Creating Consumers
Creating Consumers

Author: Carolyn M. Goldstein

Publisher: Univ of North Carolina Press

Published: 2012-05-28

Total Pages: 425

ISBN-13: 0807872385

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Home economics emerged at the turn of the twentieth century as a movement to train women to be more efficient household managers. At the same moment, American families began to consume many more goods and services than they produced. To guide women in this transition, professional home economists had two major goals: to teach women to assume their new roles as modern consumers and to communicate homemakers' needs to manufacturers and political leaders. Carolyn M. Goldstein charts the development of the profession from its origins as an educational movement to its identity as a source of consumer expertise in the interwar period to its virtual disappearance by the 1970s. Working for both business and government, home economists walked a fine line between educating and representing consumers while they shaped cultural expectations about consumer goods as well as the goods themselves. Goldstein looks beyond 1970s feminist scholarship that dismissed home economics for its emphasis on domesticity to reveal the movement's complexities, including the extent of its public impact and debates about home economists' relationship to the commercial marketplace.

Creating Consumers
Creating Consumers

Author: Carolyn M. Goldstein

Publisher: Univ of North Carolina Press

Published: 2012

Total Pages: 426

ISBN-13: 0807835536

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"Home economics emerged at the turn of the twentieth century as a movement to train women to be more efficient household managers. At the same moment, American families began to consume many more goods and services than they produced. To guide women in th

Creating Citizen-Consumers
Creating Citizen-Consumers

Author: John Clarke

Publisher: Pine Forge Press

Published: 2007-01-24

Total Pages: 193

ISBN-13: 144622547X

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`This is an illuminating and topical study, which skilfully blends together theoretical and empirical analysis in search of the "citizen-consumer". It should become a key text for all with an interest in public service reform and the "choice" agenda, as well as consumerism and citizenship′ - Ruth Lister, Professor of Social Policy, University of Loughborough Political, popular and academic debates have swirled around the notion of the citizen as a consumer of public services, with public service reform increasingly geared towards a consumer society. This innovative book draws on original research with those people in the front-line of the reforms - staff, managers and users of public services - to explore their responses to this turn to consumerism. Creating Citizen-Consumers explores a range of theoretical, political, policy and practice issues that arise in the shift towards consumerism. It draws on recent controversies about choice to examine the tensions of modernising public services to meet the demands of a consumer society. The book offers a fresh and challenging understanding of the relationships between people and services, and argues for a model based on interdependence, respect and partnership rather than choice. This original book makes a distinctive contribution to debates about the future of public services. It will be of interest to those studying social policy, cultural studies, public administration and management across the social sciences, as well as for those working in public services. John Clarke is a Professor of Social Policy at the Open University. Janet Newman is a Professor of Social Policy at the Open University. Nick Smith is a Research Officer in the Personal Social Services Research Unit at the University of Kent. Elizabeth Vidler is a Project Officer in the Faculty of Social Sciences at the Open University. Louise Westmarland is a Lecturer in Criminology at the Open University.

The Digital Marketing Landscape
The Digital Marketing Landscape

Author: Jessica Rogers

Publisher: Business Expert Press

Published: 2021-02-18

Total Pages: 120

ISBN-13: 1637420358

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This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes. The field of marketing has seen an evolution in how brands communicate with consumers, how consumers communicate with brands, and how consumers communicate with one another. Digital technologies such as mobile phones, the internet, social media, and email contribute to what is known as the digital marketing landscape. Digital marketing offers unique ways to meet consumers where they are, engage with potential and existing consumers, capture the voice of the consumer; allow consumers to be part of a brand narrative. This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes. This book offers an overview of the digital marketing landscape and how the various elements of digital can work synergistically. When the power of an integrated digital strategy is optimized, both consumers and brands benefit. The Digital Marketing Landscape serves as a practical guide for both students and professionals in a variety of settings. Readers will become familiar with terminology, understand how the different areas of digital marketing connect and work together, and gain the knowledge needed to generate valuable and actionable managerial insights for more informed decision-making.

HC 899 - Protecting Consumers: Making Energy Price Comparison Websites Transparent
HC 899 - Protecting Consumers: Making Energy Price Comparison Websites Transparent

Author: Great Britain. Parliament. House of Commons. Energy and Climate Change Committee

Publisher: The Stationery Office

Published: 2015

Total Pages: 32

ISBN-13: 0215081684

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Energy price comparison websites play an important role in helping consumers to make informed decisions about switching energy supplier. In order to fulfil this role the websites must be trusted by consumers and be fully transparent about the service they provide. In the last year there has been growing criticism about the way in which some of these comparison websites operate. The Committee has been alarmed by suggestions that some comparison websites have been hiding the best deals from consumers by concealing tariffs from suppliers that do not pay the website a commission. The Committee concludes that all deals should be made available by default to the consumer and strongly objects to any attempt to lure consumers into choosing particular deals by the use of misleading language. The Committee also recommends that, as an immediate and essential first step towards rebuilding confidence, compensation should be provided to those consumers who were encouraged to switch to a tariff that was not the cheapest or most appropriate for their needs.

Connecting With Consumers Through Effective Personalization and Programmatic Advertising
Connecting With Consumers Through Effective Personalization and Programmatic Advertising

Author: Remondes, Jorge

Publisher: IGI Global

Published: 2024-01-10

Total Pages: 323

ISBN-13: 1668491486

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In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic advertising has become a vital skill for global companies. As the market undergoes a paradigm shift towards consumer-centric approaches, the need for comprehensive knowledge in this domain is escalating every day. Connecting With Consumers Through Effective Personalization and Programmatic Advertising addresses a timely and pivotal theme that is crucial for companies and the academic community. By bridging the gap between theory and practice, this book equips readers with the tools and strategies necessary to make informed decisions and navigate the dynamic landscape of digital marketing. The book's invaluable content serves as a reliable resource for decision-makers in companies seeking to optimize their digital marketing strategies. It also delves into the depths of knowledge, skills, and processes behind effective personalization and programmatic advertising, offering valuable insights for researchers, teachers, students, and professionals alike.

Fabricating Consumers
Fabricating Consumers

Author: Andrew Gordon

Publisher: Univ of California Press

Published: 2012

Total Pages: 302

ISBN-13: 0520267850

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Since its early days of mass production in the 1850s, the sewing machine has been intricately connected with the global development of capitalism. Andrew Gordon traces the machine’s remarkable journey into and throughout Japan, where it not only transformed manners of dress, but also helped change patterns of daily life, class structure, and the role of women. As he explores the selling, buying, and use of the sewing machine in the early to mid-twentieth century, Gordon finds that its history is a lens through which we can examine the modern transformation of daily life in Japan. Both as a tool of production and as an object of consumer desire, the sewing machine is entwined with the emergence and ascendance of the middle class, of the female consumer, and of the professional home manager as defining elements of Japanese modernity.

Hospitality Marketing and Consumer Behavior
Hospitality Marketing and Consumer Behavior

Author: Vinnie Jauhari

Publisher: CRC Press

Published: 2017-06-26

Total Pages: 360

ISBN-13: 1771883790

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Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.