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Author: Clare Wilkinson
Publisher: Manchester University Press
Published: 2016-05-01
Total Pages: 369
ISBN-13: 178499782X
DOWNLOAD EBOOKThis book provides a theoretically grounded introduction to new and emerging approaches to public engagement and research communication.
Author: Clare Wilkinson
Publisher:
Published: 2016
Total Pages: 296
ISBN-13: 9780719096518
DOWNLOAD EBOOKAimed at scholars interested in engaging the public with their research and postgraduate students exploring the practical aspects of research communication, this book provides a theoretically grounded introduction to new and emerging approaches to public engagement and research communication. Split into three sections, the reader first explores the historical approaches and current drivers for public engagement with research. Part two explores practical approaches to research engagement, from face-to-face communication in novel settings, such as festivals, through to artistic approaches, before considering new and emerging digital tools and approaches. Each practical chapter is theoretically grounded, exploring issues such as audience, interactivity, and impact. The final section explores ethical considerations in relation to public engagement as well as discussing the way that research communication fits into wider discussions about the impact of research, before concluding with a discussion around disseminating the success (or otherwise) of novel approaches to public engagement to wider groups, including public engagement practitioners.
Author: Karen Freberg
Publisher: SAGE Publications
Published: 2021-06-30
Total Pages: 489
ISBN-13: 1071826875
DOWNLOAD EBOOKSocial Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they’ll face in the workplace. By focusing on strategic thinking and awareness, this book gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication – from PR, advertising, and marketing, to non-profit advocacy—gives students a broad base of knowledge that will serve them wherever their careers may lead. The Second Edition features new case studies and exercises and increased coverage of diversity and inclusion issues and influencer marketing trends.
Author: Craig E. Johnson
Publisher: Waveland Press
Published: 2018-01-26
Total Pages: 592
ISBN-13: 1478637072
DOWNLOAD EBOOKLeadership: A Communication Perspective has been at the forefront of university and college leadership courses for nearly three decades, providing a compelling, authoritative introduction to leadership as a communication-based activity. The new edition continues the tradition of excellence with an up-to-date treatment of theory and research combined with practical, real-world advice for improving communication competence and leadership effectiveness. Relevant: The authors profile contemporary leaders and organizations like Alibaba’s Jack Ma, Zappos’ Tony Hsieh, Facebook’s Sheryl Sandberg, Uber, The Container Store, Airbnb, Chipotle, the Waffle House, Nordstrom, and Google. Their presentation balances current scholarship and trends with historical perspectives to provide a fuller understanding of the study and practice of leadership. Comprehensive: Leadership and followership are examined in multiple contexts, including organizational leadership, public leadership, and leadership in groups and teams. Topics new to this edition include transcendent followership, the leadership skills approach, team coaching, escalation of commitment, invisible leadership, cultural intelligence, trigger events, and resilience. Full-featured: Self-Assessments measure readers’ perceptions of personal leadership skills, communication style, cultural intelligence, motivation to lead, and more. Case Studies examine leadership situations and pose thoughtful questions that prompt students to apply their experiences and understandings. Research Highlights summarize seminal and recent scholarship. Chapter Takeaways reinforce important concepts and action steps. Application Exercises offer abundant opportunities to explore, practice, and reflect on chapter content. Cultural Connections discuss leadership expectations and behaviors in other cultures. Leadership on the Big Screen correlates chapter concepts with the themes of popular films and documentaries.
Author: Mike Allen
Publisher: SAGE Publications
Published: 2017-04-11
Total Pages: 2013
ISBN-13: 1483381420
DOWNLOAD EBOOKCommunication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.
Author: Kamran Afary
Publisher: Rowman & Littlefield
Published: 2020-09-30
Total Pages: 308
ISBN-13: 1793602697
DOWNLOAD EBOOKCommunication Research on Expressive Arts and Narrative as Forms of Healing: More than Words examines a number of widely used expressive arts therapies from a communication perspective, providing case studies and other qualitative investigations focused specifically on communication aspects of expressive therapies including drama, music, and dance/movement therapies. This collection, edited by Kamran Afary and Alice Marianne Fritz and authored by contributors with experience as educators, artists, and licensed therapists, integrates communication, therapy, and pedagogy to explore the role and efficacy of expressive arts therapies. Scholars of communication, performing arts, and mental health will find this book particularly useful, along with mental health practitioners and scholars conducting fieldwork.
Author: James S. Ettema
Publisher: SAGE Publications, Incorporated
Published: 1982-01-01
Total Pages: 254
ISBN-13: 9780803917675
DOWNLOAD EBOOKEttema and Whitney have collected essays that study the ways in which the organizational life of mass media limit, shape, and encourage the creativity of individuals within them. Commercial demands, the values of people within the industry, ideas of product image, and the forces that form broadcast news are among the subjects discussed. 'Ettema and Whitney have edited an interesting, often provocative collection whose unifying theme...represents an important application of organization theory to the communication process.' -- Journal of Communication, Spring 1983
Author: Shuhua Zhou
Publisher: Ingram
Published: 2011
Total Pages: 0
ISBN-13: 9781885219411
DOWNLOAD EBOOKCovers the methods used to do research in various areas of mass communication
Author: Phillips, Richard
Publisher: Policy Press
Published: 2021-01-20
Total Pages: 224
ISBN-13: 1447356004
DOWNLOAD EBOOKThis groundbreaking book brings creative writing to social research. Its innovative format includes creatively written contributions by researchers from a range of disciplines, modelling the techniques outlined by the authors. The book is user-friendly and shows readers: • how to write creatively as a social researcher; • how creative writing can help researchers to work with participants and generate data; • how researchers can use creative writing to analyse data and communicate findings. Inviting beginners and more experienced researchers to explore new ways of writing, this book introduces readers to creatively written research in a variety of formats including plays and poems, videos and comics. It not only gives social researchers permission to write creatively but also shows them how to do so.
Author: Eric Shiu
Publisher: Routledge
Published: 2014-03-26
Total Pages: 349
ISBN-13: 1136249583
DOWNLOAD EBOOKCompared to its ‘cousin’ innovation, academic research on creativity has been less well covered in journals and books. This is despite the fact that creativity has a profound role in many different subject disciplines. This book is a unique collection of some of the latest research from a range of leading creativity researchers. Providing a clear understanding of the main concepts, this book: Introduces creativity from an inter-disciplinary perspective Discusses the environmental determinants of creativity development Explores creativity research in the differing disciplines of business, music and education Creativity Research will be of interest and importance to researchers across a variety of subject disciplines, as well as students and practitioners of creativity, innovation and organizational behaviour, amongst others.
