Cybermarketing
Cybermarketing

Author: Pauline Bickerton

Publisher: Routledge

Published: 2007-06-01

Total Pages: 372

ISBN-13: 1136412220

DOWNLOAD EBOOK

'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product. This new edition both follows on the success of and adds significantly to the first edition by: * Increasing the up to date case material * Having a live Internet site to support the book * Adding a collection of key URLs for market research purposes * Adding a new section on marketing information systems * More coverage on electronic direct and 1 to 1 marketing * Covering intranets for Marcomms in more depth * Building on 'Justifying the Business Case' * Updated and expanded information on pricing and branding. This new edition, confirms 'Cybermarketing' as both the most comprehensive and accessible guide to the net for marketing professionals at all levels.

Cybermarketing
Cybermarketing

Author: Philippe D. Monnier

Publisher:

Published: 1999

Total Pages: 146

ISBN-13:

DOWNLOAD EBOOK

"Guide on how to make use of commercial possibilities of the Internet aimed at enterprise managers in developing countries"--T.p. verso.

Internet Marketing Research: Theory and Practice
Internet Marketing Research: Theory and Practice

Author: Lee, Ook

Publisher: IGI Global

Published: 2000-07-01

Total Pages: 269

ISBN-13: 1930708890

DOWNLOAD EBOOK

Internet marketing has become an important issue for many businesses around the world which have any form of commercial presence on the net. It is often perceived that doing business on the Internet mostly requires competency in the technology area. However as many dot com companies are failing due to lack of revenue generation, which could be induced by the inadequate marketing and marketing research, practitioners and scholars of e-commerce are keen to obtain a better understanding of the whole phenomenon of Internet marketing. To understand what's working as an Internet marketing strategy or tactic, one needs to conduct marketing research using rigorous statistical methodology.

Cybermarketing Essentials for Success
Cybermarketing Essentials for Success

Author: Craig Settles

Publisher:

Published: 1995

Total Pages: 284

ISBN-13: 9781562763282

DOWNLOAD EBOOK

Traditional marketing does not address the radically different dynamics of the cyber world, but Cyber Marketing does. It provides a multidimensional marketing strategy that includes generating sales, selling to existing customers, providing customer service and support, and supplementing traditional marketing activities.

E-Commerce
E-Commerce

Author: Mamta Bhusry

Publisher: Firewall Media

Published: 2005

Total Pages: 230

ISBN-13: 9788170081197

DOWNLOAD EBOOK

Marketing Management
Marketing Management

Author: Rittik Chandra

Publisher: BookRix

Published: 2013-07-25

Total Pages: 282

ISBN-13: 373093581X

DOWNLOAD EBOOK

Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Rapidly emerging forces of globalization have led firms to market beyond the borders of their home countries, making international marketing highly significant and an integral part of a firm's marketing strategy. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. In part, this is because the role of a marketing manager can vary significantly based on a business's size, corporate culture, and industry context.

Marketing Management
Marketing Management

Author: M. C. Cant

Publisher: Juta and Company Ltd

Published: 2009

Total Pages: 628

ISBN-13: 9780702171888

DOWNLOAD EBOOK

Focusing on the environment, market research, buyer behavior, cyber marketing, and positioning, this newly revised edition based primarily on South African companies provides a comprehensive overview of marketing theory.

Internal Marketing
Internal Marketing

Author: Pervaiz K. Ahmed

Publisher: Routledge

Published: 2013-06-17

Total Pages: 320

ISBN-13: 1136394583

DOWNLOAD EBOOK

A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice * Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management * Highlights the techniques managers need to understand to use IM effectively within their organizations * Contains a range of international and up to the minute examples and cases of best practice from companies around the world Throughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization.

Introduction to Marketing
Introduction to Marketing

Author: Johan Botha

Publisher: Juta and Company Ltd

Published: 2005-09

Total Pages: 348

ISBN-13: 9780702165115

DOWNLOAD EBOOK

With a full explanation on the basic principles of marketing, this guidebook helps readers answer such questions as What is marketing? What is a marketing forecast? and What is the best way to conduct market research? Written by professionals for students and entrepreneurs, this text also features international case studies, numerous up-to-date examples of the latest developments and trends in marketing, and tried and tested information that helps students learn.

Integrated Marketing Communications
Integrated Marketing Communications

Author: Philip J. Kitchen

Publisher: Psychology Press

Published: 2004

Total Pages: 208

ISBN-13: 0415314216

DOWNLOAD EBOOK

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications.