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Author: Susan Strasser
Publisher: Pantheon
Published: 1989
Total Pages: 360
ISBN-13:
DOWNLOAD EBOOKA history of modern marketing, the dynamic processes of advertising, production, and sales that transformed turn-of-the century America.
Author: Micheline Maynard
Publisher: Simon and Schuster
Published: 2022-02-22
Total Pages: 256
ISBN-13: 1982164638
DOWNLOAD EBOOKFrom an accomplished journalist, this illuminating chronicle of the trials, tribulations, and triumph of Zingerman’s—a beloved, $70 million-dollar Michigan-based gourmet food store with global reach—is “thoughtful reading for foodies and entrepreneurs” (Kirkus Reviews). Certain businesses are legendary, exerting immense influence in their field. Zingerman’s in Ann Arbor, Michigan, is one of those places. Over the years the flagship deli has expanded into a community of more than a dozen businesses, including a wildly successful mail order operation, restaurants, bakery, coffee roastery, creamery, candy maker, and events space—transforming Ann Arbor into a destination for food lovers. Founded in 1982 by Paul Saginaw and Ari Weinzweig, Zingerman’s philosophy of good food, excellent service, and sound finances has turned it into a company whose reach spans all corners of the gourmet food world.? Famous for its generous deli sandwiches, fresh bread, and flavorful coffee—all locally produced—Zingerman’s is also widely celebrated for its superb customer service and employee equity. The culture is one of respect and innovation, while maintaining very high standards. Every employee has access to the financial records, everyone has a voice, and everyone is heard. It has legions of enthusiastic customers, fans across the food world, and business principles and a work ethic that have been admired, analyzed, and copied. All that is revealed here, in Micheline Maynard’s Satisfaction Guaranteed. Discover how by 2019, Zingerman’s employed hundreds of employees and achieved close to $70 million in annual sales. When the pandemic struck, Zingerman’s growth momentarily screeched to a halt—but it survived by reinventing itself, while still serving its beloved food and selling its wide array of groceries. Now, as Zingerman’s looks forward to a half century in business, it is on track for stronger results than ever. A recipe for success in business and in life, Satisfaction Guaranteed provides a roadmap for manifesting joy and purpose in everything you do.
Author: Karelia Stetz-Waters
Publisher: Forever
Published: 2021-06
Total Pages: 368
ISBN-13: 9781538735527
DOWNLOAD EBOOKOpposites attract in this playful and laugh-out-loud rom-com from Lambda Award finalist Karelia Stetz-Waters. Cade Elgin has a life and career in New York City, and she's determined to get back to both as soon as possible after her aunt's funeral in Portland. However, when she unexpectedly inherits her aunt's sex toy store -- and has to save it from foreclosure -- Cade realizes she's not going anywhere. But making Share the Love profitable won't be as easy as Cade had hoped. Her new partner has an infuriating lack of business sense, and an infuriating ability to turn Cade on. Selena Mathis knows that nothing is more important than saving Share the Love. Not her pride, not her inconvenient attraction toward her new business partner. Cade may be more buttoned-up than Selena usually goes for, but that doesn't mean she doesn't know how to turn the store around. But the more they work together, the harder it becomes for Selena to ignore her growing feelings for Cade. And she starts to wonder if there is something more important than saving Share the Love.
Author: Robert C. Kausen
Publisher: Life Education Incorporated
Published: 1988
Total Pages: 144
ISBN-13: 9780945787556
DOWNLOAD EBOOKAuthor: Claes Fornell
Publisher: Springer Nature
Published: 2020-03-27
Total Pages: 217
ISBN-13: 3030135624
DOWNLOAD EBOOKWith major retailers closing brick-and-mortar stores every month and the continued shift to online shopping, there is a major push to strengthen customer loyalty by improving the customer experience. The two most important qualities that consumers look for are convenience and efficiency. Finally a source is available that will give retailers and companies in general the insight needed to enhance customer satisfaction while improving the overall shopping experience. This book uses the world-leading findings from the American Customer Satisfaction Index (ACSI) and its accompanying Global Customer Satisfaction Index (GCSI) – invaluable, incomparable sources of consumer insights and information, to inform best practices for improving the consumer experience, better satisfying customers, and achieving profitable customer loyalty today and into the rapidly changing future. This book will help us understand where we were, where we are today, and where we are heading tomorrow in providing exceptional customer experiences. It is a must-read for marketing professionals and customer-focused senior executives alike.
Author: Rachel Swift
Publisher: Hachette UK
Published: 2001-01-01
Total Pages: 320
ISBN-13: 0759521514
DOWNLOAD EBOOKFINALLY -- A BOOK THAT REVEALS WHAT WOMEN TRULY WANT DURING SEX! Based on confessions and stories from hundreds of women, this book tells you everything: from how to become the perfect lover to what moves to avoid when wooing and seducing the woman of your dreams to what kinds of men women like most. Bestselling sex author Rachel Swift gives you reality-tested advice that's fun, frank, and lets you know... -- Whether size really matters -- The #1 position for women -- Why you should let her climax first -- Why humor is the ultimate aphrodisiac -- Why women insist on keeping the lights off -- Why self-pleasure gives her more frequent fulfillment than pleasure with a partner -- When her faked orgasm can actually be good for her -- and for you -- How to keep going for as long you both want -- The secret to male multiple orgasms -- The importance of communicating before, during, and -- most of all -- after sex.
Author: Dan S. Kennedy
Publisher: Simon and Schuster
Published: 2011-02-14
Total Pages: 240
ISBN-13: 1440511411
DOWNLOAD EBOOKRev. ed. of: The ultimate sales letter: attract new customers, boost your sales. 3rd ed. 2006.
Author: Nigel Hill
Publisher: Routledge
Published: 2017-03-02
Total Pages: 349
ISBN-13: 1351888552
DOWNLOAD EBOOKCustomer satisfaction and loyalty are becoming increasingly important to most organizations since the financial benefits from improving them have been well documented. This book presents a thorough examination of how to use research to understand customer satisfaction and loyalty. It takes the reader step-by-step through the process of designing and conducting a survey to generate accurate measures of customer satisfaction and loyalty. The research process is explained in detail, including questionnaire design, analysis and reporting, but the book also covers other elements of an effective customer satisfaction process. These include project planning, communicating with customers before, during and after the survey, as well as providing internal feedback and taking effective action to address issues raised by the survey. There is also comprehensive coverage of loyalty measurement methodologies as well as the satisfaction-profit chain and associated modelling and forecasting techniques.
Author: Lauren Blakely
Publisher:
Published: 2019-06-21
Total Pages: 280
ISBN-13: 9781732575561
DOWNLOAD EBOOKWhat's a man to do when the one who got away comes roaring back into his life, working smack dab next to him in the same office? Resist, of course. Especially since the woman I want happens to be my boss's daughter. But when captivating, brilliant, sexy as sin Sloane issues me a challenge-- make her purr like no man has done before, I don't say no. I say, how about seven nights of O lessons? And at the end, we'll walk away. It seemed like a good idea at the time. Until the rules changed...
Author: Jeffrey H. Gitomer
Publisher: Bard Press (TX)
Published: 1998
Total Pages: 330
ISBN-13:
DOWNLOAD EBOOKA nationally syndicated columnist and sales trainer shows how to convert "satisfied" customers into "loyal" customers. Includes real-world techniques, helpful checklists, inspiring stories, and thought-provoking self-tests.
