Creating Ever-cool
Creating Ever-cool

Author: Del Vecchio, Gene

Publisher: Pelican Publishing

Published: 2010-09-23

Total Pages: 252

ISBN-13: 1455603082

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WINNER OF THE 1997 ATTICUS AWARD, STRATEGY CATEGORY "Fantastic! Creating Ever-Cool is a 'must-read' for all manufacturers and advertising agencies that are marketing to children." Bennett Wolk, Director Worldwide Consumer Research Mattel Toys By its very nature, "cool" is a nebulous distinction. What is cool one year, or even one month, may not be the next. Yet some products are able to remain consistently cool year-in and year-out. In their quest for a share of the $171 billion of purchases that kids influence every year, marketers strive to develop such cool products. These the author terms "Ever-Cools." The Barbie doll represents a perfect example of an "Ever-Cool" product. Barbie rides the trends and fads, assuming various guises to reflect current coolness. Mothers who had Malibu Barbie dolls now buy Baywatch Barbies for their daughters. This is an exploration of achieving the elusive Ever-Cool status.

Do Cool Sh*t
Do Cool Sh*t

Author: Miki Agrawal

Publisher: Harper Collins

Published: 2013-08-06

Total Pages: 189

ISBN-13: 0062261568

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An inspiring, irreverent manifesto for those seeking to blaze their own path to entrepreneurship and find fulfillment and happiness through bold action and big ideas. With zero experience and no capital, Miki Agrawal opened WILD, a farm-to-table pizzeria in New York City and Las Vegas, partnered up in a children's multimedia company called Super Sprowtz, and launched a patented high-tech underwear business called THINX. Miki, a successful serial social entrepreneur and angel investor, pulls back the curtain to reveal how you can live out loud, honor your hunches, and leave nothing on the table. Start your business on a shoestring budget, nail your brainstorming sessions and product testing, and get free press coverage—all while living your best life. Whether you’re a recent college graduate trying to find your way in the world, or a professional with a dead-end job and big dreams, Do Cool Sh*t will make you open your eyes, laugh out loud, and shout, "I can do that!" Do Cool Sh*t features a foreword by Tony Hsieh, the founder and CEO of Zappos.

How I Met My Monster
How I Met My Monster

Author: Amanda Noll

Publisher: Flashlight Press

Published: 2019-11-03

Total Pages: 40

ISBN-13: 1947277111

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One night, when Ethan reaches under his bed for a toy truck, he finds this note instead: "Monsters! Meet here for final test." Ethan is sure his parents are trying to trick him into staying under the covers, until he sees five colorful sets of eyes blinking at him from beneath the bed. Soon, a colorful parade of quirky, squeaky little monsters compete to become Ethan's monster. But only the little green monster, Gabe, has the perfect blend of stomach-rumbling and snorting needed to get Ethan into bed and keep him there so he falls asleep—which as everyone knows, is the real reason for monsters under beds. With its perfect balance of giggles and shivers, this silly-spooky prequel to the award-winning I Need My Monster and Hey, That's MY Monster! will keep young readers entertained.

Creating Blockbusters!
Creating Blockbusters!

Author: Gene Del Vecchio

Publisher: Pelican Publishing Company, Inc.

Published: 2012-03-08

Total Pages: 308

ISBN-13: 9781455615292

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A guide to creating "ever-cool" entertainment. An asset to entertainment executives or anyone aiming to create the next big hit, this book offers guidelines for developing concepts and marketing blockbusters. Whether it is a best-selling novel, a video game, or a high-tech toy, blockbusters play a big part in American society. Despite the prominence of these breakthrough hits, most entertainment ventures do not survive in today's competitive market. This guide identifies the key principles that will ensure lasting success.

Making a Baby
Making a Baby

Author: Rachel Greener

Publisher: Penguin

Published: 2021-06-22

Total Pages: 32

ISBN-13: 0593324862

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This inclusive guide to how every family begins is an honest, cheerful tool for conversations between parents and their young ones. To make a baby you need one egg, one sperm, and one womb. But every family starts in its own special way. This book answers the "Where did I come from?" question no matter who the reader is and how their life began. From all different kinds of conception through pregnancy to the birth itself, this candid and cozy guide is just right for the first conversations that parents will have with their children about how babies are made.

What's a Christian to Do with Harry Potter?
What's a Christian to Do with Harry Potter?

Author: Connie Neal

Publisher: WaterBrook

Published: 2012-01-11

Total Pages: 224

ISBN-13: 0307813568

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Answers to the Burning Questions Christian Parents, Educators, and Others Are Asking about Harry Potter. In the world of publishing, few successes have equaled that of J. K. Rowling’s Harry Potter series—magical stories centered on one boy’s adventures at Hogwarts, a school for witchcraft and wizardry. Yet this popular series presents a perplexing—even divisive—challenge to the Christian community. Although the books present a clear picture of the epic battle between good and evil, they appear to support the use of magic and have had a controversial impact on our culture. As a result, many of us are wondering, “How should I respond to this Harry Potter thing?” Find out what the Harry Potter books really say about witchcraft and wizardry. Hear what Christians on both sides of the debate are saying about Harry Potter—and decide what you believe. Learn how you can use the series to protect your child from real occult influences. In What’s a Christian to Do with Harry Potter?, you’ ll explore the valid concerns some Christians have about the series, sort out the fact and fiction at the center of the debate, discover biblical answers that may surprise you, and learn how you can tap into this powerful cultural phenomenon to help advance the kingdom of God. This book has not been prepared, approved, or licensed by any person or entity that created, published, or produced the Harry Potter books or related properties.

Con$umed
Con$umed

Author: Benjamin R. Barber

Publisher: W. W. Norton & Company

Published: 2007

Total Pages: 414

ISBN-13: 9780393049619

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"Offers a vivid portrait of a global economy that overproduces goods and targets children as consumers ... where the primary goal is no longer to manufacture goods but needs." - cover.

Consumed: How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole
Consumed: How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole

Author: Benjamin R. Barber

Publisher: W. W. Norton & Company

Published: 2008-03-17

Total Pages: 416

ISBN-13: 0393070395

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"Powerful and disturbing. No one who cares about the future of our public life can afford to ignore this book." —Jackson Lears A powerful sequel to Benjamin R. Barber's best-selling Jihad vs. McWorld, Consumed offers a vivid portrait of a global economy that overproduces goods and targets children as consumers in a market where there are never enough shoppers—and where the primary goal is no longer to manufacture goods but needs. Disturbing, provocative, and compelling, this book examines phenomena as seemingly disparate as adolescent fashion trends for adults, megachurches, declining voter participation, the privatization of the public sphere, branding, and the rise of online shopping to show how the freedoms of the free market have undermined the freedoms of the deliberative adult citizen. Barber brings together extensive empirical research with an original theoretical framework for understanding our contemporary predicament.

Create a Culture of Kindness in Elementary School
Create a Culture of Kindness in Elementary School

Author: Naomi Drew

Publisher: Free Spirit Publishing

Published: 2021-08-30

Total Pages: 831

ISBN-13: 1631985957

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Increase empathy in the elementary classroom with ready-to-use lessons that teach students positive skills and attitudes. Kids learn better and feel better about themselves in an atmosphere of safety and respect. This book shows you how to help students in grades three through six: Foster kindness, compassion, and empathy Manage anger Prevent conflict Respond to conflict Address name-calling and teasing Deal with bullying Accept differences With mini lessons that span those seven topic areas, you can build community and student relationships in 20 minutes or less per day. The prep work is already done: each of the 126 lessons has a script, and worksheets are available with the downloadable digital content. Included in the book are anger management activities, conflict resolution strategies, and character-building lessons. And with concrete ideas about how to address bullying in the classroom, these lessons help students understand what bullying is and how they can stand up to bullies. Based on a nationwide survey of more than 2,000 students and teachers, this resource can be used alone or as a complement to anti-bullying or character education programs already in place. The digital content in this book includes reproducible handouts, bonus activities, forms for parents, and information on schoolwide responses to bullying.

Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications
Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications

Author: Management Association, Information Resources

Publisher: IGI Global

Published: 2018-10-05

Total Pages: 1590

ISBN-13: 1522571175

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The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.