Basic Information Sources on Retail Store Advertising
Author:
Publisher:
Published: 1954
Total Pages: 12
ISBN-13:
DOWNLOAD EBOOKRead and Download eBook Full
Author:
Publisher:
Published: 1954
Total Pages: 12
ISBN-13:
DOWNLOAD EBOOKAuthor: W. B. Phillips
Publisher: DigiCat
Published: 2022-09-16
Total Pages: 71
ISBN-13:
DOWNLOAD EBOOKDigiCat Publishing presents to you this special edition of "How Department Stores Are Carried On" by W. B. Phillips. DigiCat Publishing considers every written word to be a legacy of humankind. Every DigiCat book has been carefully reproduced for republishing in a new modern format. The books are available in print, as well as ebooks. DigiCat hopes you will treat this work with the acknowledgment and passion it deserves as a classic of world literature.
Author: Anne Evers Hitz
Publisher: Arcadia Publishing
Published: 2020-03-02
Total Pages: 192
ISBN-13: 1439669198
DOWNLOAD EBOOKIn the late nineteenth century, San Francisco's merchant princes built grand stores for a booming city, each with its own niche. For the eager clientele, a trip downtown meant dressing up--hats, gloves and stockings required--and going to Blum's for Coffee Crunch cake or Townsend's for creamed spinach. The I. Magnin empire catered to a selective upper-class clientele, while middle-class shoppers loved the Emporium department store with its Bargain Basement and Santa for the kids. Gump's defined good taste, the City of Paris satisfied desires for anything French and edgy, youth-oriented Joseph Magnin ensnared the younger shoppers with the latest trends. Join author Anne Evers Hitz as she looks back at the colorful personalities that created six major stores and defined shopping in San Francisco.
Author: John McDonough
Publisher: Routledge
Published: 2015-06-18
Total Pages: 4291
ISBN-13: 1135949131
DOWNLOAD EBOOKFor a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Author: William Henry Leffingwell
Publisher:
Published: 1919
Total Pages: 152
ISBN-13:
DOWNLOAD EBOOKAuthor:
Publisher:
Published: 1959
Total Pages: 576
ISBN-13:
DOWNLOAD EBOOKAuthor: Jan Whitaker
Publisher: Vendome Press
Published: 2011-12-01
Total Pages: 264
ISBN-13: 9780865652644
DOWNLOAD EBOOK"This is the first beautifully illustrated book on department stores, with photographs and ephemera from all over the world. Born in the Gilded Age in France, the department store grew up thanks to the industrial revolution, the rise of the middle class, and the invention of steel-frame architecture and the elevator. Spectacular entrances led to marble staircases and floor after floor of merchandise and amenities. These emporiums also inspired a whole new way of merchandising: shopping became an entertainment rather than a laborious grind; posters and advertisements were made by the great artists of the time; and elaborate shop windows attracted thousands of people during the holidays. The department store quickly spread through Europe and Asia and then the New World, and great architects were employed to build these temples of consumerism, where dreams were created and then fulfilled"--
Author: Earnest Elmo Calkins
Publisher:
Published: 1915
Total Pages: 416
ISBN-13:
DOWNLOAD EBOOKAuthor: Paul Dulaney Converse
Publisher: Read Books Ltd
Published: 2011-04-20
Total Pages: 488
ISBN-13: 1446549062
DOWNLOAD EBOOKThis book has a definite objective to combine a treatment of general marketing methods and principles with a more detailed treatment of retailing, particularly the operation of small and medium-size stores. It is believed that one cannot properly understand retailing without some knowledge of market economics and wholesaling. Students will understand retail store operation better if they first secure a general knowledge of the field of marketing and know the place of retailing in the overall picture. Therefore, market economics, the physical handling of goods, and wholesaling are treated before the discussion of retailing is begun.