Customer Relationship Imprinting
Customer Relationship Imprinting

Author: Michael Barnett

Publisher: Sound Wisdom

Published: 2022-04-19

Total Pages: 228

ISBN-13: 1640953663

DOWNLOAD EBOOK

Significantly improve customer attraction, acquisition, and retention with this groundbreaking six-step program for creating exceptional customer relationships. Follow this formula and your customers will follow you! While many customer service books discuss customer loyalty, the concept of customer imprinting has never been introduced into the customer service conversation—until now. Customer Relationship Imprinting reveals why some businesses have fiercely loyal customers who will pay much more for the same goods and services instead of doing business with their competitors. Barnett demystifies the success secrets of these top customer-centric businesses so that you can infuse the main ingredients of customer imprinting into your organization. The result? You’ll not only strengthen customer bonds—you’ll create an amazing internal employee culture. With so much confusion on how to provide great customer service, Customer Relationship Imprinting provides a clear path to delivering extraordinary service consistently. You’ll discover: The three sectors of impact that can elevate or devastate your business How to trade transactional flings for loyal customer relationships What Relational Velcro is and how to use it to maximize meaningful customer interactions Who Service Architects are and how to empower them to build a strong brand framework And much more! Practical tools, insightful stories, and a team-reading option make Customer Relationship Imprinting a must-have book for service professionals, CEOs, and managers from all segments of business.

Starting Up in Business Networks
Starting Up in Business Networks

Author: Lise Aaboen

Publisher: Springer

Published: 2016-11-17

Total Pages: 325

ISBN-13: 1137527196

DOWNLOAD EBOOK

This book offers a novel perspective on starting-up new business ventures through examining the process by which they become part of the existing business environment. The book highlights the importance of inter-organizational business relationships. Asserting that new ventures need to interact and connect with customers and suppliers, alongside policy actors and universities, Starting up in Business Networks demonstrates how beginning a new venture demands initiating and developing business relationships. Noting a lack of prior research into the process by which start-ups embed into an existing business network, this book presents examples from countries such as Sweden, Italy, the Netherlands and China to analyse the emergence and evolution of start-up business networks.

Customer Relationship Marketing
Customer Relationship Marketing

Author: Merlin Stone

Publisher: Kogan Page Publishers

Published: 2000

Total Pages: 244

ISBN-13: 9780749427009

DOWNLOAD EBOOK

Relationship marketing is considered by most major corporations to be one of the keys to unlocking the full power of e-commerce in the 21st century. In order that customers and consumers can be targeted effectively, a lasting relationship with each and every one is required. For this to be effectively achieved, there is a need for long-term strategy and technological investment. But where do businesses start? This practical guide is designed to set any organization on the path to planning CRM strategy and offers advice to ensure long-term success. This second edition is revised to take account of research since the first edition, and contains examples.

Imprinting and Early Learning
Imprinting and Early Learning

Author: Wladyslaw Sluckin

Publisher: Routledge

Published: 2017-07-12

Total Pages: 269

ISBN-13: 1351513184

DOWNLOAD EBOOK

What is imprinting and what role does it play in the early development of the individual? What is its theoretical importance for understanding the mechanisms of instinct and learning? What is its significance in the development of the young of our own species? This book attempts to answer all these questions. In recent years imprinting has attracted much interest. This has been in no small measure the result of the admirable writings of Konrad Lorenz. The continued interest in this field of research has been bound up with the realization among students of behavior that imprinting and imprinting-like processes may be highly significant in the ontogenetic development of very many species, possibly including our own. The study of imprinting has become an area of collaboration between zoologists, who were the initiators of the research, and psychologists, who promptly took it up and extended it. Imprinting and Early Learning is a compendium of the data and experimental reports on the youthful study of imprinting and early learning-a progress report that traces the history of interest in the theory of imprinting and similar processes, considers imprinting side by side with related concepts and empirical studies, reviews the full range of experiments that illuminate the characteristic nature of imprinting, elucidates the relationship of imprinting to conditioning and early learning, and points out the implications of imprinting for work in educational, social and abnormal psychology.

The Experiential Learning Toolkit
The Experiential Learning Toolkit

Author: Colin Beard

Publisher: Kogan Page Publishers

Published: 2010-07-03

Total Pages: 288

ISBN-13: 0749459344

DOWNLOAD EBOOK

The Experiential Learning Toolkit presents a diverse range of practical exercises based on the theory of experiential learning, which is concerned with learning through direct experience to create more effective, engaging and embedded learning. Author Colin Beard has compiled more than thirty internationally tried and tested learning 'experiences', which cover corporate training, individual and organizational development and education. Each experiential activity includes the essential practical information required to deliver the exercise. As well as design tips and further reading there are clear titles for each activity that highlight the underpinning core theoretical concepts. The Experiential Learning Toolkit includes a wide range of training needs and topics including: effective customer service training and telephone skills; outdoor learning, including service learning; negotiating and assertiveness skills; strategic and higher level thinking; effective presentation skills; developing innovative and creative minds. Trainers will find this an invaluable resource, with fresh approaches that will engage and inspire learners. The Experiential Learning Toolkit is a companion text to the internationally best-selling Experiential Learning by Colin Beard and John Wilson (also published by Kogan Page).

Entrepreneurial Essence in Family Businesses
Entrepreneurial Essence in Family Businesses

Author: Bernardo Bertoldi

Publisher: Springer Nature

Published: 2021-01-04

Total Pages: 166

ISBN-13: 3030637425

DOWNLOAD EBOOK

This monograph seeks to identify the mechanism that successfully guides the continuity of the family business through generations. Different perspectives have been used through years: from the identification of the entrepreneurial characteristics to the succession model implemented, and to the educational path for the next generations of entrepreneurs. In this context, the book focuses the attention on the link between different generations of entrepreneurs. In particular, it presents and analyzes the evolutive circle of the family business among generations. This approach permits a holistic view of the intergenerational entrepreneurship within the entrepreneurial families and their businesses. Once intergenerational entrepreneurship has been deeply described, two areas in which the next generation must excel are analyzed: the adaptation to the evolution of the external environment, and the leadership attitude. The author's central message is that evolution happens when the entrepreneurial processes are absorbed by the next generation through the learning of heuristics. Having a leadership style is more than setting a vision, which has to do with strategy and taking important decisions.