Essentials of International Marketing

Essentials of International Marketing

Author: Donald L. Brady

Publisher: Routledge

Published: 2014-12-18

Total Pages: 576

ISBN-13: 1317471199

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Unlike other International Marketing texts, Essentials of International Marketing includes only the most important information that can be easily covered in one semester. The book covers all the key topics for an International Marketing course, but in a concise, no-nonsense manner that meets the needs of undergraduates..In addition to including all the basic topics, this affordable text also offers two unique chapters on the metric system and on countertrade that provide essential information for successful international marketers. Essentials of International Marketing has been extensively class-tested and is well crafted to serve as a learning tool and a ready reference for students. Each chapter includes an opening case vignette, learning objectives, plentiful exhibits and tables, a summary, key terms, and discussion questions.


Compensatory Trade Strategy

Compensatory Trade Strategy

Author: John I Akhile

Publisher: iUniverse

Published: 2006-02

Total Pages: 324

ISBN-13: 0595359221

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There is only one reason why writing a book on this subject matter is relevant to our times. And it is due to the fact that African nations, like most developing countries, need a new approach to issues relating to the challenge of creating sustained economic development. Compensatory Trade Strategy represents a multiple options plan for establishing and implementing trade arrangements in developing countries, particularly in times of hard currency shortage. Author John Akhile brings twenty-five years of experience on the conduct and finance of international trade, specifically on sub-Saharan Africa, and offers a new look at this global crisis. With his comprehensive approach, Akhile creates a basic plan for those interested in compensatory trade. For developing countries, Akhile presents strategies for creating new industrial development projects and for arranging trade transactions for critical supplies. For companies who are seeking to continue and even expand existing opportunities, Compensatory Trade Strategy is a road map for achieving both objectives.


World Class Supply Management

World Class Supply Management

Author: David N. Burt

Publisher: Irwin/McGraw-Hill

Published: 2003

Total Pages: 744

ISBN-13:

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This work presents a practical framework for students to apply the way that firms manage the enterprise-wide functions of purchasing and supply in today's business environment.