American Sign Language Demystified with DVD
American Sign Language Demystified with DVD

Author: Kristin Mulrooney

Publisher: McGraw Hill Professional

Published: 2009-12-04

Total Pages: 306

ISBN-13: 0071601384

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Get your message across using your hands and your body language Want to communicate with the Deaf community but are mystified how to start? With American Sign Language Demystified you'll learn this unique visual language, and a whole new world of communication will be opened to you. At your own pace, you will learn basic grammar structures, discover the nuances of body positioning, master how to convey time, and build a useful vocabulary of signs and phrases. To help you on your way, the accompanying 100-minute DVD features in-depth demonstrations of how to make signs and create phrases and sentences as executed in American Sign Language. This fast and easy guide offers: A DVD that contains all the signs and phrases in the book as well as hundreds of additional vocabulary signs Quizzes at the end of each chapter to monitor your progress Etiquette you need to know when using ASL A helpful history of ASL Simple enough for a beginner but challenging enough for a more advanced student, American Sign Language Demystified will help you communicate in ASL confidently and comfortably.

Biology Demystified
Biology Demystified

Author: Dale Layman

Publisher: McGraw Hill Professional

Published: 2003-07-22

Total Pages: 427

ISBN-13: 0071433872

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Say goodbye to dry presentations, grueling formulas, and abstract theory that would put Einstein to sleep--now there's an easier way to master chemistry, biology, trigonometry, and geometry. McGraw-Hill's Demystified Series teaches complex subjects in a unique, easy-to-absorb manner and is designed for users without formal training, unlimited time, or genius IQs. Organized like self-teaching guides, they come complete with key points, background information, questions at the end of each chapter, and final exams. There's no better way to gain instant expertise! ABOUT BIOLOGY DEMYSTIFIED: * A college biology professor presents the fundamental facts, concepts, and principles of biology in an attractive and amusing framework * Great for anyone with an interest in biology, biotechnology, medicine, or the environment * Coverage includes both the anatomy and physiology of organisms as well as ecology and environmental relationships between organisms * Includes a pronunciation guide for difficult biological terms

Consciousness Demystified
Consciousness Demystified

Author: Todd E. Feinberg

Publisher: MIT Press

Published: 2018-09-25

Total Pages: 220

ISBN-13: 0262038811

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Demystifying consciousness: how subjective experience can be explained by natural brain and evolutionary processes. Consciousness is often considered a mystery. How can the seemingly immaterial experience of consciousness be explained by the material neurons of the brain? There seems to be an unbridgeable gap between understanding the brain as an objectively observed biological organ and accounting for the subjective experiences that come from the brain (and life processes). In this book, Todd Feinberg and Jon Mallatt attempt to demystify consciousness—to naturalize it, by explaining that the subjective, experiencing aspects of consciousness are created by natural brain processes that evolved in natural ways. Although subjective experience is unique in nature, they argue, it is not necessarily mysterious. We need not invoke the unknown or unknowable to explain its creation. Feinberg and Mallatt flesh out their theory of neurobiological naturalism (after John Searle's biological naturalism) that recognizes the many features that brains share with other living things, lists the neural features unique to conscious brains, and explains the subjective–objective barrier naturally. They investigate common neural features among the diverse groups of animals that have primary consciousness—the type of consciousness that experiences both sensations received from the world and affects such as emotions. They map the evolutionary development of consciousness and find an uninterrupted progression over time, without inserting any mysterious forces or exotic physics. Finally, bridging the previously unbridgeable, they show how subjective experience, although different from objective observation, can be naturally explained.

Investing Demystified
Investing Demystified

Author: Lars Kroijer

Publisher: Pearson UK

Published: 2013-09-06

Total Pages: 230

ISBN-13: 0273781529

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Don’t spend your time worrying whether you can beat the markets: you don’t need to beat them to be a successful investor. By showing you how to build a simple and rational portfolio and tailor it to your specific needs, Investing Demystified will help you generate superior returns. With his straightforward and jargon-free advice, Lars Kroijer simplies the often complex world of finance and tells you everything you need to know – and everything that you don’t need to worry about – in order to make the most from your investments. In Investing Demystified you will: • Discover the mix of stocks, bonds and cash needed for a top performing portfolio • Learn why the most broadly diversi_ ed and simplest portfolio makes the most sense • Understand the right level of risk for you and how this affects your investments • Find out why a low cost approach will yield bene_ ts whilst leaving you with a higher quality portfolio • Understand the implications of tax and liquidity

Competition Demystified
Competition Demystified

Author: Bruce C. Greenwald

Publisher: Penguin

Published: 2005-08-18

Total Pages: 651

ISBN-13: 1101218436

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Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position. Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?

Latin Demystified
Latin Demystified

Author: Richard Prior

Publisher: McGraw Hill Professional

Published: 2010-02-27

Total Pages: 433

ISBN-13: 0071762280

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Become a bona fide master of Latin English vocabulary owes a great debt to Latin, ergo you already know many Latin words and phrases. Now you can move beyond the status quo and learn this classical language. With Latin Demystified, nihil obstat (nothing stands in the way). Beginning with an overview of Latin, basic pronunciation rules, and a discussion on the differences between inflected and analytical languages, Latin Demystified covers key grammar fundamentals such as nouns, verb forms, and syntax. You'll build your Latin vocabulary with essential words and phrases and quickly master this challenging language. Test yourself at the end of every chapter for reinforcement that you're fast on your way to reading and understanding Latin. This fast and easy guide features: Clear and straightforward explanations of Latin grammar fundamentals Numerous examples of simple and complex sentence structures Full coverage of Latin noun declensions and verb tenses Helpful writing exercises Quizzes at the end of each chapter to reinforce new material Simple enough for a beginner, but challenging enough for a more experienced student, Latin Demystified is your shortcut to mastering this complex language.

Project Management Demystified
Project Management Demystified

Author: Sid Kemp

Publisher: McGraw Hill Professional

Published: 2004-05-25

Total Pages: 355

ISBN-13: 0071470980

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LEARN PROJECT MANAGEMENT ON TIME AND UNDER BUDGET! Project Management Demystified is valuable for both the novice project manager and the experienced. For the novice, it is a great way to understand PM basics in an easy-to-understand and practical way. Personalized stories demonstrate both what to do and what not to do. Experienced project managers will find 'gems' spread throughout the text to take away to improve their results. -- Lee Krevat, IT Director, Business Strategic Alignment, Sempra Energy (A Fortune 500 company) Mr. Kemp truly demystifies project management, connecting the how and the why. Students and managers alike will gain both skills and confidence. -- Malcolm Ryder, Principal and Chief Strategy Officer, Renovance, L.L.P. (An IT management consulting firm) Written in straightforward language, Project Management Demystified will help you gain "instant expertise" in project management -- even if you have no previous formal training in executive skills. The author, who has trained thousands of first-time managers and team leaders, uses a host of powerful techniques to help you soak up what you really need to know. With Project Management Demystified, you master the subject one simple step at a time -- at your own speed. Unlike most books on project management, general principles are presented first—and the details follow. In order to make the learning process clear, simple, and useful, Project Management Demystified offers questions at the end of each chapter to pinpoint weaknesses, and case studies throughout the book to reinforce the entire process of project management. This unique, self-teaching guide shows you how to: * Transform a good idea into a smooth-flowing project * Ensure project delivery with the "Six Keys to Success" * Turn disorganized "to-do" lists into effective action plans * Master people-management and team-building skills * Analyze design, development, budgeting, and scheduling * Calm the "storm period" -- the transition to production * Bring your project in on time and under budget * Gain practical management skills you can use again and again * Build your "Project for Learning" and use reviews to retain information * And much, much more! If you're looking for mastery of essential PM skills, let Project Management Demystified be your shortcut!

Video Demystified
Video Demystified

Author: Keith Jack

Publisher: Newnes

Published: 2005

Total Pages: 954

ISBN-13: 0750678224

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This international bestseller and essential reference is the "bible" for digital video engineers and programmers worldwide. This is by far the most informative analog and digital video reference available, includes the hottest new trends and cutting-edge developments in the field.Video Demystified, Fourth Edition is a "one stop" reference guide for the various digital video technologies. The fourth edition is completely updated with all new chapters on MPEG-4, H.264, SDTV/HDTV, ATSC/DVB, and Streaming Video (Video over DSL, Ethernet, etc.), as well as discussions of the latest standards throughout. The accompanying CD-ROM is updated to include a unique set of video test files in the newest formats.

Marketing Demystified
Marketing Demystified

Author: Donna Anselmo

Publisher: McGraw Hill Professional

Published: 2010-08-06

Total Pages: 401

ISBN-13: 0071737189

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The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps you master all the tools at your disposal to cultivate strong brand awareness, maximize profits, and build lasting customer loyalty. Featuring realworld examples, end-of-chapter quizzes, and a final exam, Marketing DeMystified is the fuel you need to power up your marketing machine and start producing results. This fast and easy guide covers: Marketing’s four Ps . . . plus three—planning, positioning, and people Tactics for organizing a research-driven campaign Strategies for leading a marketing team Techniques for branding from the inside out Case studies of marketing successes and failures Simple enough for a novice or student, but challenging enough for a veteran marketing manager, Marketing DeMystified is the most thorough and simple shortcut to decoding key marketing concepts and principles.

String Theory Demystified
String Theory Demystified

Author: David McMahon

Publisher: McGraw Hill Professional

Published: 2008-08-31

Total Pages: 322

ISBN-13: 0071596208

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UNRAVEL the mystery of STRING THEORY Trying to understand string theory but ending up with your brain in knots? Here's your lifeline! This straightforward guide explains the fundamental principles behind this cutting-edge concept. String Theory Demystified elucidates the goal of the theory--to combine general relativity and quantum theory into a single, unified framework. You'll learn about classical strings, conformal field theory, quantization, compactification, and T duality. The book covers supersymmetry and superstrings, D-branes, the holographic principle, and cosmology. Hundreds of examples and illustrations make it easy to understand the material, and end-of-chapter quizzes and a final exam help reinforce learning. This fast and easy guide offers: Numerous figures to illustrate key concepts Sample problems with worked solutions Coverage of equations of motion, the energy-momentum tensor, and conserved currents A discussion of the Randall-Sundrum model A time-saving approach to performing better on an exam or at work Simple enough for a beginner, but challenging enough for an advanced student, String Theory Demystified is your key to comprehending this theory of everything.