Crusading for Globalization
Crusading for Globalization

Author: Janick Marina Schaufelbuehl

Publisher: University of Pennsylvania Press

Published: 2025-02-11

Total Pages: 315

ISBN-13: 1512827142

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The first book to shed light on what caused corporate executives to pursue a pro-globalization agenda over the last eight decades Crusading for Globalization tells the story of an extraordinarily influential group of business executives at the helms of the largest US multinational corporations and their quest to drive globalization forward over the last eight decades. Janick Marina Schaufelbuehl argues that the spectacular expansion of international investment, trade, and production after 1945 cannot be understood without considering the role played by these corporate globalizers and the organization they created, the US Council (today’s United States Council for International Business). By shaping governmental policy through their congressional lobbying and close connections to successive presidential administrations, US Council members, including executives from General Electric, Coca Cola, and IBM, among others, consistently fought for ever more market deregulation, culminating in the creation of the World Trade Organization in 1995. Crusading for Globalization is also a book about those who opposed the growing might of multinationals. In the years immediately after World War II, resistance came from business protectionists, before labor and policymakers from the Global South joined the effort in the early 1970s. Schaufelbuehl breaks new ground by offering a panorama of this early anti-globalization movement, and by showing how the leaders of multinationals organized to limit its political influence. She also examines continuities between this early movement and the opposition to globalization that emerged at the beginning of the twenty-first century from the left and the populist right and discusses how business responded by promoting corporate social responsibility and voluntary guidelines. The first book to shed light on what caused corporate executives to pursue a pro-globalization agenda and to examine their methods for dealing with their opponents, Crusading for Globalization reveals the historical roots of today’s disparities in wealth and income distribution.

The French Challenge
The French Challenge

Author: Philip H. Gordon

Publisher: Rowman & Littlefield

Published: 2004-06-23

Total Pages: 180

ISBN-13: 9780815798651

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In August 1999 a forty-six-year-old sheep farmer name José Bové was arrested for dismantling the construction site of a new McDonald's restaurant in the south of France. A few months later Bové built on his fame by smuggling huge chunks of Roquefort cheese into Seattle, where he was among the leaders of the antiglobalization protests against the World Trade Organization summit. Bové's crusade against globalization helped provoke a debate both within France and beyond about the pros and cons of a world in which financial, commercial, human, cultural, and technology flows move faster and more extensively than ever before. As the French struggle to preserve the country's identity, heritage, and distinctiveness, they are nonetheless adapting to a new economy and an interdependent world. This book deals with France's effort to adapt to globalization and its consequences for France's economy, cultural identity, domestic politics, and foreign relations. The authors begin by analyzing the structural transformation of the French economy, driven first by liberalization within the European Union and more recently by globalization. By examining a wide variety of possible measures of globalization and liberalization, the authors conclude that the French economy's adaptation has been far reaching and largely successful, even if French leaders prefer to downplay the extent of these changes in response to political pressures and public opinion. They call this adaptation "globalization by stealth." The authors also examine the relationship between trade, culture, and identity and explain why globalization has rendered the three inseparable. They show how globalization is contributing to the restructuring of the traditional French political spectrum and blurring the traditional differences between left and right. Finally, they explore France's effort to tame globalization—maîtriser la mondialisation—and the possible consequences and lessons of the French s

The Athletic Crusade
The Athletic Crusade

Author: Gerald R. Gems

Publisher: U of Nebraska Press

Published: 2006-01-01

Total Pages: 244

ISBN-13: 0803222165

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The Athletic Crusade is the first book to systematically analyze the role of sports in the expansion of U.S. empire from the 1890s through World War II. Gerald R. Gems details how white, Anglo-Saxon Protestant males set the standard for inclusion within American society, transferred that standard to foreign territories, and subtly used American sports to instill allegedly desirable racial, moral, and commercial virtues in colonial subjects. In the realm of such expansion, sports provided a less harsh, less militaristic means of instilling belief in a dominant system?s values and principles than more overt methods such as war. The process of change, however, had unexpected consequences as subordinate groups adapted or even rejected American overtures. Sport became a means for nonwhites to challenge whiteness, Social Darwinism, and cultural hegemony by establishing their own physical prowess, claiming a measure of esteem, and creating a greater sense of national identity. Gems shows the direct influence of sports in Hawaii, the Philippines, Puerto Rico, Cuba, and the Dominican Republic and explores their comparatively minimal influence in countries such as China and Japan. Amid increasing globalization, The Athletic Crusade offers a welcome perspective on how the United States has attempted to spread its influence in the past and the implications for the future of indigenous and other societies.

How "American" Is Globalization?
How

Author: William H. Marling

Publisher: JHU Press

Published: 2006-06-12

Total Pages: 262

ISBN-13: 0801889332

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William Marling's provocative work analyzes—in specific terms—the impacts of American technology and culture on foreign societies. Marling answers his own question—how "American" is globalization?—with two seemingly contradictory answers: "less than you think" and "more than you know." Deconstructing the myth of global Americanization, he argues that despite the typically American belief that the United States dominates foreign countries, the practical effects of "Americanization" amount to less than one might suppose. Critics point to the uneven popularity of McDonalds as a prime example of globalization and supposed American hegemony in the world. But Marling shows, in a series of case studies, that local cultures are intrinsically resilient and that local languages, eating habits, land use, education systems, and other social patterns determine the extent to which American culture is imported and adapted to native needs. He argues that globalization can actually accentuate local cultures, which often put their own imprint on what they import—from translating films and television into hundreds of languages to changing the menu at a McDonalds to include the Japanese favorite Chicken Tastuta. Marling also examines the unexpected ways in which American technology travels abroad: the technological transferability of the ATM, the practice of franchising, and "shop-floor" American innovations like shipping containers, bar codes, and computers. These technologies convey American attitudes about work, leisure, convenience, credit, and travel, but as Marling shows, they take root overseas in ways that are anything but "American."

Rethinking Globalism
Rethinking Globalism

Author: Manfred B. Steger

Publisher: Rowman & Littlefield

Published: 2004

Total Pages: 296

ISBN-13: 9780742525450

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What is the hottest American export since 9/11? The contributors to this provocative volume contend that it is Western style globalism-the dominant free market ideology that determines everything from most-favored-nation status to the declaration of war. In this much-needed post-September 11 analysis, an interdisciplinary team of authors shows how central concepts like globalization, liberty, free markets, and free trade are increasingly being subordinated to and lumped together with the war on terrorism led by the U.S. and its allies. The authors here-hailing from all five continents--contend that globalism is being adapted to particular social and political contexts in various parts of the world. Nonetheless, the impact of globalization with an ideological twist can be devastating as military operations and propaganda supplant transnational trade initiatives as the focal point of global exchange. And ironically, the post-9/11 framework contains a major ideological contradiction: Social forces otherwise profiting from expanded global mobility and interchange must come to grips with necessary limitations on certain aspects of globalization. This volume was handcrafted to outline the major lines of inquiry proposed for the new Globalization series, edited by Manfred B. Steger and Terrell Carver. Writing in accessible, engaging prose, the contributors to this anchor volume consider themselves critical globalization theorists who seek to provide readers with a better understanding of how dominant beliefs about globalization fashion their realities and how these ideas can be changed to bring about more equitable social arrangements. Books in the series will share the same perspective and goals.

Globalization and the American South
Globalization and the American South

Author: James Charles Cobb

Publisher: University of Georgia Press

Published: 2005

Total Pages: 252

ISBN-13: 9780820326474

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In 1955 the Fortune magazine list of America's largest corporations included just 18 with headquarters in the Southeast. By 2002 the number had grown to 123. In fact, the South attracted over half of the foreign businesses drawn to the United States in the 1990s. The eight original essays collected here consider this stunning dynamism in ways that help us see anew the region's place in that ever-accelerating, transnational flow of people, capital, and technology known collectively as "globalization." Moving between local and global perspectives, the essays discuss how once faraway places like Latin America, Asia, Africa, and the Indian Subcontinent are now having an impact on the South. One essay, for example, looks at a range of issues behind the explosive growth of North Carolina's Latino population, which grew by almost 400 percent during the 1990s-miles ahead of the national growth percentage of 61. In another essay we learn why BMW workers in Germany, frustrated with the migration of jobs to South Carolina, refer to the American South as "our Mexico." Showing that global forces are often on both sides of the matchup--reshaping the South but also adapting to and exploiting its peculiarities--many of the essays make the point that, although the new ethnic food section at the local Winn-Dixie is one manifestation of globalization, so is the wide-ranging export of such originally southern phenomena as NASCAR and Kentucky Fried Chicken. If a single message emerges from the book, it is this: Beware of tidy accounts of worldwide integration. On one hand, globalization can play to southern shortcomings (think of the region's repute as a source of cheap labor); on the other, the influx of new peoples, customs, and ideas is poised to alter forever the South's historic black-white racial divide.

The Crusades
The Crusades

Author: Christopher Tyerman

Publisher: Sterling Publishing Company, Inc.

Published: 2009

Total Pages: 232

ISBN-13: 9781402768910

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Crusading fervor gripped Europe for more than 200 years, creating one of the most extraordinary episodes in world history. But were the Crusades the first steps in European colonialism, an attempt at ethnic cleansing, a manifestation of religious zeal--or all three? Bringing together issues of colonialism, cultural exchange, and economic exploitation, scholar Christopher Tyerman challenges our assumptions about the Crusades and encourages us to re-evaluate the relationship between past and present.

Globalization, the IMF, and International Banks in Argentina
Globalization, the IMF, and International Banks in Argentina

Author: Christian Hernandez

Publisher: Rowman & Littlefield

Published: 2019-08-27

Total Pages: 257

ISBN-13: 1793607702

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Globalization, the IMF, and International Banks in Argentina: The Model Economic Crisis examines the meaning of mainstream globalization and how it relates to neoliberalism as policymakers, international financiers, and the mainstream press combat populist attempts to de-globalize. Christian Hernandez chronicles the failures of mainstream globalism— and its resilience. Hernandez examines the case of Argentina as a microcosm of political, economic, and financial distress that has now spread to the United States and Europe. Specifically, it examines how the financial press narrated the globalization of Argentine banks and the Argentine Great Depression shortly thereafter. The book also analyzes over 32 years of IMF-Argentine consultations. This includes the IMF’s return under Mauricio Macri; proving globalization is not dead. Scholars of economics, Latin American studies, and political science will find this book particularly useful.

Globaloney 2.0
Globaloney 2.0

Author: Michael Veseth

Publisher: Rowman & Littlefield

Published: 2010

Total Pages: 242

ISBN-13: 9780742567467

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Globalization is in retreat, but history tells us that this is but a temporary reversal. Globalization will return, but in what form? More cycles of boom and bust? Or can globalization be rebuilt on a more feasible and sustainable platform? These are the compelling questions that Michael Veseth tackles in this thoroughly revised and updated edition of his award-winning book. Veseth shows how pre-crash visions of globalization were based on three powerful myths: that global finance was a stable foundation for a global economy, that global markets homogenized and Americanized the world, and that globalization itself was irresistible--impossible to shape or oppose at any level from the grassroots on up. The world economic crisis has revealed globalization's Achilles heel: the fundamental instability of global financial markets and the unsettled foundation of economic globalization generally. This realization is a necessary first step, but it alone is not enough. We must rethink the rest of globalization's myths, Veseth persuasively argues, if we want to move beyond boom and bust to a sustainable global future.