Managing, Marketing, and Maintaining Maritime and Coastal Tourism
Managing, Marketing, and Maintaining Maritime and Coastal Tourism

Author: Morais de Brito, Mónica

Publisher: IGI Global

Published: 2019-11-29

Total Pages: 325

ISBN-13: 1799815242

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The extraordinary beauty, cultural wealth, and diversity of EU's coastal areas have designated them as one of the preferred destinations for many holiday-goers. The numerous businesses that operate in these heavily traveled areas have to struggle with other similarly-minded companies and with providing sustainable practices for the people and surrounding area. Managing, Marketing, and Maintaining Maritime and Coastal Tourism is a pivotal reference source that provides vital material on the application of multidisciplinary and interdisciplinarity logic surrounding sea tourism. While highlighting topics such as destination marketing, event management, and global business, this publication explores the dynamic capabilities and the methods of overall management of hospitality by the sea. This book is ideally designed for marketers, advertisers, tour directors, cruise directors, travel agents, port managers, coastal cities managers, event coordinators, academics, students, researchers, policymakers, public managers, and tourism entrepreneurs.

Cruise Ship Tourism, 2nd Edition
Cruise Ship Tourism, 2nd Edition

Author: Ross Dowling

Publisher: CABI

Published: 2017-01-25

Total Pages: 623

ISBN-13: 1780646089

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Completely updated and revised, Cruise Ship Tourism, 2nd Edition covers the economic, social and environmental impacts of cruising, combining the latest knowledge and research to provide a comprehensive account of the subject. Despite the industry growing rapidly, there is a substantial gap in the related literature, and this book addresses the key issues for researchers, students and industry professionals. A valuable 'one-stop-shop' for those interested in cruise ships and maritime tourism, this new edition from major names in the field is also an invaluable resource for anyone concerned more widely with tourism and business development.

Cruise Sector Growth
Cruise Sector Growth

Author: Alexis Papathanassis

Publisher: Springer Science & Business Media

Published: 2009-10-21

Total Pages: 196

ISBN-13: 3834983462

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Despite representing a fairly small fraction of global tourism activity, the cruise sector has been experiencing a steady growth rate over the last years. The 1st International Cruise Conference (ICC) and its proceedings documented here face the changes which accompany this process of growth. The corresponding refereed papers are organized under the following themes: New trends and innovations, human resource management, information technology and standardization. The underlying motivation behind this collection of works is to bridge the gap between cruise theory and practice, by providing a ‘living research agenda’ aligned with the cruise sector’s realities and needs.

Nautical Tourism
Nautical Tourism

Author: Tihomir Lukovic

Publisher: CABI

Published: 2013

Total Pages: 253

ISBN-13: 178064244X

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A profitable industry which continues to grow rapidly. Considers economic growth, sustainable development, international policy, consumer demand &world market. Examines provision, expansion of nautical tourism in European economies at different stages of development, comparative analysis of nautical tourism in Pacific. Dowling at Edith Cowan Uni.

The Business and Management of Ocean Cruises
The Business and Management of Ocean Cruises

Author: Michael Vogel

Publisher: CABI

Published: 2012

Total Pages: 291

ISBN-13: 1845938453

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After decades of solid growth, the worldwide ocean cruise sector has become a noticeable economic factor and a significant employer. In the way it combines social, technological and natural systems to form its products, cruise tourism is an increasingly attractive area of study; particularly with regards to the managerial challenges posed by the interaction of these systems. This book brings together industry know-how, managerial experience and academic rigour to cover some of the most important and interesting managerial challenges associated with ocean cruises.

Cruise Sector Challenges
Cruise Sector Challenges

Author: Philip Gibson

Publisher: Springer Science & Business Media

Published: 2011-11-19

Total Pages: 255

ISBN-13: 3834968714

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This textbook presents a compendium of important issues that were discussed at the 2nd International Cruise Conference in Plymouth (UK) between the 18th and 20th February 2010. The focus of the conference was to consider emerging issues, problems and solutions for the cruise industry at a time when trading conditions were perceived to be highly volatile.

Selling the Sea
Selling the Sea

Author: Bob Dickinson

Publisher: Wiley

Published: 2007-04-27

Total Pages: 0

ISBN-13: 9780471749189

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An insider's view of how the cruising business operates Selling the Sea offers a complete picture of the cruise line industry along with step-by-step coverage of how to effectively market the cruising experience. This updated Second Edition features new coverage of how technology has impacted the industry, new niche markets in cruising, and expanded material on shipbuilding and design. It also includes insightful interviews with today's captains, social directors, food and beverage managers, and cruise line executives who have hands-on experience at the day-to-day workings of a cruise ship.

Report on the Development of Cruise Industry in China (2018)
Report on the Development of Cruise Industry in China (2018)

Author: Hong Wang

Publisher: Springer

Published: 2019-01-10

Total Pages: 295

ISBN-13: 9811337802

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This book is an annual research report prepared by the cruise industry experts and scholars at home and abroad invited by Shanghai International Cruise Business Institute based on the current development situations of the international cruise industry, is an important part of the “X Book Series” of the Social Science Academic Press (China). This book consists of five parts, i.e., “General Report”, “Special Articles for High-quality Tourism: Common Value and Government Management”, “The Cruise Industry”, “Policy Suggestions” and “Appendix”, and it has richer and more perfect contents in comparison with the previous versions. Under the Book, the development environment of the cruise industry at home and abroad during 2017-2018 as well as the development situations, strategic paths and future trends is analyzed in the form of the General Report and the current development trend of the cruise industry in China is introduced based on the top ten hot topics. With the economic development trend from the high-speed growth to the high-quality development in China, the new topic “Special Articles for High-quality Tourism: Common Value and Government Management” is presented in the Book to discuss the quality development patterns and paths of the cruise tourism in China, the high-quality development mechanism of the cruise tourism as well as the cruise tourism market cultivation and standardization system, so as to better enhance the quality of the cruise market development in China. In Part 3 “The Cruise Industry” and Part 4 “Policy Suggestions” under the Book, the whole picture of the cruise economy in China in the new era is presented, problems during the industrial development are analyzed and corresponding policy suggestions are given.

The Business and Management of Ocean Cruises
The Business and Management of Ocean Cruises

Author: Michael Vogel, Alexis Papathanassis and Ben Wolber

Publisher: CABI

Published: 2012

Total Pages: 275

ISBN-13: 9781845938468

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This book is divided into six parts, which are organized to guide the reader step by step from the macro level of the cruise industry to the micro level of operations management on board cruise ships. Part I (chapters 1-4) sets the scene for the book by characterizing the conditions under which cruise lines operate. Part II (chapters 5-8) includes four chapters that address issues of significance for corporate managers in the cruise sector. Part III (chapters 9-11) deal with aspects of the marketing mix employed by cruise lines to attract passengers and fill their ships. Part IV (chapters 12-15) is concerned with managerial functions related directly to the cruise product. Part V (chapters 16-19) focuses on operational management functions on board cruise ships. The final Part VI (chapter 20) looks at future development possibilities for the cruise sector.