God and the Evolving Universe
God and the Evolving Universe

Author: James Redfield

Publisher: Penguin

Published: 2003-01-06

Total Pages: 287

ISBN-13: 1101144076

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In a world racked by violence and conflict, James Redfield and Michael Murphy—leading cocreators of today's spiritual boom—present a message of hope and a vision for the future. It is no accident, they argue, that the twentieth and early twenty-first centuries have witnessed a revolution in new human capacities. Daily we hear and read about supernormal athletic feats; clairvoyant perception; lives transformed by meditative practices; healing through prayer-and we ourselves experience these things. The authors contend that thousands of years of human striving have delivered us to this very moment, in which each act of self-development is creating a new stage in planetary evolution—and the emergence of a human species possessed of vastly expanded potential.

Vedic Metaphysics
Vedic Metaphysics

Author: Swami Bharati Krishna Tirtha

Publisher: Motilal Banarsidass Publ.

Published: 1978

Total Pages: 400

ISBN-13: 9788120810921

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First time in the history of India, in 1958, a Sankaracarya visited West. The author, His Holiness Jagadguru Sankaracarya Sri Bharati Krsna Tirtha of Puri, went to America at the invitation of the Self Realization Fellowship, Los Angeles, to spread the message of Vedanta. This book is a compilation of some of his discourses delivered there. These discourses by a saint-yogi and master of ancient Indian scriptures, also well-versed in modern sciences, give the essentials of Vedanta. They combine authenticity of thought with simplicity of language. Being couched in the contemporary idiom they will be found to be particularly suited to the modern mind. Though addressed to American audiences, the discourses carry a message of eternal truth and of universal application. The steps of spiritual inquiry and the paths of God-realisation outlined in them will be of immense practical use to the readers in their quest for the Supreme.

The Cult of Beauty
The Cult of Beauty

Author: Jaishri Jethwaney

Publisher: Taylor & Francis

Published: 2024-03-12

Total Pages: 154

ISBN-13: 1040001327

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This book deconstructs the quintessential Indian woman that the advertising industry portrays across the spectrum by looking at Indian advertisements across multiple brands with a gender lens based on societal and sociological perspectives. It delves into various critical issues like the differences between culture-defined gender roles/expectations and women’s portrayal in the ad narrative, and which product category has consistently portrayed women as sex objects. Drawing insights from a seminal research study and Erving Goffman’s classic book ‘Gender Advertisements’, it traces the journey of three decades, beginning the 1990s – the era of liberalization in India, to map trends and patterns in Indian advertising and presents the perspectives of the creative teams and top managements across Indian and global advertising agencies. It discusses the application of a Gender Sensitivity Barometer (GSB) which the creative teams can use to find out how sensitive or insensitive the ad has been based on pre-determined indicators suggested by the GSB. This book will be useful to students, researchers and faculty working in the field of management, advertising, mass communication, psychology, gender studies and sociology. It will also be an indispensable companion to professionals from the field of advertising and related areas.

The Quantum Book of Soma
The Quantum Book of Soma

Author: G. D. Bakshi

Publisher: Garuda Prakashan

Published: 2021-10-30

Total Pages:

ISBN-13: 9781942426769

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This book is about one of the last unresolved riddles of Indology. It is a search for the mythical Vedic Soma. What was this Soma? It was defined as a Deva-a god in the Vedic pantheon.The entire 9th Mandala of the Rig Veda is devoted to this magical Soma. Soma, however, is like the Beeja mantras (Aum, Hum, Sreem etc) of the Vedas. It was a meta-concept of extraordinary elegance and beauty. It encompassed a whole spectrum or range of meanings in that one word. In this book, the author examines in detail the Botanical aspect of Soma as a psychotropic plant; studies the biological aspect of Soma as an endogenous elixir-which he personally experienced in meditation; examines the Soma of Senses-of sight, sound, touch, taste and smell-and the Soma of Action as defined in the Geeta. The highlight of this book is the Quantum Mechanical approach to understanding the Atman and the act of seeing that generates this cosmos. This book analyses the Vedic Mahavakyas in the light of latest discoveries in Quantum Physics and neuro-biology; and the correspondences are simply amazing and revelatory. "General Bakshi explores Soma extensively in neurobiology and mind body medicine and depth psychology, and ultimately its connection to the subtle body and chakras & Agni/Kundalini, weaving modern science with yogic meditation. All these many types of Somas are part of a greater integral and universal view of the infinite and eternal reality, the Atman that is Brahman. His explanation of Soma in terms of Vedantic Mahavakyas like Tat Tvam Asi is most notable."Dr. David Frawley, Author, Vedic Acharya

The Goddess and the Sun in Indian Myth
The Goddess and the Sun in Indian Myth

Author: Raj Balkaran

Publisher: Routledge

Published: 2020-04-07

Total Pages: 161

ISBN-13: 1000060357

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In analyzing the parallels between myths glorifying the Indian Great Goddess, Durgā, and those glorifying the Sun, Sūrya, found in the Mārkaṇḍeya Purāṇa, this book argues for an ideological ecosystem at work in the Mārkaṇḍeya Purāṇa privileging worldly values, of which Indian kings, the Goddess (Devī), the Sun (Sūrya), Manu and Mārkaṇḍeya himself are paragons. This book features a salient discovery in Sanskrit narrative text: just as the Mārkaṇḍeya Purāṇa houses the Devī Māhātmya glorifying the supremacy of the Indian Great Goddess, Durgā, it also houses a Sūrya Māhātmya, glorifying the supremacy of the Sun, Sūrya, in much the same manner. This book argues that these māhātmyas were meaningfully and purposefully positioned in the Mārkaṇḍeya Purāṇa, while previous scholarship has considered this haphazard interpolation for sectarian aims. The book demonstrates that deliberate compositional strategies make up the Saura–Śākta symbiosis found in these mirrored māhātmyas. Moreover, the author explores what he calls the "dharmic double helix" of Brahmanism, most explicitly articulated by the structural opposition between pravṛtti (worldly) and nivṛtti (other-worldy) dharmas. As the first narrative study of the Sūrya Māhātmya, along with the first study of the Mārkaṇḍeya Purāṇa (or any Purāṇa), as a narrative whole, this book will be of interest to academics in the field of Religion, Hindu Studies, South Asian Studies, Goddess Studies, Narrative Theory and Comparative Mythology.