Cross-cultural Design

Cross-cultural Design

Author: Henry Steiner

Publisher: Hong Kong University Press

Published: 1995-01-01

Total Pages: 229

ISBN-13: 9780500974230

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Cross-Cultural Design is the first book to examine the challenges and rewards experienced by the world's leading communication professionals when handling assignments outside their own cultures. The solutions to these marketing problems are documented here in 309 stunning full-colour images, accompanied by the creators' provocative descriptions of their setbacks, triumphs and discoveries.The works shown range from designs for advertisements, corporate identity programmes, annual reports, films, packages, books, magazines, posters and signage to currency, postage stamps and environmental graphics. Among clients represented are banks, print media, software companies, airlines, governments and manufacturing firms.This anthology is introduced by Henry Steiner's stimulating essay "Spam Sushi and Chameleons", which articulates the issues and provides conceptual ideas for succeeding in the global marketplace. In the pages that follow, the work of such outstanding professionals as Saul Bass, Walter Bernard, Ken Cato, Ivan Chermayeff, Joe Duffy, Alan Fletcher, Dan Friedman, Milton Glaser, Eiko Ishioka, Tibor Kalman, Clement Mok, Erik Spiekermann and Henry Wolf is illustrated and discussed. This unique volume also includes much practical information, a contributors' directory, an extensive bibliography and a thorough index. Cross-Cultural Design will be welcomed as both a thought-provoking exploration of international design and an invaluable reference source for designers, advertising agencies, marketing professionals, business corporations, scholars and students.


Cross-Cultural Design for IT Products and Services

Cross-Cultural Design for IT Products and Services

Author: Pei-Luen Rau

Publisher: CRC Press

Published: 2012-12-04

Total Pages: 261

ISBN-13: 1439838747

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With the increase of globalization of business and industry, IT products and services are often produced and marketed across geographical cultural boundaries without adequate consideration of culture. There is a high probability that IT products and services developed in one country may not be effectively used in another country, which may hinder t


Cross-Cultural Design for Healthy Ageing

Cross-Cultural Design for Healthy Ageing

Author: Lisa Scharoun

Publisher: Global Health Humanities

Published: 2021-01-22

Total Pages: 0

ISBN-13: 9781789383089

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This book examines some of the challenges associated with ageing in multi-cultural societies. We explore some of the major issues facing society in the area of 'healthy ageing' and propose a method of working with cross-disciplinary groups of health practitioners, designers, architects and cultural practitioners. Through case-studies of a series of workshops run in China and Singapore with Australian, Chinese and Singaporean students, we review the benefits of this approach and provide a framework for engaging designers, planners and health professionals in the process of creating new design solutions for the growing global ageing population.


Cross-Cultural Technology Design

Cross-Cultural Technology Design

Author: Huatong Sun

Publisher: OUP USA

Published: 2012-03-02

Total Pages: 343

ISBN-13: 0199744769

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This book explores how to create culture-sensitive technology for local users in an increasingly globalized world with rising participatory culture. Illustrated with a cross-cultural study of mobile messaging use, Sun presents an innovative framework integrating action and meaning through a dialogical, cyclical design process to create usable and meaningful technology.


Cross-cultural Urban Design

Cross-cultural Urban Design

Author: Catherin Jane Bull

Publisher: Routledge

Published: 2007

Total Pages: 269

ISBN-13: 0415432790

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Explores how urban design has responded to the trends towards global standardisation. Following analysis of its practice in the local domain, this book looks at how urban planning and design should be repositioned. It looks at: population; urbanization; suburbanization; tourism; commercialization; environmental degradation; and, flow of capital.


Cross-Cultural Human-Computer Interaction and User Experience Design

Cross-Cultural Human-Computer Interaction and User Experience Design

Author: Jan Brejcha

Publisher: CRC Press

Published: 2015-02-02

Total Pages: 160

ISBN-13: 1040073751

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This book describes patterns of language and culture in human-computer interaction (HCI). Through numerous examples, it shows why these patterns matter and how to exploit them to design a better user experience (UX) with computer systems. It provides scientific information on the theoretical and practical areas of the interaction and communication design for research experts and industry practitioners and covers the latest research in semiotics and cultural studies, bringing a set of tools and methods to benefit the process of designing with the cultural background in mind.


Global Social Media Design

Global Social Media Design

Author: Huatong Sun

Publisher:

Published: 2020

Total Pages: 289

ISBN-13: 0190845589

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Social media users fracture into tribes, but social media ecosystems are globally interconnected technically, socially, culturally, and economically. At the crossroads, Sun presents theory, method, and case studies to uncover the global interconnectedness of social media design and to bridge differences. She articulates a critical design framework with design tools to redress asymmetrical relations in everyday practice, and provides three cross-cultural social media design and use cases: Facebook Japan, Weibo, and global competition of WhatsApp, WeChat, LINE, and KakaoTalk. She calls to reshape the crossroads into a design square where differences are nourished as resources, where diverse discourses interact for innovation, and where alternative epistemes thrive.


Designing Across Cultures

Designing Across Cultures

Author: Ronnie Lipton

Publisher: HOW Books

Published: 2002-03-05

Total Pages: 200

ISBN-13:

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Designing Across Cultures shows designers how to create effective advertisements and designs for other ethnic groups by understanding which symbols, images, colors and typography they find most appealing--and which they don't. Freelancers and graphic design agencies alike will find this book invaluable. It features examples, case studies, before & after comparisons and the dos and don'ts of designing for other cultures. Also included are interviews with heads from some of the leading agencies, providing even more great advice for designers.


Commonsense Architecture

Commonsense Architecture

Author: John S. Taylor

Publisher: W. W. Norton

Published: 1986

Total Pages: 160

ISBN-13: 9780393303308

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Examines the efficient use of building materials, the responsiveness of architecture to basic human needs, and the relationship between a building and its environment


The Politics of Design

The Politics of Design

Author: Ruben Pater

Publisher: BIS Publishers

Published: 2016-07-07

Total Pages: 32

ISBN-13: 9789063694227

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Many designs that appear in today's society will circulate and encounter audiences of many different cultures and languages. With communication comes responsibility; are designers aware of the meaning and impact of their work? An image or symbol that is acceptable in one culture can be offensive or even harmful in the next. A typeface or colour in a design might appear to be neutral, but its meaning is always culturally dependent. If designers learn to be aware of global cultural contexts, we can avoid stereotyping and help improve mutual understanding between people. Politics of Design is a collection of visual examples from around the world. Using ideas from anthropology and sociology, it creates surprising and educational insight in contemporary visual communication. The examples relate to the daily practice of both online and offline visual communication: typography, images, colour, symbols, and information. Politics of Design shows the importance of visual literacy when communicating beyond borders and cultures. It explores the cultural meaning behind the symbols, maps, photography, typography, and colours that are used every day. It is a practical guide for design and communication professionals and students to create more effective and responsible visual communication.