Data Analytics in Marketing, Entrepreneurship, and Innovation
Data Analytics in Marketing, Entrepreneurship, and Innovation

Author: Mounir Kehal

Publisher: CRC Press

Published: 2021-01-12

Total Pages: 193

ISBN-13: 0429591683

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Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences. Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics. It features case studies that provide realistic examples of applications. This multifaceted examination of data analytics looks at: Business analytics Applying predictive analytics Using discrete choice analysis for decision-making Marketing and customer analytics Developing new products Technopreneurship Disruptive versus incremental innovation The book gives researchers and practitioners insight into how data analytics is used in the areas of innovation, entrepreneurship, and marketing. Innovation analytics helps identify opportunities to develop new products and services, and improve existing methods of product manufacturing and service delivery. Entrepreneurial analytics facilitates the transformation of innovative ideas into strategy and helps entrepreneurs make critical decisions based on data-driven techniques. Marketing analytics is used in collecting, managing, assessing, and analyzing marketing data to predict trends, investigate customer preferences, and launch campaigns.

Entrepreneurship and Big Data
Entrepreneurship and Big Data

Author: Meghna Chhabra

Publisher: CRC Press

Published: 2021-09-30

Total Pages: 301

ISBN-13: 1000455696

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The digital age has transformed business opportunities and strategies in a resolutely practical and data-driven project universe. This book is a comprehensive and analytical source on entrepreneurship and Big Data that prospective entrepreneurs must know before embarking upon an entrepreneurial journey in this present age of digital transformation. This book provides an overview of the various aspects of entrepreneurship, function, and contemporary forms. It covers a real-world understanding of how the entrepreneurial world works and the required new analytics thinking and computational skills. It also encompasses the essential elements needed when starting an entrepreneurial journey and offers inspirational case studies from key industry leaders. Ideal reading for aspiring entrepreneurs, Entrepreneurship and Big Data: The Digital Revolution is also useful to students, academicians, researchers, and practitioners.

The AI Marketing Canvas
The AI Marketing Canvas

Author: Raj Venkatesan

Publisher: Stanford University Press

Published: 2021-05-18

Total Pages: 295

ISBN-13: 1503628043

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This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success—regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit? The opening chapters provide marketing leaders with an overview of what exactly AI is and how is it different than traditional computer science approaches. Venkatesan and Lecinski, then, propose a best-practice, five-stage framework for implementing what they term the "AI Marketing Canvas." Their approach is based on research and interviews they conducted with leading marketers, and offers many tangible examples of what brands are doing at each stage of the AI Marketing Canvas. By way of guidance, Venkatesan and Lecinski provide examples of brands—including Google, Lyft, Ancestry.com, and Coca-Cola—that have successfully woven AI into their marketing strategies. The book concludes with a discussion of important implications for marketing leaders—for your team and culture.

Global Entrepreneurship Analytics
Global Entrepreneurship Analytics

Author: Milenka Linneth Argote Cusi

Publisher: Routledge

Published: 2020-09-20

Total Pages: 78

ISBN-13: 1000178587

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This innovative book proposes new methodologies for the measurement of entrepreneurship by applying techniques of demography, engineering, mathematics and statistics. Using the data from the Global Entrepreneurship Monitor (GEM), statistical demographic techniques are used for the evaluation of data quality (EDQ), and a new methodology for the estimation of Specific Entrepreneurship Rates (SER) and the Global Entrepreneurship Rate (GER) is proposed. At the same time the authors present artificial intelligence techniques such as Fuzzy Time Series (FTS) to forecast data series of the entrepreneurial population. Finally, they present a case study of the implementation of Big Data in Entrepreneurship using GEM data that shows the latest technological trends for the management of data, in support of making more accurate decisions. Being a methodological book, the techniques presented can be applied to any dataset in different areas. Readers will learn new methodologies of analysis and measurement of entrepreneurship using data from the Global Entrepreneurship Monitor. They will be able to access the experience of the authors through each of the applied cases in which the reader is taken by the hand, both through the scientific method and through the methodology of construction of more accurate metrics in entrepreneurship, with less error. This book will be of value to students at an advanced level, academics and researchers in the fields of Entrepreneurship, Business Analytics and Research Methodology.

Analytics, Innovation, and Excellence-Driven Enterprise Sustainability
Analytics, Innovation, and Excellence-Driven Enterprise Sustainability

Author: Elias G. Carayannis

Publisher: Springer

Published: 2017-04-19

Total Pages: 301

ISBN-13: 1137378794

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This book offers a unique view of how innovation and competitiveness improve when organizations establish alliances with partners who have strong capabilities and broad social capital, allowing them to create value and growth as well as technological knowledge and legitimacy through new knowledge resources. Organizational intelligence integrates the technology variable into production and business systems, establishing a basis to advance decision-making processes. When strategically integrated, these factors have the power to promote enterprise resilience, robustness, and sustainability. This book provides a unique perspective on how knowledge, information, and data analytics create opportunities and challenges for sustainable enterprise excellence. It also shows how the value of digital technology at both personal and industrial levels leads to new opportunities for creating experiences, processes, and organizational forms that fundamentally reshape organizations.

Media Innovation and Entrepreneurship
Media Innovation and Entrepreneurship

Author: Michelle Ferrier

Publisher:

Published: 2017-10-24

Total Pages:

ISBN-13: 9781989014004

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Media Innovation & Entrepreneurship is an open, collaboratively written and edited volume designed to fill the needs of a growing number of journalism and mass communications programs in the U.S. that are teaching media entrepreneurship, media innovation, and the business of journalism to undergraduate and graduate students.

Big Data for Entrepreneurship and Sustainable Development
Big Data for Entrepreneurship and Sustainable Development

Author: Mohammed El Amine Abdelli

Publisher: CRC Press

Published: 2021-12-09

Total Pages: 223

ISBN-13: 1000454401

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This book provides insight for researchers and decision-makers on the application of data in the entrepreneurship and sustainable development sector. This book covers how Big Data for Industry 4.0 and entrepreneurship are effective in resolving business, social, and economic problems. The book discusses how entrepreneurs use Big Data to cut costs and minimize the waste of time. It offers how using Big Data can increase efficiency, enables the studying of competitors, can improve the pricing of products, increase sales and loyalty, and can ensure the right people are hired. The book presents how decision-makers can make use of Big Data to resolve economic and social problems. Analyze the development of the economy and enhance the business climate. This book is for researchers, PhD students, and entrepreneurs and can also be of interest for transforming governments as well as businesses.

New Horizons for a Data-Driven Economy
New Horizons for a Data-Driven Economy

Author: José María Cavanillas

Publisher: Springer

Published: 2016-04-04

Total Pages: 312

ISBN-13: 3319215698

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In this book readers will find technological discussions on the existing and emerging technologies across the different stages of the big data value chain. They will learn about legal aspects of big data, the social impact, and about education needs and requirements. And they will discover the business perspective and how big data technology can be exploited to deliver value within different sectors of the economy. The book is structured in four parts: Part I “The Big Data Opportunity” explores the value potential of big data with a particular focus on the European context. It also describes the legal, business and social dimensions that need to be addressed, and briefly introduces the European Commission’s BIG project. Part II “The Big Data Value Chain” details the complete big data lifecycle from a technical point of view, ranging from data acquisition, analysis, curation and storage, to data usage and exploitation. Next, Part III “Usage and Exploitation of Big Data” illustrates the value creation possibilities of big data applications in various sectors, including industry, healthcare, finance, energy, media and public services. Finally, Part IV “A Roadmap for Big Data Research” identifies and prioritizes the cross-sectorial requirements for big data research, and outlines the most urgent and challenging technological, economic, political and societal issues for big data in Europe. This compendium summarizes more than two years of work performed by a leading group of major European research centers and industries in the context of the BIG project. It brings together research findings, forecasts and estimates related to this challenging technological context that is becoming the major axis of the new digitally transformed business environment.

Digital Entrepreneurship
Digital Entrepreneurship

Author: Mariusz Soltanifar

Publisher: Springer Nature

Published: 2020-11-13

Total Pages: 339

ISBN-13: 3030539148

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This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leading companies and economies that shape world business today and tomorrow. Digital entrepreneurship and the companies steering it have an enormous global impact; they promise to transform the business world and change the way we communicate with each other. These companies use digitalization and artificial intelligence to enhance the quality of decisions and augment their business and customer operations. This book demonstrates how cloud services are continuing to evolve; how cryptocurrencies are traded in the banking industry; how platforms are created to commercialize business, and how, taken together, these developments provide new opportunities in the digitalized era. Further, it discusses a wide range of digital factors changing the way businesses operate, including artificial intelligence, chatbots, voice search, augmented and virtual reality, as well as cyber threats and data privacy management. “Digitalization mirrors the Industrial Revolution’s impact. This book provides a complement of perspectives on the opportunities emanating from such a deep seated change in our economy. It is a comprehensive collection of thought leadership mapped into a very useful framework. Scholars, digital entrepreneurs and practitioners will benefit from this timely work.” Gina O’Connor, Professor of Innovation Management at Babson College, USA “This book defines and delineates the requirements for companies to enable their businesses to succeed in a post-COVID19 world. This book deftly examines how to accomplish and achieve digital entrepreneurship by leveraging cloud computing, AI, IoT and other critical technologies. This is truly a unique “must-read” book because it goes beyond theory and provides practical examples.” Charlie Isaacs, CTO of Customer Connection at Salesforce.com, USA "This book provides digital entrepreneurs useful guidance identifying, validating and building their venture. The international authors developed new perspectives on digital entrepreneurship that can support to create impact ventures.” Felix Staeritz, CEO FoundersLane, Member of the World Economic Forum Digital Leaders Board and bestselling author of FightBack, Germany

Encyclopedia of Organizational Knowledge, Administration, and Technology
Encyclopedia of Organizational Knowledge, Administration, and Technology

Author: Khosrow-Pour D.B.A., Mehdi

Publisher: IGI Global

Published: 2020-09-29

Total Pages: 2734

ISBN-13: 1799834743

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For any organization to be successful, it must operate in such a manner that knowledge and information, human resources, and technology are continually taken into consideration and managed effectively. Business concepts are always present regardless of the field or industry – in education, government, healthcare, not-for-profit, engineering, hospitality/tourism, among others. Maintaining organizational awareness and a strategic frame of mind is critical to meeting goals, gaining competitive advantage, and ultimately ensuring sustainability. The Encyclopedia of Organizational Knowledge, Administration, and Technology is an inaugural five-volume publication that offers 193 completely new and previously unpublished articles authored by leading experts on the latest concepts, issues, challenges, innovations, and opportunities covering all aspects of modern organizations. Moreover, it is comprised of content that highlights major breakthroughs, discoveries, and authoritative research results as they pertain to all aspects of organizational growth and development including methodologies that can help companies thrive and analytical tools that assess an organization’s internal health and performance. Insights are offered in key topics such as organizational structure, strategic leadership, information technology management, and business analytics, among others. The knowledge compiled in this publication is designed for entrepreneurs, managers, executives, investors, economic analysts, computer engineers, software programmers, human resource departments, and other industry professionals seeking to understand the latest tools to emerge from this field and who are looking to incorporate them in their practice. Additionally, academicians, researchers, and students in fields that include but are not limited to business, management science, organizational development, entrepreneurship, sociology, corporate psychology, computer science, and information technology will benefit from the research compiled within this publication.