Creative Stars

Creative Stars

Author: Trish MacGregor

Publisher: Crossroad Press

Published: 2022-12-07

Total Pages: 334

ISBN-13:

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A fresh and insightful guide to using astrology to nurture the creative spirit. Few aspects of life are as mysterious, or as rewarding, as expressing our creativity, in whatever form it takes. Writing, painting, dancing, designing, acting, inventing, teaching—these and other creative pursuits require courage, determination, and visions, qualities that can be elusive, for beginners and professionals alike. Astrologer and writer Trish MacGregor offers more than words of encouragement; after years of astrological study and practice, she delivers concrete advice, meditations, and exercises to help each of us find and develop our creative voice. Covering Sun, Moon, Ascendant, and Jupiter signs as well as the houses and other aspects of an astrological chart. Creative Starts paints a new picture of astrology as a system for understanding our natural creative strengths and challenges. With the insights in this wise and supportive book, we can learn to summon the muse, quiet the inner critic, develop clarity, work through blocks, conquer burnout and self-doubt, and connect more deeply with the ever-renewing force of our own creativity.


Creative Stars

Creative Stars

Author: Trish MacGregor

Publisher: Macmillan

Published: 2002-01-02

Total Pages: 324

ISBN-13: 9780312275051

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A longtime astrologer and veteran author and novelist brings together fascinating insights and useful observations about the role astrology plays in nurturing courage, determination, and vision, as well as the inhibiting influences of fear, competition, perfectionism, and other blocks.


Creative Confidence

Creative Confidence

Author: Tom Kelley

Publisher: Crown Currency

Published: 2013-10-15

Total Pages: 306

ISBN-13: 0385349378

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IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us. Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers.


LISS 2014

LISS 2014

Author: Zhenji Zhang

Publisher: Springer

Published: 2015-04-20

Total Pages: 1743

ISBN-13: 3662438712

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The proceedings of the 2014 International Conference on Logistics, Informatics and Services Sciences (LISS’2014) gather 259 papers on the latest fundamental advances in the state of the art and practice of logistics, informatics, service operations and service science. The books is divided into four main sections focusing on different aspects: Service Management, Logistics Management, Information Management, and Engineering Management. It also covers ten special sessions: Advanced Management Decision Making Techniques and Application; Freight Transportation and Information Technology; Free Trade Zone (FTZ) and Supply Chain Management; Innovation in Service Science; Comprehensive Service; International Trade and Investment of Service Industries Theories and Practices, Trends and Strategies; Supply Chain Management, Industrial Economy and Urban Logistics; Management Process Optimization Modeling & Data Analysis; Logistics Management & IOT Technology Application; and Digital Publishing & Media. The papers in each section describe state-of-art research works that are often oriented towards real-world applications and highlight the benefits of related methods and techniques for developing the emerging field of service science, logistics and informatics.


Me, Myself, and Us

Me, Myself, and Us

Author: Brian R Little

Publisher: PublicAffairs

Published: 2014-10-14

Total Pages: 290

ISBN-13: 1586489682

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How does your personality shape your life and what, if anything, can you do about it? Are you hardwired for happiness, or born to brood? Do you think you're in charge of your future, or do you surf the waves of unknowable fate? Would you be happier, or just less socially adept, if you were less concerned about what other people thought of you? And what about your "Type A" spouse: is he or she destined to have a heart attack, or just drive you to drink? In the past few decades, new scientific research has transformed old ideas about the nature of human personality. Neuroscientists, biologists, and psychological scientists have reexamined the theories of Freud and Jung as well as the humanistic psychologies of the 1960s, upending the simplistic categorizations of personality "types," and developing new tools and methods for exploring who we are. Renowned professor and pioneering research psychologist Brian R. Little has been at the leading edge of this new science. In this wise and witty book he shares a wealth of new data and provocative insights about who we are, why we act the way we do, what we can -- and can't -- change, and how we can best thrive in light of our "nature." Me, Myself, and Us explores questions that are rooted in the origins of human consciousness but are as commonplace as yesterday's breakfast conversation, such as whether our personality traits are "set" by age thirty or whether our brains and selves are more plastic. He considers what our personalities portend for our health and success, and the extent to which our well-being depends on the personal projects we pursue. Through stories, studies, personal experiences, and entertaining interactive assessments, Me, Myself, and Us provides a lively, thought-provoking, and ultimately optimistic look at the possibilities and perils of being uniquely ourselves, while illuminating the selves of the familiar strangers we encounter, work with, and love.


Advertising and Promotion

Advertising and Promotion

Author: Chris Hackley

Publisher: SAGE

Published: 2021-01-27

Total Pages: 330

ISBN-13: 1529756146

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Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: Two brand new chapters on Social Media Advertising and Digital Advertising Commentary on how the COVID-19 pandemic has and will impact advertising The evolving role of advertising agencies in the post digital era Emerging forms of advertising and promotion, including the role of influencers


Handbook of Organizational Creativity

Handbook of Organizational Creativity

Author: Roni Reiter-Palmon

Publisher: Elsevier

Published: 2023-06-22

Total Pages: 448

ISBN-13: 0323984827

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Handbook of Organizational Creativity: Leadership, Interventions, and Macro Level Issues, Second Edition covers creativity from many perspectives in two unique volumes, including artificial Intelligence work, creativity within specific applied domains (e.g., engineering, science, therapy), and coverage of leadership. The book includes individual, team and organizational level factors and includes organizational interventions to facilitate creativity (such as training). Chapters focus on creative abilities and creative problem-solving processes, along with individual differences such as motivation, affect and personality. New chapters include the neuroscience of creativity, creativity and meaning, morality/ethicality and creativity, and creative self-beliefs. Sections on group level phenomena examine team cognition, team social processes, team diversity, social networks, and multi-team systems and creativity. Final coverages includes different types and approaches to leadership, such as transformational leadership, ambidextrous leadership leader-follower relations, and more. - Focuses on the key need to increase creativity and innovation in organizations - Identifies factors influencing organizational creativity in specific subject domains - Discusses effects of rewards, training, and performance management on creativity - Contains new coverage of virtual teams, creative meetings, and multiteam systems - Presents interventions to improve organizational creativity - Explores use of AI, technology, and design thinking for organizational creativity - This expanded second edition is divided into two volumes. For further information on Individual and Group Level Influences visit https://shop.elsevier.com/books/handbook-of-organizational-creativity/reiter-palmon/978-0-323-91840-4


The Creativity Complex

The Creativity Complex

Author: Timon Beyes

Publisher: transcript Verlag

Published: 2018-11-30

Total Pages: 259

ISBN-13: 3839445094

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Wherever we turn, we find creative practices and creative spaces, creative organizations and creative subjects. At work or in public places, in media representations and in advertisements, on social platforms, in schools and universities: There is a demand to be new and special, conspicuous and singular. How did this creativity complex and its imperative to be creative come about? Which terms and concepts enable us to understand its multiple and partly contradictory forms and processes? Where are its limits? Gathering and interweaving 40 short and incisive essays, this companion maps, investigates and illuminates the contemporary creativity complex.


Advertising and Promotion

Advertising and Promotion

Author: Dr. Chris Hackley

Publisher: SAGE

Published: 2005-01-26

Total Pages: 273

ISBN-13: 1848600526

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"A readable and absorbing account of what advertising people try to achieve (whether or not they know quite how or why), grounded in Chris Hackley's real and recent acquaintance with the practicalities of advertising, as well as its principles.... He minimises the inevitable jargon of linguistics and communication theory. His own language is always accurate and clear, and often engaging. The well managed flow from chapter to chapter sustains interest and enjoyment. I read the book from cover to cover in one sitting." - INTERNATIONAL JOURNAL OF ADVERTISING "Professor Hackley's book provides a timely reminder to student and practitioner alike that advertising continues to play a key role in the successful planning and implementation of marketing communications. Underpinned by a series of topical and often thought-provoking illustrations, this work not only explains how advertising is developed, but also presents the discipline in the wider context of socio-cultural and linguistic research. Working from a practical advertising management basis, the text raises some key issues for advertising as focus for academic and intellectual study." - Chris Blackburn, The Business School, Oxford Brookes University, formerly Account Director at Foote, Cone & Belding, Leagas Delaney and Boase Massimi Pollitt "Dr Hackley has an uncommon approach to advertising. His book combines the abstract theory of advertising and its effects with a hard-nosed practical approach. It is a guide to understanding and appreciating advertising and a way to understand how and why advertising works or why it does not. I think that this book is a fine text for students. Even more, it deserves to be read by advertising practitioners." - Arthur J. Kover, former editor of the Journal of Advertising Research, Management Fellow at the Yale School of Management Advertising and Promotion is not only a detailed and insightful account of how advertising is created; the book also explains how advertising comes to cast its all-enveloping shadow over contemporary consumer culture. Many case examples drawn from major international campaigns are used to illustrate the power of advertising to portray brand `personalities' in terms that resonate with consumers across many cultures. It contains detailed coverage of the major areas of advertising and marketing communications but it is not a simplistic treatment. Advertising and Promotion takes a novel intellectual approach and draws on concepts from the wider humanities and social sciences to cast fresh light on an over-familiar subject matter. It uniquely combines detailed case information, current research and lively topical issues to offer an authoritative and comprehensive account of advertising's pre-eminent role in contemporary marketing communications. It is an advanced student text, a reflective practitioner's handbook and an insightful account for the general reader.


Creative Context

Creative Context

Author: Nissim Otmazgin

Publisher: Springer Nature

Published: 2020-04-23

Total Pages: 180

ISBN-13: 9811530564

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The purpose of this volume is to broaden scholars' analytical perspective by placing the creative industries in frameworks that compare and contrast them with other kinds of entities, organizations, and social forms that mix creativity and production. In other words, this volume aims to set out an emerging agenda for the study of creativity in the cultural and media industries. Although this work focuses on the media and cultural industries, they are investigated in the context of other groups and organizations connecting forms of creativity with an explicit emphasis on turning ideas into concrete practices and products. The originality of this book lies in (1) presenting a comparative and interdisciplinary perspective that develops a new framework and analytical concepts to understand the notion of creativity in the media and cultural industries, and (2) providing a series of fresh empirically based studies of the process of creativity in fields such as advertising, fashion, animation, and pop culture. This comparative move is taken in order to generate new insights about the particular features of the creative industries and new questions for future analysis.