimination" explains historic black absence and under-representation in unions. Moreno's sweeping reexamination stretches from the antebellum period to the present, integrating principal figures such as Frederick Douglass and Samuel Gompers, Isaac Myers and Booker T. Washington, and W. E. B. Du Bois and A. Philip Randolph. He traces changing attitudes and practices during the simultaneous black migration to the North and consolidation of organized labor's power, through the confusing and conflicted post-World War II period, during the course of the civil rights movement, and into the era of affirmative action. Maneuvering across a wide span of time and a broad array of issues, Moreno brings remarkable clarity to the question of the importance of race in unions. He impressively weaves together labor, policy, and African American history into a cogent, persuasive revisionist study that cannot be ignored.
Author: Traci Parker
Publisher: UNC Press Books
Published: 2019-02-06
Total Pages: 329
ISBN-13: 1469648687
DOWNLOAD EBOOKIn this book, Traci Parker examines the movement to racially integrate white-collar work and consumption in American department stores, and broadens our understanding of historical transformations in African American class and labor formation. Built on the goals, organization, and momentum of earlier struggles for justice, the department store movement channeled the power of store workers and consumers to promote black freedom in the mid-twentieth century. Sponsoring lunch counter sit-ins and protests in the 1950s and 1960s, and challenging discrimination in the courts in the 1970s, this movement ended in the early 1980s with the conclusion of the Sears, Roebuck, and Co. affirmative action cases and the transformation and consolidation of American department stores. In documenting the experiences of African American workers and consumers during this era, Parker highlights the department store as a key site for the inception of a modern black middle class, and demonstrates the ways that both work and consumption were battlegrounds for civil rights.
Author: Robert L. Harris
Publisher: Columbia University Press
Published: 2006
Total Pages: 457
ISBN-13: 0231138105
DOWNLOAD EBOOKA multifaceted approach to understanding the central developments in African American history since 1939. It combines a historical overview of key personalities and movements with essays on specific facets of the African American experience, a chronology of events, and a guide to further study. From publisher description.
Author: Laura Warren Hill
Publisher: University Rochester Press
Published: 2012
Total Pages: 356
ISBN-13: 1580464033
DOWNLOAD EBOOKExplores business development in the Black power era and the centrality of economic goals to the larger black freedom movement. The Business of Black Power emphasizes the centrality of economic goals to the larger black freedom movement and explores the myriad forms of business development in the Black power era. This volume charts a new course forBlack power studies and business history, exploring both the business ventures that Black power fostered and the impact of Black power on the nation's business world. Black activists pressed business leaders, corporations, and various levels of government into supporting a range of economic development ventures, from Black entrepreneurship, to grassroots experiments in economic self-determination, to indigenous attempts to rebuild inner-city markets in thewake of disinvestment. They pioneered new economic and development strategies, often in concert with corporate executives and public officials. Yet these same actors also engaged in fierce debates over the role of business in strengthening the movement, and some African Americans outright rejected capitalism or collaboration with business. The ten scholars in this collection bring fresh analysis to this complex intersection of African American and business history to reveal how Black power advocates, or those purporting a Black power agenda, engaged business to advance their economic, political, and social goals. They show the business of Black power taking place in thestreets, boardrooms, journals and periodicals, corporations, courts, and housing projects of America. In short, few were left untouched by the influence of this movement. Laura Warren Hill is assistant professor of history at Bloomfield College. Julia Rabig is a lecturer at Dartmouth College.
Author: Kenneth L. Kusmer
Publisher: University of Chicago Press
Published: 2009-08-01
Total Pages: 552
ISBN-13: 0226465128
DOWNLOAD EBOOKHistorians have devoted surprisingly little attention to African American urban history ofthe postwar period, especially compared with earlier decades. Correcting this imbalance, African American Urban History since World War II features an exciting mix of seasoned scholars and fresh new voices whose combined efforts provide the first comprehensive assessment of this important subject. The first of this volume’s five groundbreaking sections focuses on black migration and Latino immigration, examining tensions and alliances that emerged between African Americans and other groups. Exploring the challenges of residential segregation and deindustrialization, later sections tackle such topics as the real estate industry’s discriminatory practices, the movement of middle-class blacks to the suburbs, and the influence of black urban activists on national employment and social welfare policies. Another group of contributors examines these themes through the lens of gender, chronicling deindustrialization’s disproportionate impact on women and women’s leading roles in movements for social change. Concluding with a set of essays on black culture and consumption, this volume fully realizes its goal of linking local transformations with the national and global processes that affect urban class and race relations.
Author: Harvey G. Cohen
Publisher: University of Chicago Press
Published: 2010-05-15
Total Pages: 704
ISBN-13: 0226112659
DOWNLOAD EBOOKFew American artists in any medium have enjoyed the international and lasting cultural impact of Duke Ellington. From jazz standards such as “Mood Indigo” and “Don’t Get Around Much Anymore,” to his longer, more orchestral suites, to his leadership of the stellar big band he toured and performed with for decades after most big bands folded, Ellington represented a singular, pathbreaking force in music over the course of a half-century. At the same time, as one of the most prominent black public figures in history, Ellington demonstrated leadership on questions of civil rights, equality, and America’s role in the world. With Duke Ellington’s America, Harvey G. Cohen paints a vivid picture of Ellington’s life and times, taking him from his youth in the black middle class enclave of Washington, D.C., to the heights of worldwide acclaim. Mining extensive archives, many never before available, plus new interviews with Ellington’s friends, family, band members, and business associates, Cohen illuminates his constantly evolving approach to composition, performance, and the music business—as well as issues of race, equality and religion. Ellington’s own voice, meanwhile, animates the book throughout, giving Duke Ellington’s America an intimacy and immediacy unmatched by any previous account. By far the most thorough and nuanced portrait yet of this towering figure, Duke Ellington’s America highlights Ellington’s importance as a figure in American history as well as in American music.
Author: Katherine J. Parkin
Publisher: University of Pennsylvania Press
Published: 2011-06-03
Total Pages: 306
ISBN-13: 0812204077
DOWNLOAD EBOOKModern advertising has changed dramatically since the early twentieth century, but when it comes to food, Katherine Parkin writes, the message has remained consistent. Advertisers have historically promoted food in distinctly gendered terms, returning repeatedly to themes that associated shopping and cooking with women. Foremost among them was that, regardless of the actual work involved, women should serve food to demonstrate love for their families. In identifying shopping and cooking as an expression of love, ads helped to both establish and reinforce the belief that kitchen work was women's work, even as women's participation in the labor force dramatically increased. Alternately flattering her skills as a homemaker and preying on her insecurities, advertisers suggested that using their products would give a woman irresistible sexual allure, a happy marriage, and healthy children. Ads also promised that by buying and making the right foods, a woman could help her family achieve social status, maintain its racial or ethnic identity, and assimilate into the American mainstream. Advertisers clung tenaciously to this paradigm throughout great upheavals in the patterns of American work, diet, and gender roles. To discover why, Food Is Love draws on thousands of ads that appeared in the most popular magazines of the twentieth and early twenty-first centuries, including the Ladies' Home Journal, Good Housekeeping, Ebony, and the Saturday Evening Post. The book also cites the records of one of the nation's preeminent advertising firms, as well as the motivational research advertisers utilized to reach their customers.
