Crowd Surfing
Crowd Surfing

Author: Martin Thomas

Publisher: A&C Black

Published: 2009-01-01

Total Pages: 164

ISBN-13: 1408106914

DOWNLOAD EBOOK

The way people buy has gone through a massive revolution in recent years: thanks to blogs, review sites and chat rooms, we no longer have to rely on what a company says about its products and services - we can read what our fellow consumers think about what they've bought, and make our own decisions bearing those views in minds. The result? Empowered customers who know exactly what they want and who can now explore many ways to get it. Many companies, however, just won't accept that things have changed and haven't adjusted their marketing efforts to match. In Crowd Surfing, David Brain and Martin Thomas explain what marketers, advertisers and brand specialists need to do to communicate with today's savvier consumers. They include case studies of successes and failures from the business world and beyond, and interview leaders such as Michael Dell and Sebastian Coe to help illustrate their points.

101 Things to Do Before You Die
101 Things to Do Before You Die

Author: Richard Horne

Publisher: Bloomsbury Publishing USA

Published: 2005-01-15

Total Pages: 226

ISBN-13: 1582344930

DOWNLOAD EBOOK

A guide to living life to the fullest offers suggestions on seizing the day through adventures and challenges, from flying a plane to swimming with sharks to milking a cow, all of them entertaining to read and exciting to experience. Original. 50,000 first printing.

The Violent World Of Moshpit Culture
The Violent World Of Moshpit Culture

Author: Joe Ambrose

Publisher: Omnibus Press

Published: 2010-01-01

Total Pages: 200

ISBN-13: 085712112X

DOWNLOAD EBOOK

The Moshpit: Hub of a live music culture that is high in sex and violence... and no stranger to death. For the hardcore fans of groups like Limp Bizkit, Hole, Korn and Slipknot, the music is only part of the experince. At gigs worldwide fans literally hurl themselves into a pit - the mosh pit. The result is a mass of seething bodies where fierce physical contact provides a brief, exhilarating escape from everyday life. The mosh pit means random sexual encounters as well as haphazard violence... and occasionally, as Joe Ambrose discovers, it can lead to encounters of unexpected tenderness too.

Empire of Dirt
Empire of Dirt

Author: Wendy Fonarow

Publisher: Wesleyan University Press

Published: 2006-07-10

Total Pages: 340

ISBN-13: 9780819568113

DOWNLOAD EBOOK

Inside the culture of an artistically influential music community

Sports: Why People Love Them!
Sports: Why People Love Them!

Author: Tim Madigan

Publisher: University Press of America

Published: 2009-05-16

Total Pages: 258

ISBN-13: 0761844902

DOWNLOAD EBOOK

Why do billions of people around the world love sports? The popular media is increasingly dedicated to the heated rivalries of sports teams, academic institutions are held in its thrall, sports metaphors are commonplace in our language, and most individuals participate in athletics or follow a team sport in some variation. This entertaining and informative book attempts to find out why—by examining sports in all its facets. The authors provide an overview of the history of sports, with a constant focus upon the social conditions through which sport arises and by which it continues to thrive.

We Are What We Sell
We Are What We Sell

Author: Danielle Sarver Coombs

Publisher: Bloomsbury Publishing USA

Published: 2014-01-15

Total Pages: 1075

ISBN-13: 0313392455

DOWNLOAD EBOOK

For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream." The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.

Special Events Medical Services
Special Events Medical Services

Author: American Academy of Orthopaedic Surgeons (AAOS),

Publisher: Jones & Bartlett Publishers

Published: 2010-08-30

Total Pages: 368

ISBN-13: 1449668585

DOWNLOAD EBOOK

From staffing to set-up, Special Events Medical Services (SEMS) prepares EMS personnel to properly plan for and manage medical response at any type of special event in their community. This concise, highly interactive continuing education course consists of the SEMS textbook and online course. Since no two special events are alike; SEMS covers the basic principles to apply when planning for and working at any type of special event, including: • Preplanning • First aid station planning and set-up • Communications • Safety concerns • Mass-casualty considerations Chapters on specific types of events include weather and outdoor events, stadium and mega-events, equestrian events and rodeos, and extreme and combat sports events. The SEMS online course walks students through the process of creating an emergency medical response plan and implementing it during a special event. An access code for the SEMS online course is printed on the inside front cover of this textbook. Upon successful completion of the course, students will receive a Course Completion Certificate from the American Academy of Orthopaedic Surgeons. Providing standby services for special events requires specialized knowledge and skills beyond initial EMS training. With special events medical services training, new and seasoned EMS personnel alike can ensure a timely and appropriate medical response regardless of the special event size or type.

Event Audiences and Expectations
Event Audiences and Expectations

Author: Jo Mackellar

Publisher: Routledge

Published: 2013-08-29

Total Pages: 302

ISBN-13: 1136225382

DOWNLOAD EBOOK

Event Audiences and Expectations for the first time examines why people participate in festivals and events, the types of events which stimulate participation, and the fanatical antics of fans who become involved in these events. By doing so the book offers significant insight into how event managers can entice and manage participant expectations as well as manage audience involvement. The book is based on primary research using participant observation, as well as in-depth interviews with event participants, event managers and government officials involved in over 50 international events to gain new perspectives into audience behaviour and participatory events. Using numerous international case studies and examples, the book offers a comprehensive outline of the reasons why people participate in festivals and events, the social world that reinforces their behaviours, and strategies that can be used to ensure future successful participatory events. This thought-provoking and original volume will be valuable reading for students, researchers, events managers and tourism and community planners at all levels of government.

I Fight, You Fight
I Fight, You Fight

Author: Alex Noble

Publisher: Simon and Schuster

Published: 2024-06-05

Total Pages: 230

ISBN-13: 1761420828

DOWNLOAD EBOOK

The inspiring story of a young man whose wisdom and strength can teach us all how to live life to the fullest, no matter what it throws at us. Sixteen-year-old Alex Noble was a high school rugby star with a promising sporting career ahead of him when an on-field injury left him fighting for his life in the ICU. Following a four-day coma and a diagnosis of C4 quadriplegia, Alex’s first words to his brother Zac were, ‘If I fight, you fight.’ These words became a war cry as Alex’s friends, family and community rallied around him, watching in awe as he fought to regain control over his body and defy his diagnosis. From learning to breathe and move again to travelling the world, starting his own business, and even going skydiving, Alex’s story is about the power of mastering your own mind, finding happiness and taking risks to achieve your goals – no matter how out of reach they may seem. Full of warmth, humour and insight, this is a book that will teach you principles to live your life by, written by a young man who has put them into practice. I Fight, You Fight is so much more than an inspiring memoir – it’s a philosophy for finding happiness and reaching your true potential.

Punk, Gender and Ageing
Punk, Gender and Ageing

Author: Laura Way

Publisher: Emerald Group Publishing

Published: 2020-09-14

Total Pages: 192

ISBN-13: 1839825685

DOWNLOAD EBOOK

Using in-depth interviews with punk women growing old disgracefully, Way explores how women construct punk identities. Reflecting on punk ‘then’ and ‘now’, they reveal the constraints punk women experience on their identities growing older, the complex relationship between appearance and dress, and the impact of social expectations around aging.