Establish a Department of Consumers

Establish a Department of Consumers

Author: United States. Congress. Senate. Committee on Government Operations. Subcommittee on Reorganization and International Organizations

Publisher:

Published: 1960

Total Pages: 148

ISBN-13:

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Considers (86) S. 1571.


Creating Breakthrough Innovations at Consumer Packaged Goods Companies

Creating Breakthrough Innovations at Consumer Packaged Goods Companies

Author: Stefan Geissel

Publisher: Lulu.com

Published: 2012-12-01

Total Pages: 198

ISBN-13: 1471757323

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How to create successful new products for tomorrow? This research investigates how consumer companies can best improve their innovation performance by looking at best practices from other industries, contemporary concepts and theories about innovation, as well as basic insights into consumer understanding. The result is an exclusive guideline for companies to follow to restructure their innovation approach, lower their failure rate and launch highly successful new products. This research had been Stefan Geissel's final thesis for his German master's degree.