Decision-making for New Product Development in Small Businesses
Decision-making for New Product Development in Small Businesses

Author: Mary Haropoulou

Publisher: Routledge

Published: 2018-12-07

Total Pages: 168

ISBN-13: 1351730495

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What goes on in a small firm that lives or dies by its capacity to innovate? How are decisions made on new product development, and how does that feed into the ecological, social and financial sustainability of the firm? This book answers the questions through an in-depth look at a small business that manufactures high-end carpet yarn. Using advanced analytical techniques to interrogate rich qualitative data, the book draws together established theories of decision-making and new product development, coupled with thinking about business sustainability to improve our understanding of this important area of business practice. The book further reinforces the importance and role of organizational learning in organizational decision-making, based on novel analysis of empirically developed qualitative data.

New Product Development For Dummies
New Product Development For Dummies

Author: Robin Karol

Publisher: John Wiley & Sons

Published: 2007-05-07

Total Pages: 395

ISBN-13: 0470117702

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The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now. Written for small business owners and entrepreneurs looking for an inside track on new product development, New Product Development for Dummies offers you a unique opportunity to learn from two consummate insiders the secrets of successfully developing, marketing and making a bundle from a new product or service. You learn proven techniques for sizing up market potential and divining customer needs. You get tested-in-the-trenches strategies for launching a new product or service. And you get a frank, in-depth appraisal of the most challenging issues facing new product developers today, including the need to collaborate with global partners, optimizing technology development for a 21st century marketplace, getting start-up capital in an increasingly competitive environment, and much more. Key topics covered include: Developing a winning NPD strategy Generating bold new ideas for products and services Understanding what your customers really want Keeping projects on track, on budget, and on-time Building effective cross-functional teams Planning and executing a blockbuster launch Collaborating with global partners Maximizing your chances for success No matter what size or type of business you’re in, this book provides you with an unbeatable competitive advantage in the booming global marketplace for new products and services.

Frugal Innovation and the New Product Development Process
Frugal Innovation and the New Product Development Process

Author: Stephanie B.M. Cadeddu

Publisher: Routledge

Published: 2019-01-17

Total Pages: 222

ISBN-13: 0429671180

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This book explores the new product development process of firms developing frugal innovation for the base-of-the-pyramid (BOP) markets in developing countries. Frugal innovations are products characterised by an affordable price-point, durability, usability and core functionalities that are highly adapted to BOP consumers’ needs. Frugal products have the potential to drive the development progress and living standards of low-income consumers. With an innovation framework developed from worldwide frugal case studies, this book provides detailed insights through two in-depth start-up firms in Indonesia that have successfully launched frugal products for the low-income market. These two start-ups have addressed two major development challenges for not just Indonesia, but also the global BOP market – traditional methods of cooking and access to clean drinking water. A detailed roadmap is developed from insights into the processes and management decisions of these two start-ups and combined with previous studies on frugal products. Providing a detailed roadmap across the different phases and stages of the new product development process when developing frugal products, this book will be insightful to not only innovators but also investors and government agencies supporting their activities.

Lean, Rapid and Profitable New Product Development
Lean, Rapid and Profitable New Product Development

Author: Robert G. Cooper

Publisher: Stage-Gate International

Published: 2009-03-06

Total Pages: 216

ISBN-13: 1439224609

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Although many companies have introduced product innovation processes, they are still struggling to achieve the financial results they expected. This book shows how to properly balance the need for speed with the drive for profitability. It demonstrates how to maximize the value of a new product portfolio, how to streamline the product innovation process, and how to achieve growth that is both profitable and sustainable. New product success is not simply about developing new products that sell; it's about getting them to market quickly with the lowest cost and the highest return. Dr. Robert G. Cooper and Dr. Scott J. Edgett use their latest research and draw upon their combined 60 years of experience in the field to show you what the companies that continuously win at new products are doing. Top performers have discovered how to properly balance the need for speed with profitability. With a new process they call NexGen(TM) Stage-Gate(R), Dr. Cooper and Dr. Edgett show precisely how you can ensure that your innovation is not only lean and rapid but profitable as well. For more information, visit: www.stage-gate.com

Innovation and New Product Development
Innovation and New Product Development

Author: Atanu Chaudhuri

Publisher:

Published: 2015-03-01

Total Pages: 100

ISBN-13: 9781606495681

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Companies across industries strive to innovate to develop new products and services to boost revenue growth and improve margins. But the success rate of new products is very low and organizations find it difficult to manage the cross-functional process of developing new products because of the complexity of the decisions involved. At the same time, there is little to differentiate among many high performing companies in terms of their product development capabilities. There is also a common belief that product development and innovation is an unstructured activity and cannot be bound by decision making discipline. On the contrary, companies that approach innovation and product development in a disciplined way, that plan their portfolio according to the needs of the business and that are strong in managing a network of collaborators tend to be successful. Conversely organizations that fail to synchronize decision making across functional boundaries also fail to reap benefits from the new products and services they introduce. The objective of this book will be to sensitize the readers to the different decisions which are involved at each stage of product/service development, to the interdependencies that exist between those decisions, and to the importance of ensuring that those decisions are made and implemented cross-functionally across the organization.

Green Human Resource Management in Chinese Enterprises
Green Human Resource Management in Chinese Enterprises

Author: Jie Shen

Publisher: Routledge

Published: 2019-11-26

Total Pages: 215

ISBN-13: 1000026000

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Corporate social responsibility (CSR), and particularly environmental management, has now become a global social norm. As the largest developing economy in the world, China is currently a major environmental polluter. This book examines how Chinese enterprises, including both indigenous firms and foreign-owned organizations operating in China, utilize human resource management (HRM) to conduct environmental management, i.e. green HRM, also referred to as environmentally friendly HRM. Green HRM integrates HRM with environmental management and is implemented by firms to realize corporate green strategies by providing opportunities and motivating employees to become involved in environmental activities. This book explores how green recruitment and selection, green training, green performance management, and green pay and rewards are managed in Chinese enterprises, and how green HRM affects organizational green and non-green workplace behaviors. It enriches the current literature on green HRM practices and measures. It also advances our understanding of employee organizational behavioral consequences of green HRM, which is an emerging and understudied field of research. As such, this book offers practical implications on how to elicit desirable employee green and non-green workplace behaviors through green HRM policies and practices. This book will appeal to anyone interested in learning more about green HRM practices and the social and psychological processes through which green HRM influences employees, promotes green workplace behaviors and improves a firm's environmental performance.