Understanding Consumer Behavior and Consumption Experience
Understanding Consumer Behavior and Consumption Experience

Author: Rajagopal

Publisher: IGI Global

Published: 2015-01-31

Total Pages: 319

ISBN-13: 1466675195

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Abstract: "This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--Provided by publisher

Multisensory Packaging
Multisensory Packaging

Author: Carlos Velasco

Publisher: Springer

Published: 2018-11-28

Total Pages: 381

ISBN-13: 3319949772

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This edited collection presents state-of-the-art reviews of the latest developments in multisensory packaging design. Bringing together leading researchers and practitioners working in the field, the contributions consider how our growing understanding of the human senses, as well as new technologies, will transform the way in which we design, interact with, and experience food and beverage, home and personal care, and fast-moving consumer products packaging. Spanning all of the senses from colour meaning, imagery and font, touch and sonic packaging, a new framework for multisensory packaging analysis is outlined. Including a number of case studies and examples, this book provides both practical application and theoretical discussion to appeal to students, researchers, and practitioners alike.

Digital Marketing Strategy
Digital Marketing Strategy

Author: Glen L. Urban

Publisher: Prentice Hall

Published: 2004

Total Pages: 0

ISBN-13: 9780131831773

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Digital Marketing Strategy emphasizes how digital technologies make marketing more effective because they allow for individual attention, better campaign management, and better product, marketing design, and execution. The book does not ignore the fundamental theories of marketing, but emphasizes their usefulness in developing a response to the threats and opportunities created by the Internet. It is organized around an easy-to-understand flow diagram for formulating marketing strategies: understand customer needs, formulate a strategy, implement the strategy, and build trust with customers. Digital technology discussed includes customer relationship management software, sales force automation, wireless technology, marketing automation software, and decision support systems. Case studies throughout the book illustrate real-life digital technology scenarios; they include: Mothernature.com, Dell, Insite, Terra Lycos, MarketSoft, OSRAM Sylvania, Logistics.com, Travelocity, and Citibank Online. For anyone pursuing a career in marketing; also for practitioners, marketing professionals, consultants, executive trainers and others employed in corporate training.

Accounting
Accounting

Author: Paul D. Kimmel

Publisher: John Wiley & Sons

Published: 2010-12-01

Total Pages: 1472

ISBN-13: 0470534788

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With this fourth edition, accountants will acquire a practical set of tools and the confidence they need to use them effectively in making business decisions. It better reflects a more conceptual and decision-making approach to the material. The authors follow a "macro- to micro-" strategy by starting with a discussion of real financial statements first, rather than starting with the Accounting Cycle. The objective is to establish how a financial statement communicates the financing, investing, and operating activities of a business to users of accounting information. This motivates accountants by grounding the discussion in the real world, showing them the relevance of the topics covered to their careers.

Accounting
Accounting

Author: William B. Tayler

Publisher: Cengage Learning

Published: 2023

Total Pages: 1474

ISBN-13: 0357899776

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Social Problems
Social Problems

Author: Lorne Tepperman

Publisher: Don Mills, Ont. : Oxford University Press

Published: 2007

Total Pages: 0

ISBN-13: 9780195425000

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This is a core text for courses in social problems. Using a strong Canadian perspective, it examines the social dynamics and consequences of social problems (such as unemployment, poverty, global inequality) through the lens of the main sociological paradigms. It takes a broad approach and examines the social construction of social problems and the impact of social problems on individual and societal health. Possible solutions for individuals and society at large are examined.

Accounting Information Systems
Accounting Information Systems

Author: Ulric J. Gelinas

Publisher: Cengage Learning

Published: 2014-06-01

Total Pages: 744

ISBN-13: 9781133935940

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Owners and managers rely on today's accounting professional to identify and monitor enterprise risks and to provide quality assurance for a company's information systems. ACCOUNTING INFORMATION SYSTEMS, 10E focuses on three critical accounting information systems in use today: enterprise systems, e-Business systems, and controls for maintaining those systems. The text fully explores the integrated nature of AIS with its foundations in information technology, business processes, strategic management, security, and internal controls. Students will easily grasp even the most challenging subjects as they explore today's most intriguing AIS topics discussed in a conversational and relaxed tone rather than complex technical language. The tenth edition provides students with the necessary tools for organizing and managing information to help them succeed and protect the integrity of their employer's information system. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.