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Author: Artie Davis
Publisher: Charisma Media
Published: 2013-02-05
Total Pages: 273
ISBN-13: 1616389710
DOWNLOAD EBOOKCraveable is an all-out call for Christianity to return to the allure that caused the church to win the world in the first century.
Author: Paul Yeager
Publisher: Penguin
Published: 2008-05-06
Total Pages: 212
ISBN-13: 9780399534232
DOWNLOAD EBOOKBy turns gleefully precise and happily contrarian, this is a highly opinionated guide to better communication. In Literally, the Best Language Book Ever, author Paul Yeager attacks with a linguistic scalpel the illogical expressions and misappropriated meanings that are so commonplace and annoying. Identifying hundreds of common language miscues, Yeager provides an astute look at the world of words and how we abuse them every day. For the grammar snobs looking for any port in a storm of subpar syntax, or the self-confessed rubes seeking a helping hand, this witty guide can transform even the least literate into the epitome of eloquence.
Author: Howard R. Moskowitz
Publisher: John Wiley & Sons
Published: 2008-02-28
Total Pages: 612
ISBN-13: 0470289996
DOWNLOAD EBOOKConcepts are critical for the development and marketing of products and services. They constitute the blueprint for these products and services, albeit at the level of consumers rather than at the technical level. A good product concept can help make the product a success by guiding developers and advertising in the right direction. Yet, there is a dearth of both practical and scientific information about how to create and evaluate concepts. There has been little or no focus on establishing knowledge bases for concepts. Concept development is too often relegated to the so-called “fuzzy front end.” Concept Research in Food Product Design and Development remedies this inattention to product concepts by providing a unique treatment of concepts for the business professional as well as for research scientists. The book begins with simple principles of concepts, moves forward to methods for testing concepts, and then on to more substantive areas such as establishing validity, testing internationally and with children, creating databases, and selling in new methods for concept testing. The book combines a “how to” business book with a detailed treatment of the different facets of concept research. As such, the book represents a unique contribution to business applications in food, and consumer research methods. The book is positioned specifically for foods, to maintain a focus on a coherent set of topics. Concept Research in Food Product Design and Development appeals to a wide variety of audiences: R&D, marketing, sensory analysts, and universities alike. Corporate R&D professionals will learn how to create strong concepts. Marketers will recognize how concepts are at the heart of their business. Sensory analysts will find the book a natural extension of their interest in product features. University students will understand how concept research is a critical part of the “consumer-connection.” Concept Research in Food Product Design and Development is the definitive, innovative text in describing how to create, analyze, and capitalize upon new product concepts.
Author: David A. Kessler
Publisher: Rodale
Published: 2010-09-14
Total Pages: 354
ISBN-13: 1605294578
DOWNLOAD EBOOKUncovers the influences that have conditioned people to overeat, explaining how combinations of fat, sugar, and sa
Author: Alastair M. Morrison
Publisher: Taylor & Francis
Published: 2022-10-27
Total Pages: 864
ISBN-13: 1000655717
DOWNLOAD EBOOKFully revised and updated for its fifth edition, Hospitality and Travel Marketing provides students with an international and systematic approach to hospitality and travel marketing structured around planning, research, implementation, control, and evaluation. Written in a user-friendly style and structured in a logical and organized manner to aid learning, students benefit from the ease of communication, practical nature, and excellent use of relevant and up-to-date cases. The author's global experience in the industry is emphasized through content on hospitality and travel marketing and other parts of tourism, along with a plethora of timely and relevant ‘real-life’ case examples from around the world. This new fifth edition is positioned as a post-COVID-19 text, reflecting the new realities of marketing after the pandemic, and has been updated to reflect these current trends in the field, including e-marketing, mobile marketing, societal marketing, and destination branding. It specifically has been updated by: • Including three new technology chapters on e-marketing, marketing on social media platforms, electronic customer relationship management (eCRM), and customer co-creation in marketing • A new chapter on social responsibility, societal and social marketing • New content on the new realities of the post-COVID era and the increasing competitiveness in hospitality and travel, greater emphasis on branding, disruptive technologies, consumer control, marketing and generations, uses of user-generated content, and globalization • New global case studies throughout with reflective questions to use in class or for self-study • New marketing and e-marketing mini cases throughout the book • New and updated additional resources to aid understanding and teaching, including PowerPoint slides This international, accessible, and comprehensive whole-industry textbook, written by a world-renowned author and industry expert, is an invaluable study companion for students of hospitality and travel marketing.
Author: Sam Quinones
Publisher: Bloomsbury Publishing USA
Published: 2021
Total Pages: 433
ISBN-13: 1635578582
DOWNLOAD EBOOKAuthor: John Judge
Publisher: Apollo Publishers
Published: 2019-12-17
Total Pages: 219
ISBN-13: 1948062194
DOWNLOAD EBOOKFrom the president and CEO of the Appalachian Mountain Club comes an astounding comprehensive plan to save our planet, make the outdoors the epicenter of our communities, and commit to an active outdoor lifestyle. In The Outdoor Citizen, John Judge coins the term “Outdoor Citizen” as he delivers an urgent call to action and a remarkably persuasive argument for why we must all become citizens of the natural world, reconnecting with life's most essential foundation, nature, and defending it, embracing it, and advocating for it. Judge, an international leader in conservation stewardship, covers such topics as how to turn our cities into Outdoor Cities, with a wide range of green spaces, outdoor recreation activities, eco-friendly transportation, and sustainable food sources; how to globally transition to green energy sources; what environmental policies must be implemented and how to enact them; and how to fund a sustainable economy. At a time when we are facing an unprecedented climate crisis, the continued use of carbon emissions will lead to devastating, irreversible effects on the earth. This unique and riveting volume, brimming with expert advice and case studies, is unparalleled—a game-changer for saving our planet and an entry point into a world of healthier and happier people.
Author: Shane T. McDonald
Publisher: John Wiley & Sons
Published: 2016-01-15
Total Pages: 312
ISBN-13: 1118951638
DOWNLOAD EBOOKChemesthesis are the chemically initiated sensations that occur via the touch system. Examples in the mouth include the burn of capsaicinoids in chilies, the cooling of menthol in peppermint, and the tingle of carbonation. It is physiologically distinct from taste and smell, but is increasingly understood to be just as important as these senses for their contribution to flavor, especially with the sustained growth in interest in spicy foods from around the world. Chemesthesis: Chemical Touch in Food and Eating surveys the modern body of work on chemesthesis, with a variety of contributors who are well known for their expertise on the topic. After a forward by John Prescott and an introduction by Barry Green (who originally coined the term chemesthesis 25 years ago), the book moves on to survey chemesthetic spices and address the psychology and physiology of chemesthesis; practical sensory and instrumental analysis; the interaction of chemesthesis with other chemical senses; health ramifications; and the application of chemesthesis in food. The major types of chemesthesis, including pungency/burning, cooling, tingling, nasal irritation, and numbing, are each covered in their own chapter. The book concludes with a look to the future. This is the first comprehensive book on chemesthesis since 1990, when Barry Green and his colleagues edited a volume on the perception of chemical irritants, including those in food. This new book is intended to be a vital resource for anyone interested in the sensory impact of the food we eat, including food scientists, sensory professionals, analytical chemists, physiologists, culinary scientists, and others.
Author: Jeanette Hurt
Publisher: Ulysses Press
Published: 2020-04-28
Total Pages: 128
ISBN-13: 1646040228
DOWNLOAD EBOOKDiscover satisfying, healthier, low-carb and no-carb alternatives and carb substitutes for all of the best comfort food dishes, from keto-friendly pizza and mac and cheese to paleo-friendly tater tots and cauliflower fried rice, and much more! Whether it be a carb replacement or just a way to make a decadent meal a little bit healthier, cauliflower is quickly becoming one of the trendiest recipe foundations out there today. So what better way to add a healthy twist to your favorite comfort food dishes than with cauliflower? This book takes your classic guilty pleasures—from mac and cheese to brownies—and gives them a more nutritious spin thanks to delicious and nutritious cauliflower. With the full-color photographs and easy-to-follow, step-by-step instructions in this cookbook, you’ll soon discover what a versatile vegetable cauliflower is! Boost your breakfasts, lunches, dinners, and even desserts with delicious cauliflower-based recipes, including: Classic Pizza Margarita Spicy Cauliflower “Wings” with Blue Cheese Sauce Cauliflower Gnocchi Cauliflower Fried “Rice” And many more!
Author: P. Jameson
Publisher: Royal Omegas
Published: 2021-12-10
Total Pages: 266
ISBN-13:
DOWNLOAD EBOOKA rebellious omega will bring this alpha king to his knees... Sneaking into the royal party is punishable by death, but if something doesn't change in the Badlands, we're going to die anyway. I only hoped to woo a beta wolf, someone who would overlook my lowly status and help my friends and I have a better life. Instead, I catch the attention of King Adalai. He's notorious for being ruthless with omega justice. Maybe there's no harm in one dance. In one hot kiss... When I go into heat, there's no ignoring what I am. Especially what I can't have. But the King won't be denied, and he follows me back to the Badlands. If he breaks his own rules for me, will it bring our people together or start a revolution?
