Customer-Centric Knowledge Management
Customer-Centric Knowledge Management

Author: Minwir Al-Shammari

Publisher: Information Science Reference

Published: 2011-07-01

Total Pages: 315

ISBN-13: 9781613500910

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"This book is a comprehensive collection addressing managerial and technical aspects of customer-centric knowledge implementation, contributing to the dynamic and emerging fields of organizational knowledge management, customer relationship management, and information and communication technologies"--Provided by publisher.

Customer-Centric Marketing Strategies: Tools for Building Organizational Performance
Customer-Centric Marketing Strategies: Tools for Building Organizational Performance

Author: Kaufmann, Hans-Ruediger

Publisher: IGI Global

Published: 2012-11-30

Total Pages: 675

ISBN-13: 1466625252

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As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organization’s financial and marketing performance.

Customer Centricity
Customer Centricity

Author: Peter Fader

Publisher:

Published: 2012

Total Pages: 128

ISBN-13:

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Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers...and then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term.

Customer Knowledge Management
Customer Knowledge Management

Author: Silvio Wilde

Publisher: Springer Science & Business Media

Published: 2011-01-04

Total Pages: 152

ISBN-13: 3642164757

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Managing and transferring knowledge - at the right time, in the right place and with the right quality for customers - enables companies to survive in times of fierce competition. The focus of this work is therefore on Knowledge Management and Customer Relationship Management. The theoretical part comprises several approaches to knowledge, its transfer and the barriers to be overcome when sharing knowledge. This is followed by a description of CRM and CKM (Customer Knowledge Management), outlining how crucial their successful use is. The practical part explores on the one hand the dependence on knowledge and on the other hand its availability for a good customer relationship. It includes a case study that investigates both the administrative and the operational area of a concrete company. The survey results are then discussed in detail, key success factors identified and mistakes pointed out. After this critical analysis, final recommendations are given that every company can benefit from.

Knowledge Driven Service Innovation and Management: IT Strategies for Business Alignment and Value Creation
Knowledge Driven Service Innovation and Management: IT Strategies for Business Alignment and Value Creation

Author: Chew, Eng K.

Publisher: IGI Global

Published: 2012-11-30

Total Pages: 620

ISBN-13: 1466625139

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"This book provides a comprehensive collection of research and analysis on the principles of service, knowledge and organizational capabilities, clarifying IT strategy procedures and management practices and how they are used to shape a firm's knowledge resources"--Provided by publisher.

Customer Knowledge Management
Customer Knowledge Management

Author: Minwir Al-Shammari

Publisher: IGI Global Snippet

Published: 2009

Total Pages: 360

ISBN-13: 9781605662589

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Introduces an integrated approach to analyzing and building customer knowledge management (CKM) synergy for sustainable competitive advantage. Provides coverage of CKM concepts, methodologies, tools, issues, applications, and future trends.

Customer Knowledge Management: People, Processes, and Technology
Customer Knowledge Management: People, Processes, and Technology

Author: Al-Shammari, Minwir

Publisher: IGI Global

Published: 2009-03-31

Total Pages: 386

ISBN-13: 1605662593

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"This book introduces an integrated approach to analyzing and building customer knowledge management (CKM) synergy from distinctive core advantages found in key organizational elements"--Provided by publisher.

The Customer Centricity Playbook
The Customer Centricity Playbook

Author: Peter Fader

Publisher: University of Pennsylvania Press

Published: 2018-10-30

Total Pages: 136

ISBN-13: 1613631413

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A 2019 Axiom Business Award winner. In The Customer Centricity Playbook , Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.

Knowledge Management
Knowledge Management

Author: Daryl Morey

Publisher: MIT Press

Published: 2002

Total Pages: 458

ISBN-13: 9780262632614

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An introduction to the field of knowledgemanagement.

Strategic Management in the Knowledge Economy
Strategic Management in the Knowledge Economy

Author: Marius Leibold

Publisher: John Wiley & Sons

Published: 2007-06-27

Total Pages: 355

ISBN-13: 3895786101

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Due to the dramatic shifts in the knowledge economy, this book provides a significant departure from traditional strategic management concepts and practice. Designed for both advanced students and business managers, it presents a unique combination of new strategic management theory, carefully selected strategic management articles by prominent scholars such as Gary Hamel, Michael Porter, Peter Senge, and real-world case studies. On top of this, the authors link powerful new benchmarks in strategic management thinking, including the concepts of Socio-Cultural Network Dynamics, Systemic Scorecards, and Customer Knowledge Management with practical business challenges and solutions of blue-chip companies with a superior performance (Lafite-Rothschild, Who's Who, Holcim, BRL Hardy, Kuoni BTI, Deutsche Bank, Unisys, Novartis).