Creating and Dominating New Markets
Creating and Dominating New Markets

Author: Peter Meyer

Publisher: Amacom Books

Published: 2002

Total Pages: 266

ISBN-13: 9780814406786

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Creating and dominating a brand new market is the Holy Grail for business owners and managers. Having no competition means that you can make and survive mistakes, attract and keep top talent, and price to market rather than to competitive pressure. What's more, when you prove that your're a market visionary, you can expect increased profits and higher stock prices to reward your efforts. And you'll enjoy the excitement and satisfaction -- the sheer fun -- of creating something new. But for every new market success, there are countless enterprises that burn millions of dollars trying and failing to create a viable market. How can companies avoid such failures? Creating and Dominating New Markets gives you a blueprint for doing just that. Packed with specific applications and ideas, this breakthrough book shows you how to emulate the remarkable triumphs of savvy companies like Microsoft, FedEx, and Palm. It recounts the fascinating stories behind market-creating companies like Daimler at the turn of the century and America Online at the dawn of the Internet age. The book explains how to formulate a plan for market domination, first by tackling basics -- like what factors all successful new market ventures have in common -- and then by exploring how to determine the right niche to target.

Creating and Dominating New Markets
Creating and Dominating New Markets

Author: Peter Meyer

Publisher: AMACOM Div American Mgmt Assn

Published: 2002

Total Pages: 255

ISBN-13: 0814426468

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Creating and dominating a brand new market is the Holy Grail for business owners and managers. Having no competition means that you can make and survive mistakes, attract and keep top talent, and price to market rather than to competitive pressure. What's more, when you prove that your're a market visionary, you can expect increased profits and higher stock prices to reward your efforts. And you'll enjoy the excitement and satisfaction -- the sheer fun -- of creating something new. But for every new market success, there are countless enterprises that burn millions of dollars trying and failing to create a viable market. How can companies avoid such failures? Creating and Dominating New Markets gives you a blueprint for doing just that. Packed with specific applications and ideas, this breakthrough book shows you how to emulate the remarkable triumphs of savvy companies like Microsoft, FedEx, and Palm. It recounts the fascinating stories behind market-creating companies like Daimler at the turn of the century and America Online at the dawn of the Internet age. The book explains how to formulate a plan for market domination, first by tackling basics -- like what factors all successful new market ventures have in common -- and then by exploring how to determine the right niche to target.

Play Bigger
Play Bigger

Author: Al Ramadan

Publisher: HarperCollins

Published: 2016-06-14

Total Pages: 202

ISBN-13: 0062407627

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The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of “category kings”— companies such as Amazon, Salesforce, Uber, and IKEA—that give us new ways of living, thinking or doing business, often solving problems we didn’t know we had. In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers’ brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers. Crossing the Chasm revolutionized how we think about new products in an existing market. The Innovator’s Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself.

Kotler On Marketing
Kotler On Marketing

Author: Philip Kotler

Publisher: Simon and Schuster

Published: 2012-12-11

Total Pages: 253

ISBN-13: 1471109569

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Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there is to know about marketing. In a clear, straightforward style, Kotler covers every area of marketing from assessing what customers want and need in order to build brand equity, to creating loyal long-term customers. For business executives everywhere, KOTLER ON MARKETING will become the outstanding work in the field. The secret of Kotler's success is in the readability, clarity, logic and precision of his prose, which derives from his vigorous scientific training in economics, mathematics and the behavioural sciences. Each point and chapter is plotted sequentially to build, block by block, on the strategic foundation and tactical superstructure of the book.

Business Strategy (The Brian Tracy Success Library)
Business Strategy (The Brian Tracy Success Library)

Author: Brian Tracy

Publisher: AMACOM

Published: 2015-04-29

Total Pages: 128

ISBN-13: 0814436285

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Taking control of your company’s destiny starts with planning strategically from the beginning. How will you determine if your company has succeeded if you can’t base its performance on a well-defined business strategy? A strategic plan, established at your venture’s birth, helps crystalize the future of the organization--mapping a clear path from where the company stands today to where you wish it to be. Setting a business strategy enables you to develop absolute clarity on priorities, organize resources, and get better results than ever before. Renowned business author Brian Tracy has provided a simple path to creating the specific business strategy needed for your company’s success. In Business Strategy, Tracy will help you discover how to: Ask the five key questions vital to any strategic plan Determine a corporate mission that lifts and inspires people Define themselves in relation to their competition Reposition their business with new products, services, and technology Anticipate crises, and more! Incorporating wide-ranging examples--from Alexander the Great to IBM to General Electric--this concise, practical guide gives readers proven ideas for increasing their company’s bottom line and maximizing their strengths and opportunities. The path to success starts at the beginning!

Category Creation
Category Creation

Author: Anthony Kennada

Publisher: John Wiley & Sons

Published: 2019-10-08

Total Pages: 170

ISBN-13: 111961161X

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Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands "The Uber of this" "The Salesforce of that" "It's like Instagram, but for..." There is no such thing as an original idea anymore – right? Actually, it turns out that the world’s most innovative companies have created so much more than just brand new products and technology. They've created entirely new market categories. The challenge is that successfully building new categories requires a perfect storm of luck and timing. Or does it? Category Creation is the first and only book on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing, and more importantly, how it can be planned and orchestrated. It's not about luck. You can use the same tactics that other category-defining companies have used to delight customers, employees, and investors. There’s no better strategy that results in faster growth and higher valuations for the company on top. Author Anthony Kennada, former Chief Marketing Officer at Gainsight, explains how he led Gainsight in creating the “customer success” category, and shares success stories from fellow category-creators like Salesforce, HubSpot and others. It requires much more than just having the best product. You have to start and grow a conversation that doesn’t yet exist, positioning a newly discovered problem in addition to your company and product offerings. The book explains the 7 key principles of category creation, including the importance of creating a community of early adopters who will rally around the problem they all share—especially if someone will lead them. · Identify the “go” and “no go” signals for category creation in your business · Activate customers and influencers as brand ambassadors · Grow a community by investing in live events and experiences · Prove the impact of category creation investments on growth, customer success, and company culture Written for entrepreneurs, marketers, and executives from startups to large enterprises, Category Creation is the exclusive playbook for building a category defining brand in the modern economy.

Kotler on Marketing
Kotler on Marketing

Author: Philip Kotler

Publisher:

Published: 1999

Total Pages: 257

ISBN-13: 9780684860381

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Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there is to know about marketing. In a clear, straightforward style, Kotler covers every area of marketing from assessing what customers want and need in order to build brand equity, to creating loyal long-term customers. For business executives everywhere, KOTLER ON MARKETING will become the outstanding work in the field. The secret of Kotler's success is in the readability, clarity, logic and precision of his prose, which derives from his vigorous scientific training in economics, mathematics and the behavioural sciences. Each point and chapter is plotted sequentially to build, block by block, on the strategic foundation and tactical superstructure of the book.

Revenue Management
Revenue Management

Author: Robert G. Cross

Publisher: Crown Currency

Published: 2011-04-27

Total Pages: 289

ISBN-13: 0307788989

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From the man the Wall Street Journal hailed as "the guru of Revenue Management" comes revolutionary ways to recover from the after effects of downsizing and refocus your business on growth. Whatever happened to growth? In Revenue Management, Robert G. Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash-and-burn methods that left companies with empty profits and dissatisfied stockholders, Revenue Management overturns conventional thinking on marketing strategies and offers the key to initiating and sustaining growth. Using case studies from a variety of industries, small businesses, and nonprofit organizations, Cross describes no-tech, low-tech, and high-tech methods that managers can use to increase revenue without increasing products or promotions; predict consumer behavior; tap into new markets; and deliver products and services to customers effectively and efficiently. His proven tactics will help any business dramatically improve its bottom line by meeting the challenge of matching supply with demand.

Fast Second
Fast Second

Author: Constantinos C. Markides

Publisher: John Wiley & Sons

Published: 2004-09-24

Total Pages: 211

ISBN-13: 9780787976897

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Discover why being a "fast second" is often more financially rewarding than being at the cutting edge. If you get there first, you'll lead the pack, right? Not necessarily! The skill-sets of most established companies, say strategy experts Constantinos Markides and Paul Geroski, are far better suited to scaling up newly created markets pioneered by others (in other words, being "fast seconds") than to creating these markets from scratch. In Fast Second, they explore the characteristics of new markets, describe the skills needed to create and compete in them, and show how these skills match up with different types of companies. Drawing on examples of successful fast-second firms such as Microsoft, Amazon, Canon, JVC, Heinz, and many others, they illustrate how to determine which new markets have the potential to be successful and how to move into them before the competition does, when to make a move into a new market, how to scale up a market, where to position a company in the market, and whether to be a colonizer or a consolidator. Order your copy today!