Data-centric Living
Data-centric Living

Author: V. Sridhar

Publisher: Taylor & Francis

Published: 2021-11-29

Total Pages: 305

ISBN-13: 1000483126

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This book explores how data about our everyday online behaviour are collected and how they are processed in various ways by algorithms powered by Artificial Intelligence (AI) and Machine Learning (ML). The book investigates the socioeconomic effects of these technologies, and the evolving regulatory landscape that is aiming to nurture the positive effects of these technology evolutions while at the same time curbing possible negative practices. The volume scrutinizes growing concerns on how algorithmic decisions can sometimes be biased and discriminative; how autonomous systems can possibly disrupt and impact the labour markets, resulting in job losses in several traditional sectors while creating unprecedented opportunities in others; the rapid evolution of social media that can be addictive at times resulting in associated mental health issues; and the way digital Identities are evolving around the world and their impact on provisioning of government services. The book also provides an in-depth understanding of regulations around the world to protect privacy of data subjects in the online world; a glimpse of how data is used as a digital public good in combating Covid pandemic; and how ethical standards in autonomous systems are evolving in the digital world. A timely intervention in this fast-evolving field, this book will be useful for scholars and researchers of digital humanities, business and management, internet studies, data sciences, political studies, urban sociology, law, media and cultural studies, sociology, cultural anthropology, and science and technology studies. It will also be of immense interest to the general readers seeking insights on daily digital lives.

Data-Centric Biology
Data-Centric Biology

Author: Sabina Leonelli

Publisher: University of Chicago Press

Published: 2016-11-18

Total Pages: 282

ISBN-13: 022641650X

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In recent decades, there has been a major shift in the way researchers process and understand scientific data. Digital access to data has revolutionized ways of doing science in the biological and biomedical fields, leading to a data-intensive approach to research that uses innovative methods to produce, store, distribute, and interpret huge amounts of data. In Data-Centric Biology, Sabina Leonelli probes the implications of these advancements and confronts the questions they pose. Are we witnessing the rise of an entirely new scientific epistemology? If so, how does that alter the way we study and understand life—including ourselves? Leonelli is the first scholar to use a study of contemporary data-intensive science to provide a philosophical analysis of the epistemology of data. In analyzing the rise, internal dynamics, and potential impact of data-centric biology, she draws on scholarship across diverse fields of science and the humanities—as well as her own original empirical material—to pinpoint the conditions under which digitally available data can further our understanding of life. Bridging the divide between historians, sociologists, and philosophers of science, Data-Centric Biology offers a nuanced account of an issue that is of fundamental importance to our understanding of contemporary scientific practices.

Data Matching
Data Matching

Author: Peter Christen

Publisher: Springer Science & Business Media

Published: 2012-07-04

Total Pages: 279

ISBN-13: 3642311644

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Data matching (also known as record or data linkage, entity resolution, object identification, or field matching) is the task of identifying, matching and merging records that correspond to the same entities from several databases or even within one database. Based on research in various domains including applied statistics, health informatics, data mining, machine learning, artificial intelligence, database management, and digital libraries, significant advances have been achieved over the last decade in all aspects of the data matching process, especially on how to improve the accuracy of data matching, and its scalability to large databases. Peter Christen’s book is divided into three parts: Part I, “Overview”, introduces the subject by presenting several sample applications and their special challenges, as well as a general overview of a generic data matching process. Part II, “Steps of the Data Matching Process”, then details its main steps like pre-processing, indexing, field and record comparison, classification, and quality evaluation. Lastly, part III, “Further Topics”, deals with specific aspects like privacy, real-time matching, or matching unstructured data. Finally, it briefly describes the main features of many research and open source systems available today. By providing the reader with a broad range of data matching concepts and techniques and touching on all aspects of the data matching process, this book helps researchers as well as students specializing in data quality or data matching aspects to familiarize themselves with recent research advances and to identify open research challenges in the area of data matching. To this end, each chapter of the book includes a final section that provides pointers to further background and research material. Practitioners will better understand the current state of the art in data matching as well as the internal workings and limitations of current systems. Especially, they will learn that it is often not feasible to simply implement an existing off-the-shelf data matching system without substantial adaption and customization. Such practical considerations are discussed for each of the major steps in the data matching process.

Data Stream Management
Data Stream Management

Author: Minos Garofalakis

Publisher: Springer

Published: 2016-07-11

Total Pages: 528

ISBN-13: 354028608X

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This volume focuses on the theory and practice of data stream management, and the novel challenges this emerging domain poses for data-management algorithms, systems, and applications. The collection of chapters, contributed by authorities in the field, offers a comprehensive introduction to both the algorithmic/theoretical foundations of data streams, as well as the streaming systems and applications built in different domains. A short introductory chapter provides a brief summary of some basic data streaming concepts and models, and discusses the key elements of a generic stream query processing architecture. Subsequently, Part I focuses on basic streaming algorithms for some key analytics functions (e.g., quantiles, norms, join aggregates, heavy hitters) over streaming data. Part II then examines important techniques for basic stream mining tasks (e.g., clustering, classification, frequent itemsets). Part III discusses a number of advanced topics on stream processing algorithms, and Part IV focuses on system and language aspects of data stream processing with surveys of influential system prototypes and language designs. Part V then presents some representative applications of streaming techniques in different domains (e.g., network management, financial analytics). Finally, the volume concludes with an overview of current data streaming products and new application domains (e.g. cloud computing, big data analytics, and complex event processing), and a discussion of future directions in this exciting field. The book provides a comprehensive overview of core concepts and technological foundations, as well as various systems and applications, and is of particular interest to students, lecturers and researchers in the area of data stream management.

Data Driven: Harnessing Data and AI to Reinvent Customer Engagement
Data Driven: Harnessing Data and AI to Reinvent Customer Engagement

Author: Tom Chavez

Publisher: McGraw Hill Professional

Published: 2018-10-05

Total Pages: 257

ISBN-13: 1260441547

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Axiom Business Book Award Silver Medalist in Business TechnologyThe indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce―the #1 customer relationship management (CRM) company in the worldA tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce have radically changed the way consumers access information, order products, and shop for services. Using the latest technologies―cloud, mobile, social, internet of things (IoT), and artificial intelligence (AI)―we have more data about consumers and their needs, wants, and affinities than ever before. Data Driven will show you how to:●Target and delight your customers with unprecedented accuracy and success●Bring customers closer to your brand and inspire them to engage, purchase, and remain loyal●Capture, organize, and analyze data from every source and activate it across every channel●Create a data-powered marketing strategy that can be customized for any audience●Serve individual consumers with highly personalized interactions●Deliver better customer service for the best customer experience●Improve your products and optimize your operating systems●Use AI and IoT to predict the future direction of marketsYou’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll see how top companies put these data-driven strategies into action: how Pandora used second- and third-hand data to learn more about its listeners; how Georgia-Pacific moved from scarcity to abundance in the data sphere; and how Dunkin’ Brands leveraged CRM data as a force multiplier for customer engagement. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next. Sure to be a classic, Data Driven is a practical road map to the modern marketing landscape and a toolkit for success in the face of changes already underway and still to come.

Smart Delivery Systems
Smart Delivery Systems

Author: Jakub Nalepa

Publisher: Elsevier

Published: 2019-11-21

Total Pages: 290

ISBN-13: 0128157151

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Smart Delivery Systems: Solving Complex Vehicle Routing Problems examines both exact and approximate methods for delivering optimal solutions to rich vehicle routing problems, showing both the advantages and disadvantages of each approach. It shows how to apply machine learning and advanced data analysis techniques to improve routing systems, familiarizing readers with the concepts and technologies used in successfully implemented delivery systems. The book explains both the latest theoretical and practical advances in intelligent delivery and scheduling systems and presents practical applications for designing new algorithms for real-life scenarios.

Data-Driven Personas
Data-Driven Personas

Author: Bernard J. Jansen

Publisher: Springer Nature

Published: 2022-05-31

Total Pages: 317

ISBN-13: 3031022319

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Data-driven personas are a significant advancement in the fields of human-centered informatics and human-computer interaction. Data-driven personas enhance user understanding by combining the empathy inherent with personas with the rationality inherent in analytics using computational methods. Via the employment of these computational methods, the data-driven persona method permits the use of large-scale user data, which is a novel advancement in persona creation. A common approach for increasing stakeholder engagement about audiences, customers, or users, persona creation remained relatively unchanged for several decades. However, the availability of digital user data, data science algorithms, and easy access to analytics platforms provide avenues and opportunities to enhance personas from often sketchy representations of user segments to precise, actionable, interactive decision-making tools—data-driven personas! Using the data-driven approach, the persona profile can serve as an interface to a fully functional analytics system that can present user representation at various levels of information granularity for more task-aligned user insights. We trace the techniques that have enabled the development of data-driven personas and then conceptually frame how one can leverage data-driven personas as tools for both empathizing with and understanding of users. Presenting a conceptual framework consisting of (a) persona benefits, (b) analytics benefits, and (c) decision-making outcomes, we illustrate applying this framework via practical use cases in areas of system design, digital marketing, and content creation to demonstrate the application of data-driven personas in practical applied situations. We then present an overview of a fully functional data-driven persona system as an example of multi-level information aggregation needed for decision making about users. We demonstrate that data-driven personas systems can provide critical, empathetic, and user understanding functionalities for anyone needing such insights.

All Data Are Local
All Data Are Local

Author: Yanni Alexander Loukissas

Publisher: MIT Press

Published: 2019-04-30

Total Pages: 267

ISBN-13: 0262039664

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How to analyze data settings rather than data sets, acknowledging the meaning-making power of the local. In our data-driven society, it is too easy to assume the transparency of data. Instead, Yanni Loukissas argues in All Data Are Local, we should approach data sets with an awareness that data are created by humans and their dutiful machines, at a time, in a place, with the instruments at hand, for audiences that are conditioned to receive them. The term data set implies something discrete, complete, and portable, but it is none of those things. Examining a series of data sources important for understanding the state of public life in the United States—Harvard's Arnold Arboretum, the Digital Public Library of America, UCLA's Television News Archive, and the real estate marketplace Zillow—Loukissas shows us how to analyze data settings rather than data sets. Loukissas sets out six principles: all data are local; data have complex attachments to place; data are collected from heterogeneous sources; data and algorithms are inextricably entangled; interfaces recontextualize data; and data are indexes to local knowledge. He then provides a set of practical guidelines to follow. To make his argument, Loukissas employs a combination of qualitative research on data cultures and exploratory data visualizations. Rebutting the “myth of digital universalism,” Loukissas reminds us of the meaning-making power of the local.

Big Data
Big Data

Author: Viktor Mayer-Schönberger

Publisher: Houghton Mifflin Harcourt

Published: 2013

Total Pages: 257

ISBN-13: 0544002695

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A exploration of the latest trend in technology and the impact it will have on the economy, science, and society at large.

Life and the Law in the Era of Data-Driven Agency
Life and the Law in the Era of Data-Driven Agency

Author: Mireille Hildebrandt

Publisher: Edward Elgar Publishing

Published: 2020-01-31

Total Pages: 295

ISBN-13: 1788972007

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This ground-breaking and timely book explores how big data, artificial intelligence and algorithms are creating new types of agency, and the impact that this is having on our lives and the rule of law. Addressing the issues in a thoughtful, cross-disciplinary manner, leading scholars in law, philosophy, computer science and politics examine the ways in which data-driven agency is transforming democratic practices and the meaning of individual choice.