Decoding Visual Perception and Product Packaging for Enhanced Purchase Behaviour
Decoding Visual Perception and Product Packaging for Enhanced Purchase Behaviour

Author: Dr. N. Thilaka

Publisher:

Published: 2020

Total Pages: 0

ISBN-13:

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Product packaging is an integral part of marketing as it is the end product that every consumer gets to experience. There are a lot of factors associated with packaging a product that attracts the human eye, which leads to a purchase decision. The expectations, every consumer has from a product is personal and vary based on the involvement he/she puts behind purchasing it. Packaging has helped brands to evolve in the field of sustainability and thereby build a brand image for themselves.(Wu, 2014). The aim of this study is to understand and explore the relationship between Product Packaging and Consumer Buying Behaviour and to understand whether the statement that packaging plays an important role in a consumer's preference and perception towards a brand is true. The approach of the study is to align to understanding human behaviour, preferences, choices, opinions, themes and motivations. For this purpose a bias free, open-ended technique to understand people preferences when it comes to packaging and the research is framed based upon the consumer behaviour theories which are the Cognitive Dissonance theory and the FCB grid model. Using a qualitative dimension and applying in-depth interview methods to analyse the preferences of a diverse demographic individually and get better understanding using convenient sampling techniques.

Decoded
Decoded

Author: Phil Barden

Publisher: John Wiley & Sons

Published: 2022-09-13

Total Pages: 341

ISBN-13: 1119673100

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A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organization If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviours. Decoded delivers a practical framework and guidelines for applying science to the marketing practices you use every day. As a marketing professional, you can look to this book for behavioural knowledge, timely case studies, and an understanding of methodologies. You'll gain advice on how to employ knowledge about behaviours for more effective brand management, from strategy to implementation to new product development. You'll also gain useful insight into the latest research on consumer motivations that lead to purchasing decisions. Learn more about what happens in the human brain as buyers make their choices. This updated edition of Decoded provides new material that marketers can apply to informed, successful practices. Gain an understanding of the Jobs to Be Done (JTBD) approach Take a closer look at the Ferrero neuroscience study that supports JTBD See updated and relevant case studies of JTBD at work Discover how to engage customers through digital touchpoints If you're a marketing practitioner, an understanding of decision science will enhance your day-to-day work. Decoded helps you see how science and marketing come together. Immerse yourself in the science of why people buy and gain a stronger base of knowledge as you develop strategies, implement marketing plans, and meet customer needs through innovation.

Proceedings of the 2nd International Conference on Culture, Design and Social Development (CDSD 2022)
Proceedings of the 2nd International Conference on Culture, Design and Social Development (CDSD 2022)

Author: Mohd Fauzi bin Sedon M. Dom

Publisher: Springer Nature

Published: 2023-03-02

Total Pages: 644

ISBN-13: 2384760181

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This is an open access book. Culture is the spiritual activity and product of human society relative to economy and politics. The traditional concept of human beings believes that culture is a social phenomenon, a product created by human beings for a long time, and at the same time a historical phenomenon, which is the accumulation of human society and history. The technical, economical and cultural nature of art design determines that only with high social and economic development can art and culture flourish. Art design is the product of the combination of art and technology. Art design is also a kind of productivity, which promotes the development of social economy. As a driving factor for social and economic development, design art will also better serve the social economy with its own more perfect operating system. The 2nd International Conference on Culture, Design and Social Development (CDSD 2022) was held in Nanjing from December 2 to 4, 2022. The purpose of the conference is to provide an international platform for experts, scholars, engineers and technicians, and technical R&D personnel engaged in related fields such as "culture", "design" and "social development", to share scientific research results, broaden research ideas, collide with new ideas, and strengthen academic research, and to explore the key challenges and research directions faced by the development of this field, and promote the industrialization cooperation of academic achievements. Experts, scholars, business people and other relevant personnel from universities and research institutions at home and abroad are cordially invited to attend and exchange.

Eye Tracking for Visual Marketing
Eye Tracking for Visual Marketing

Author: Michel Wedel

Publisher: Now Publishers Inc

Published: 2008

Total Pages: 105

ISBN-13: 1601981546

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Eye-Tracking for Visual Marketing examines the structure of the eye, the visual brain, eye-movements, and methods for recording and analyzing them. It describes the authors' theory and reviews eye-tracking applications in marketing based on this theory.

Visual Marketing
Visual Marketing

Author: Michel Wedel

Publisher: Psychology Press

Published: 2007-09-19

Total Pages: 269

ISBN-13: 1136676481

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This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual marketing. They address three areas in theory: attention

Visual Branding
Visual Branding

Author: Edward F. McQuarrie

Publisher: Edward Elgar Publishing

Published: 2016-12-30

Total Pages: 281

ISBN-13: 1785365428

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Visual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual devices used in branding and advertising. The book places each avenue for visual branding within a rhetorical framework that explains what that device can accomplish for the brand. It lays out the available possibilities for constructing logos and distinguishes basic types along with examples of their use and evolution over time.