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Author: Fevzi Okumus
Publisher: Emerald Group Publishing
Published: 2023-01-25
Total Pages: 167
ISBN-13: 1804550655
DOWNLOAD EBOOKCutting Edge Research Methods in Hospitality and Tourism sits at the forefront of fast-paced developments in the tourism and hospitality industry, highlighting the importance of applied and pure research to address the theoretical and practical problems and gaps.
Author: Fevzi Okumus
Publisher: Emerald Group Publishing
Published: 2022-04-13
Total Pages: 231
ISBN-13: 1801175489
DOWNLOAD EBOOKContemporary Research Methods in Hospitality and Tourism delivers a comprehensive collection of chapters including new insights for traditional paradigms, approaches, and methods, as well as more recent developments in research methodology in the context of tourism and hospitality.
Author: Fevzi Okumus
Publisher: Emerald Group Publishing
Published: 2022-11-04
Total Pages: 161
ISBN-13: 1801175527
DOWNLOAD EBOOKIn the era of technology and big data, advanced and innovative research methods and conducting effective research to solve emerging problems in tourism and hospitality is critical, making Advanced Research Methods in Hospitality and Tourism a necessity for academics and practitioners.
Author: Robin Nunkoo
Publisher: Edward Elgar Publishing
Published: 2018-07-27
Total Pages: 581
ISBN-13: 1785366289
DOWNLOAD EBOOKAs research in tourism and hospitality reaches maturity, a growing number of methodological approaches are being utilized and, in addition, this knowledge is dispersed across a wide range of journals. Consequently there is a broad and multidisciplinary community of tourism and hospitality researchers whom, at present, need to look widely for support on methods. In this volume, researchers fulfil a pressing need by clearly presenting methodological issues within tourism and hospitality research alongside particular methods and share their experiences of what works, what does not work and where challenges and innovations lie.
Author: Bob Brotherton
Publisher: SAGE
Published: 2008-03-11
Total Pages: 297
ISBN-13: 147390353X
DOWNLOAD EBOOK"This textbook will be used to support undergraduate dissertation supervision. The book clearly sets out the research philosophies, principles and practices relevant to conduct of fieldwork. A useful and informative text to aid the research design and process." - Nazia Ali, Bedfordshire University "A key text for students studying research methods or undertaking a research project in the hospitality and tourism industries." - Lisa Wyld, Westminster Kingsway College "An excellent overview of primary research itself and its application in Hospitality and Tourism." - Jane Warren, SHRM College Hospitality and tourism is the fourth biggest industry in the world. What are the key research issues in the field? What methods are particularly useful to answer questions of management, policy, strategy and general understanding? This is the first comprehensive guide to research methods and issues for students engaged in hospitality and tourism studies. Jargon-free, incisive and relevant, the book offers an uncluttered guide to key concepts and essential research techniques. It is grounded in a real world approach that concentrates upon the issues that students will encounter in their studies and work experience. It fills an enormous gap in the field providing students with the first dedicated introduction to research methods for hospitality and tourism students.
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Publisher:
Published: 2007
Total Pages:
ISBN-13:
DOWNLOAD EBOOKAuthor: Zheng Xiang
Publisher: Springer
Published: 2016-10-12
Total Pages: 309
ISBN-13: 3319442635
DOWNLOAD EBOOKThis book presents cutting edge research on the development of analytics in travel and tourism. It introduces new conceptual frameworks and measurement tools, as well as applications and case studies for destination marketing and management. It is divided into five parts: Part one on travel demand analytics focuses on conceptualizing and implementing travel demand modeling using big data. It illustrates new ways to identify, generate and utilize large quantities of data in tourism demand forecasting and modeling. Part two focuses on analytics in travel and everyday life, presenting recent developments in wearable computers and physiological measurement devices, and the implications for our understanding of on-the-go travelers and tourism design. Part three embraces tourism geoanalytics, correlating social media and geo-based data with tourism statistics. Part four discusses web-based and social media analytics and presents the latest developments in utilizing user-generated content on the Internet to understand a number of managerial problems. The final part is a collection of case studies using web-based and social media analytics, with examples from the Sochi Olympics on Twitter, leveraging online reviews in the hotel industry, and evaluating destination communications and market intelligence with online hotel reviews. The chapters in this section collectively describe a range of different approaches to understanding market dynamics in tourism and hospitality.
Author: Marianna Sigala
Publisher: Springer Nature
Published:
Total Pages: 271
ISBN-13: 9819718910
DOWNLOAD EBOOKAuthor: Levent Altinay
Publisher: Routledge
Published: 2009-11-04
Total Pages: 256
ISBN-13: 1136373519
DOWNLOAD EBOOKPlanning Research in Hospitality and Tourism provides a concise and clear approach to planning research projects which are a necessity in most hospitality and tourism courses taught at degree level. The text considers the particular characteristics of the hospitality and tourism industry, whilst providing a balanced approach toward both quantitative and qualitative methods of research. The text also carefully considers the international aspect of the industry and the people it employees, which supports the books aims of: * Providing an excellent understanding of the basic principles of conducting research, in a straight forward “no nonsense” guide * Carefully considering the particular characteristics of the hospitality and tourism sectors in relation to embarking on a research project in the area * Including in each chapter an “International Dimension” section, as well as case studies, questions and reflections on the research process
Author:
Publisher:
Published: 2007-01-01
Total Pages: 544
ISBN-13: 9788182471535
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