Decoded
Decoded

Author: Phil Barden

Publisher: John Wiley & Sons

Published: 2013-03-04

Total Pages: 291

ISBN-13: 1118345606

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In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility. Shows how the latest insights from the fields of Behavioural Economics, psychology and neuro-economics explain why we buy what we buy Offers a pragmatic framework and guidelines for day-to-day marketing practice on how to employ this knowledge for more effective brand management - from strategy to implementation and NPD. The first book to apply Daniel Kahneman’s Nobel Prize-winning work to marketing and advertising Packed with case studies, this is a must-read for marketers, advertising professionals, web designers, R&D managers, industrial designers, graphic designers in fact anyone whose role or interest focuses on the ‘why’ behind consumer behaviour. Foreword by Rory Sutherland, Executive Creative Director and Vice-Chairman, OgilvyOne London and Vice-Chairman,Ogilvy Group UK Full colour throughout

List Decoding of Error-Correcting Codes
List Decoding of Error-Correcting Codes

Author: Venkatesan Guruswami

Publisher: Springer Science & Business Media

Published: 2004-11-29

Total Pages: 354

ISBN-13: 3540240519

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This monograph is a thoroughly revised and extended version of the author's PhD thesis, which was selected as the winning thesis of the 2002 ACM Doctoral Dissertation Competition. Venkatesan Guruswami did his PhD work at the MIT with Madhu Sudan as thesis adviser. Starting with the seminal work of Shannon and Hamming, coding theory has generated a rich theory of error-correcting codes. This theory has traditionally gone hand in hand with the algorithmic theory of decoding that tackles the problem of recovering from the transmission errors efficiently. This book presents some spectacular new results in the area of decoding algorithms for error-correcting codes. Specificially, it shows how the notion of list-decoding can be applied to recover from far more errors, for a wide variety of error-correcting codes, than achievable before The style of the exposition is crisp and the enormous amount of information on combinatorial results, polynomial time list decoding algorithms, and applications is presented in well structured form.

Decode and Conquer
Decode and Conquer

Author: Lewis C. Lin

Publisher:

Published: 2013-11-28

Total Pages: 206

ISBN-13: 9780615930411

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Land that Dream Product Manager Job...TODAYSeeking a product management position?Get Decode and Conquer, the world's first book on preparing you for the product management (PM) interview. Author and professional interview coach, Lewis C. Lin provides you with an industry insider's perspective on how to conquer the most difficult PM interview questions. Decode and Conquer reveals: Frameworks for tackling product design and metrics questions, including the CIRCLES Method(tm), AARM Method(tm), and DIGS Method(tm) Biggest mistakes PM candidates make at the interview and how to avoid them Insider tips on just what interviewers are looking for and how to answer so they can't say NO to hiring you Sample answers for the most important PM interview questions Questions and answers covered in the book include: Design a new iPad app for Google Spreadsheet. Brainstorm as many algorithms as possible for recommending Twitter followers. You're the CEO of the Yellow Cab taxi service. How do you respond to Uber? You're part of the Google Search web spam team. How would you detect duplicate websites? The billboard industry is under monetized. How can Google create a new product or offering to address this? Get the Book that's Recommended by Executives from Google, Amazon, Microsoft, Oracle & VMWare...TODAY

Decoding Reality
Decoding Reality

Author: Vlatko Vedral

Publisher: Oxford University Press

Published: 2018

Total Pages: 257

ISBN-13: 0198815433

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In this engaging and mind-stretching book, Vlatko Vedral explores the nature of information and looks at quantum computing, discussing the bizarre effects that arise from the quantum world. He concludes by asking the ultimate question: where did all of the information in the Universe come from?

Decoded
Decoded

Author: Jay-Z

Publisher: One World

Published: 2010-12-07

Total Pages: 337

ISBN-13: 1588369595

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Decoded is a book like no other: a collection of lyrics and their meanings that together tell the story of a culture, an art form, a moment in history, and one of the most provocative and successful artists of our time. Praise for Decoded “Compelling . . . provocative, evocative . . . Part autobiography, part lavishly illustrated commentary on the author’s own work, Decoded gives the reader a harrowing portrait of the rough worlds Jay-Z navigated in his youth, while at the same time deconstructing his lyrics.”—Michiko Kakutani, The New York Times “One of a handful of books that just about any hip hop fan should own.”—The New Yorker “Elegantly designed, incisively written . . . an impressive leap by a man who has never been known for small steps.”—Los Angeles Times “A riveting exploration of Jay-Z’s journey . . . So thoroughly engrossing, it reads like a good piece of cultural journalism.”—The Boston Globe “Shawn Carter’s most honest airing of the experiences he drew on to create the mythic figure of Jay-Z . . . The scenes he recounts along the way are fascinating.”—Entertainment Weekly “Hip-hop’s renaissance man drops a classic. . . . Heartfelt, passionate and slick.”—Kirkus Reviews (starred review)

Oracle PL/SQL Programming
Oracle PL/SQL Programming

Author: Steven Feuerstein

Publisher: "O'Reilly Media, Inc."

Published: 2002

Total Pages: 1028

ISBN-13: 9780596003814

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The authors have revised and updated this bestseller to include both the Oracle8i and new Oracle9i Internet-savvy database products.

Mike Ault's Oracle Internals Monitoring and Tuning Scripts
Mike Ault's Oracle Internals Monitoring and Tuning Scripts

Author: Mike Ault

Publisher: Rampant TechPress

Published: 2003-12

Total Pages: 372

ISBN-13: 9780972751384

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A guide to Oracle DBA management scripts, this book is indispensable for all Oracle professionals who must quickly automate and manage their Oracle databases with scripts. An online code depot full of more than 200 pretested Oracle DBA scripts is provided. Coverage of all areas of Oracle database administration including data files, tablespace, and table and index management scripts is included. Also reviewed are mechanisms for automating Oracle database administration tasks and tips for automating without buying expensive tools.

The Book of Revelation Decoded
The Book of Revelation Decoded

Author: Rabbi Kirt a Schneider

Publisher: Charisma Media

Published: 2017

Total Pages: 260

ISBN-13: 1629991090

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Understand the connection between the Old Testament and the end times, what to expect during the last days, and how to stand firm in Christ in the face of opposition. Rabbi K. A. Schneider decodes the Book of Revelation, showing how the end-time events prophesied in the New Testament book correspond with the teachings of the Torah and the Hebrew prophets. You will discover how the Passover foreshadows the great tribulation, and what the Hebrew prophets reveal about the anti-Messiah, Armageddon, hell, the return of the Messiah, the millennial kingdom, heaven, and much more. As the world grows darker and darker, many people have a sense of impending doom. This book will teach you what to expect during the last days and how to stand firm in Christ even in the face of opposition.

Decoded
Decoded

Author: Mai Jia

Publisher: Penguin UK

Published: 2014-03-12

Total Pages: 320

ISBN-13: 0241961998

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Decoded tells the story of Rong Jinzhwen, one of the great code-breakers in the world. A semi-autistic mathematical genius, Jinzhen is recruited to the cryptography department of China's secret services, Unit 701, where he is assigned the task of breaking the elusive 'Code Purple'. Jinzhen rises through the ranks to eventually become China's greatest and most celebrated code-breaker; until he makes a mistake. Then begins his descent through the unfathomable darkness of the world of cryptology into madness. Decoded was an immediate success when it was published in 2002 in China and has become an international bestseller. With the pacing of a literary crime thriller, Mai Jia's masterpiece also combines elements of historical fiction and state espionage. Taking place in the shadowy world of Chinese secret security, where Mai Jia worked for decades, it introduces us to a place that is unfamiliar, intriguing and authentic. And with Rong Jinzhen, it introduces us to a character who is deeply flawed and fragile, yet possessing exceptional intelligence. Decoded is an unforgettable and gripping story of genius, brilliance, insanity and human frailty. Mai Jia (the pseudonym of Jiang Benhu) is arguably the most successful writer in China today. His books are constant bestsellers, with total sales over three million copies. He became the highest paid author in China last year with his new book, Wind Talk. He has achieved unprecedented success with film adaptation: all of his novels are made - or are being made - into major films or TV series, the screenplays of which are often written by Mai Jia himself. He is hailed as the forerunner of Chinese espionage fiction, and has created a unique genre that combines spycraft, code-breaking, crime, human drama, historical fiction, and metafiction. He has won almost every major award in China, including the highest literary honor - the Mao Dun Award.